UGC Clarity

For a while, I’ve been trying to keep up with the kind of videos that seem to thrive on TikTok Shop. Lately, I’ve started noticing that the way I naturally make content may have a place too. In this episode, I’m sharing the shift that’s helping me trust what I do well and rethink what “keeping up” needs to look like. Sometimes the opportunities that move you forward come from brands you’ve never h...

Sometimes the UGC to-do list gets so full that even one more thing can feel like too much. In this short episode, I’m sharing a simple way I’ve taken one thing off my own plate so I can stay a little more on top of my business without trying to do it all perfectly. And if you’re still working on getting your outreach started, grab my almost 500 A-Z Brand List + Tracker here Keep creating, keep lea...

Dawn Cheryl Kohl, JD, is back for this month’s legal conversation, and we’re talking about something creators need to pay closer attention to when promoting supplements, skincare, and wellness products: what you actually say on camera. A product may be great. A brand may give you talking points. But certain claims, wording, and promises can put the creator saying them in a position they never inte...

UGC does not have to feel so hard to break into. In this episode, I’m sharing why Trybe has become such a big part of my creator workflow lately, what makes it feel different, and why it may be worth looking into if you are ready to start creating more consistently. Join me on Trybe here. Join my free UGC Clarity Community here. Start or go deeper with your UGC Journey with us in the UGC Clarity N...

Have you ever felt like you are doing a little bit of everything in UGC but still cannot figure out what you should focus on next?. This episode will help you take a step back, look at where you are right now, and begin identifying what actually deserves your attention next. Want to explore everything available through UGC Clarity? Visit my new website: https://jlclarityco.com/ugcclarity Need pers...

What if the thing keeping you stuck doesn’t actually sound like an excuse? That’s what makes some excuses so hard to recognize. They sound logical. They feel justified. And sometimes, you’ve repeated them for so long that you don’t even question whether they’re actually stopping you anymore. In this episode of UGC Clarity , we’re talking about the excuses that hide in plain sight, the ones you mig...

Dawn Cheryl Kohl, JD is back on UGC Clarity! This time, we’re talking about Trybe and the contracts creators may encounter when accepting opportunities on the platform. We discuss what you should be paying attention to before clicking accept, why additional brand agreements matter, and how to better understand what you’re agreeing to as a creator.* Links & Resources: Learn more from Dawn here. Joi...

I walked away from a $1,000/month UGC retainer. And even after I made the decision, I wasn’t completely sure I’d done the right thing. In this episode of UGC Clarity, I’m talking about what happened, what the experience made me realize about the kind of work I actually want to be doing, and why the longer I’m in this industry, the more my perspective on UGC opportunities continues to change. I’m a...

If you’re just getting started with UGC, this is the episode I wish someone had made for me. Social media is full of creators sharing their biggest wins. The $10,000 months. The dream brand deals. The stories about quitting their jobs. Those things can absolutely happen. But what we don’t hear enough about are the months of learning, rejection, mistakes, and figuring things out along the way. In t...

I wanted to make it easy for you to find everything I mention in this episode. If you’re enjoying the UGC Clarity Podcast, I’d love to invite you to join my free UGC Clarity Community, where creators ask questions, celebrate wins, share opportunities, and continue the conversation beyond the podcast. You can join by clicking here . If you’re looking for personalized guidance, you can also book a P...

Every creator signs contracts sometime in their career…but how many of us actually understand what we’re agreeing to? In this episode of the UGC Clarity Podcast, I’m joined by licensed Minnesota attorney, legal educator, and fellow UGC creator Dawn Cheryl Kohl, JD, for a conversation every creator needs to hear. We talk about why contract ambiguity causes so many problems between brands and creato...

Every creator makes mistakes. I know I have…. In this episode, I’m sharing some of the biggest lessons I’ve learned throughout my UGC journey in hopes that they help you move forward with more confidence, and avoid some of the roadblocks that can keep creators feeling stuck. I’d love to hear from you! After listening, leave a comment and let me know which mistake resonated with you the most, or sh...

The UGC industry is changing—and no, I don’t think that’s a bad thing. In this episode, we’re having an honest conversation about where I believe the creator economy is headed. From the rise of AI and the growing number of creators entering the space to the changing expectations of brands and why authenticity still matters more than ever, I’m sharing my perspective on what these shifts mean for cr...

Do you ever feel like everyone else has more time than you? In this episode, I share some thoughts that completely changed the way I look at productivity, progress, and building a business while life is happening all around you. We talk about excuses, priorities, showing up when things are not perfect, and why waiting for the “right time” might be holding you back more than you realize. If you wan...

Have you ever had a moment in life that completely changed the direction you were headed? In this episode of UGC Clarity, I sit down with Tasha to talk about her journey from content creation into education, the lessons she learned along the way, and how the loss of her mom became a turning point that pushed her to pursue something that truly lights her up. We talk about navigating grief, finding...

Have you ever felt like you’re building the airplane while you’re flying it? In this episode, I share what it looks like to build something that is still growing, evolving, and taking shape. From new community initiatives to bigger plans for creator support, I talk about the reality of building a business while you’re still in the middle of the journey. If you’ve ever felt like you’re figuring thi...

I’ve noticed that one of the biggest things new creators seem to struggle with, is editing. In this episode, I share why I’ll be adding a basic editing module to the community soon and why I think it will help a lot of creators feel more confident as they build their skills. If you want support as you create your own path, visit: home.jlugc.com Click the Community tab to join my free UGC Creator C...

Sometimes the most important thing you can do is keep going. In this episode, I share my thoughts on perseverance after being a guest on Teresa Lopez’s podcast. We talk about what can happen when people stop waiting, stop overthinking, and finally decide to take action on the things that matter to them. 🎙️ Listen to the episode where I was a guest on Teresa’s podcast: https://open.spotify.com/show...

A lot of people want the outcome, but avoid the process it takes to get there. In this episode, I talk about the disconnect between wanting results and avoiding the learning that creates them, and why shifting that mindset can change everything. If you want support as you create your own path, visit: home.jlugc.com Click the Community tab to join my free UGC Creator Community.

You might be tired of hearing people talk about hooks, but that does not make them any less important. In this episode, I talk about why hooks still matter when it comes to creating content that gets attention, and why the people dismissing them are often the same people feeling stuck and wondering why their videos are not working. If you want support as you create your own path, visit: home.jlugc...

Not every coach, course, or teaching style is going to align with where you are or how you learn, and that is okay. In this episode, I talk about why finding the right guidance matters, how different approaches work for different people, and why you should not force yourself into spaces that do not truly support your growth. If you want support as you create your own path, visit: home.jlugc.com Cl...

This is a special episode. My 1st guest episode! My business partner Mike and I decided to record one of our real UGC conversations, and it turned into a deep discussion about how advertising used to work before UGC was even called UGC, and how those same principles still apply to content today. We talk about the hook trifecta, buyer psychology, why certain videos make people stop scrolling, and w...

I get asked this a lot—“Is your course finished?” The truth is, it’s not a one-time finished thing. It’s growing and evolving as I teach, learn, and add more. In this episode, I explain why I chose to make it available now instead of waiting for it to be “perfect,” what you can expect inside, and how to know if it’s the right fit for you. If you want support as you create your own path, visit: hom...

You can have attention, views, and engagement… without making any sales. In this episode, I break down why people can watch your content but still not convert, what’s actually missing between attention and action, and how to adjust your messaging so it leads somewhere. If you want support as you create your own path, visit: home.jlugc.com Click the Community tab to join my free UGC Creator Communi...

Most people think success with content or UGC is just about strategy, consistency, or better ideas. But there’s a shift that happens long before the results show up—and almost no one talks about it. In this episode, I break down the identity shift that has to happen if you want to actually grow, what it looks like when you’re still stuck in the “old version” of yourself, and why things feel harder...