TrustTalk - It's all about Trust

Almost every company today has a purpose, a mission, and core values. But how do you know any of it is true? For Stephan Ummelen, that question came from his father, a journalist, while he was running an advertising agency and writing those values for clients. When he asked their employees what they really thought, many told him the values were empty words from the top. He went on to study the gap...

We like to think of trust as one thing: you either have it, or you don't. My guest's research says otherwise. People can trust a regulator and distrust it at the same time. Yannis Papadopoulos is a Professor emeritus of political science at the University of Lausanne and a member of the coordination team of the EU-funded TiGRE project, a nine-country study of trust in regulators. He has also writt...

Two people can look at the very same trade deal, the same tariff, the same wave of globalization, and walk away with opposite conclusions about who's winning and who's losing. Anthea Roberts, professor at the Australian National University and one of the world's leading scholars of global governance, has spent her career studying exactly why: not who's right, but why we're all arguing from such di...

It opens in one of Stalin's prisons: a condemned man writing to the very dictator about to have him shot, still pleading to be trusted. From that chilling scene, historian Geoffrey Hosking sets out to explain one of history's strangest achievements: how we ever learned to trust far beyond the people we know. In Trust: A History, he traces that story across the centuries - through religion, money,...

If you build or look after a brand, this is a practical half-hour on the one thing every marketing budget quietly rests on: earning trust and keeping it. Before you read a single word on a website or pick a product off the shelf, you've already decided whether you trust it — in about seven seconds, just from how it looks. So how do the smartest brands earn that trust? This week's guest is Margot B...

Most people think an institution earns trust by being right. Katherine McComas thinks it earns trust by asking, and after a career studying what happens when science and power arrive in a community's own backyard, she has the cases to prove it. We talk about Cornell's Lake Source Cooling - a project so clean it cut the university's carbon footprint, yet fractured its relationship with the town nex...

Most people think trust is something you either have or you don't. Ann Merrit Rikke Nielsen, assistant professor at the University of Copenhagen and vice director of Centre for Interaction Research and Communication Design (CIRCD,) thinks it is something you build, one turn of conversation at a time. In this episode, we talk about why trust is nearly invisible until the moment it is tested, and wh...

What does it actually take for a hospital, a research institution, or a public health agency to deserve the trust of the communities it serves? Consuelo H. Wilkins has spent her career asking that question — not as a philosopher, but as a physician who sees patients and as a researcher who has built the tools to measure whether trust is really there. Prof. Wilkins is Professor of Medicine and Seni...

Most people think philanthropy is about money. John Loudon, Executive Director of the COmON Foundation and one of the best-known philanthropists in conservation and nature preservation, with a career spanning three decades across Europe and Africa, thinks it is about trust. In this episode, we talk about what happens when trust is missing from giving, how philanthropy becomes distant, data-driven,...

In this replay of a 2023 interview, Severin de Wit speaks with Tom Tyler, professor of law and psychology at Yale and founding director of the Justice Collaboratory. A psychologist teaching in a law school — a rare combination — Tyler argues that legal systems are built on assumptions about human nature that are seldom tested against what psychologists actually know. His research points to somethi...

In this replay of a 2023 interview, Severin de Wit speaks with Economist Benjamin Ho - Professor of Economics at Vassar College and author of Why Trust Matters: An Economist's Guide to the Ties That Bind Us. What if trust isn't just a feeling, but something humans have been calculating for thousands of years? Ben Ho uses game theory to explain why we cooperate at all, why we keep promises that cos...

Imagine standing in a busy train station, asking strangers to answer a few questions. How many people would you need to approach before five say yes? In a now-classic study, Vanessa Bohns predicted twenty. The actual number was ten. People were almost twice as likely to agree as she expected, and two decades and more than 14,000 requests later, the finding still holds. We consistently underestimat...

We tend to think of trust as something that grows where people agree. Where neighbors share values, where voters share a party, where a city sees itself as forward-looking and inclusive. The more common ground, the more trust. That, at least, is the intuition. San Francisco complicates that picture. Eighty per cent of voters belong to the same party. Almost everyone calls themselves progressive. T...

We tend to distrust people who lead with their emotions. In business, in politics, in negotiation. Someone who gets angry, who shows empathy, who wears their feelings openly is seen as a liability. Not quite serious. Possibly dangerous. Our guest today disagrees. Quite fundamentally. He has spent years studying how people actually make decisions — under pressure, in competition, in cooperation. An...

Wikipedia serves 11 billion pages a month and almost nobody questions it anymore. But how did millions of anonymous strangers, unpaid and from every culture, manage to build the world's largest encyclopedia together and keep it honest? The answer, according to Jimmy Wales, is trust — and trust by design. In this conversation, Jimmy Wales, founder of Wikipedia and author of The Seven Rules of Trust...

Every day, millions of people trust retailers to decide what ends up on their table. But that trust extends far beyond the products themselves. It touches supply chains, leadership decisions, sustainability, and the values that guide a company, often under pressure and out of public view. In this episode of TrustTalk, we speak with Dick Boer, former CEO of Ahold Delhaize and now a board member and...

David Bersoff, Head of Research at the Edelman Trust Institute, has spent decades measuring trust across the globe. His most striking finding right now isn't that trust is collapsing, it's that our trust circles are shrinking. We've reached a point where people who think differently, vote differently, or read different sources can barely get into each other's trust circles. When those circles stop...

When we disagree with someone, it's tempting to assume the problem is simple: they're irrational, biased, or misinformed. But what if human reasoning doesn't work the way we think it does? What if reasoning isn't primarily about finding the truth on our own, but about exchanging arguments with others? In this episode of TrustTalk, we speak with cognitive scientist Hugo Mercier of the CNRS in Paris...

When the United States openly pressured Denmark over Greenland, the immediate dispute faded fast. The damage to trust did not. This episode looks beyond Greenland to a bigger question: what happens when the world’s most powerful country starts behaving like an unreliable partner? International law, trade agreements, and security alliances only work if states believe others will still play by the r...

Trust is often talked about as if it were bad weather, something that just happens to us, beyond anyone’s control. But what if trust doesn’t disappear by accident, and what if its erosion has very concrete causes? In this episode, Ruben Beijl, co-author of Time for Trust (Tijd voor Vertrouwen), discusses how trust is built through participation and erodes when participation is only symbolic. Drawi...

My guest today, Gert Tinggaard Svendsen challenges one of the most common myths about high-trust societies: that trust is cultural or “in the DNA.” In Denmark, he argues, trust is built, not inherited. It grows from institutions, incentives, and everyday experiences of fairness. He defines trust in practical terms: the likelihood of being cheated. When corruption is low and the rule of law applies...

On Christmas Eve, Santa Claus joins TrustTalk to discuss trust, doubt, and why listening to ourselves and to others matters as we look ahead to a new year, referring to Rudyard Kipling’s poem "If" on how to be confident without ignoring the doubts of others.

Our guest, Mara Revkin, a leading scholar of governance and justice in conflict zones, talks about how civilians make trust decisions when the state collapses and armed groups take control. Drawing on fieldwork and survey research in places such as Mosul, this conversation challenges the idea that trust in wartime is driven by ideology or belief. Instead, it shows how trust under extreme condition...

Trust isn’t tested in calm moments; it’s exposed when leaders face uncertainty, conflicting demands, and real human consequences. This episode traces that reality across multiple organizations and industries. We look at Boeing, where leaders underestimated the depth and duration of a crisis that reshaped global aviation trust. We examine Nokia’s Bochum layoffs, a case that shows how a single restr...

Trust isn’t tested in calm moments; it’s exposed when leaders face uncertainty, conflicting demands, and real human consequences. This episode traces that reality across multiple organizations and industries. We look at Boeing, where leaders underestimated the depth and duration of a crisis that reshaped global aviation trust. We examine Nokia’s Bochum layoffs, a case that shows how a single restr...