Under the Agency Hood - Agency Insights & Perspective

From JPL’s evolution to their AI‑driven workflow, Kelly shares hard‑won insights that any brand partner can put into action today.  Here are the three biggest takeaways from our conversation with Kelly: Transform Complexity into Clarity: JPL’s superpower is turning tangled consumer‑behavior challenges into crystal‑clear strategies, delivering expertise (early, often, and continuously) so clients s...

 In this interview with Jon Newman, we discussed a wide variety of issues:  Hodges’ 23-year history and their integrated approach, combining earned, owned, and paid media to drive client success beyond traditional PR.  How PR has evolved with the rise of social media and digital platforms, and Hodges’ early adoption and experimentation with these channels.  Hodges’ client relationships and agency...

Welcome to our first episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & President Mark Sneider, will interview an agency principal, discussing a wide variety of topics, such as: How their agency builds strong marketer-agency partnerships Reasons marketers seek new agenc...

Welcome to another episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & President Mark Sneider, will interview an agency principal, discussing a wide variety of topics, such as: How their agency builds strong marketer-agency partnerships Reasons marketers seek new agencie...