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In this week's podcast, we thought we'd update the audience on changes regarding our work, what we have planned for 2020 and some insights on what's going on in the world of video creators.  Episode timeline:  [0:40] - Quick catch-up on what we've been up to and how COPPA is effecting YouTube channels targeting kids and how adult channels are being affected. [6:55] - Sponsor message - www.videoins...

This week we welcome a 3rd grizzled YouTube expert Matt Gielen to the Video Insiders. Matt is YouTube growth strategist and the founder of Little Monster Media Co He has years of experience in audience development for Federator Networks as director and also VP of programming and audience development.  Matt's been a voice of reason within the community for years and we've admired the knowledge and...

As 2019 comes to a close Tom and Carlos look back on the first year that was for The Video Insiders Podcast. What happened in the world of online video during this year and their predictions for 2020.  Episode timeline: [0:33] What's the word on the street, what's keeping us busy. [3:25] Tubebuddy promotion [4:31] Recapping what happened on YouTube in 2019 [6:00] Looking back at our 2019 predictio...

Affiliate marketing is an old school tactic that many online marketers use to generate additional revenue from online sales.  So it's surprising that many creators and companies don't use this tactic as part of their video content strategies. Tom had a chance to sit down with Jesse Lakes who's the CEO of Geniuslink to discuss all things affiliate. Here's a breakdown of the discussion.  [0:30] - Wh...

This week's Video Insiders podcast episode is all about LinkedIn and what kind of potential this platform has for online video creators. Carlos and Tom have their doubts on the viability of the platform but don't have enough experience on it to give advice.  Tom had the chance to talk with Cassandra Thompson who is a career consultant and public speaker who is also focused on audience building on...

This week Carlos talks about his experience using Google Ads to boost YouTube views on channels. Carlos has been using Google Ads (previously called Google AdWords) for many years and knows the advertising landscape pretty well.  We discuss how running ads can negatively affect a channel and what you need to consider when a sponsor or brand asks to boost your channel.  - The Video Insiders Podcast...

Tom's back from VidSummit 2019 and gives Carlos a recap of how it went, what's new with online creators and how the conference is evolving now that MrBeast is a co-owner.  Topics of discussion:  What is VidSummit? What's new now that MrBeast is a part-owner? The value of going to a conference. How Tom's keynote almost didn't happen. Tom's live YouTube channel audit. Why actionable tactics and less...

This week Tom sits down for a one to one conversation with the director of creator growth at Teespring Chris Elsheikhi.  Chris and Tom discuss the exclusive partnership that Teespring has with YouTube. How they work with the platform and creators to help diversify monetization and income as well as Teespring's unique custom offerings that go beyond the usual coffee mugs and t-shirts.  Thanks for t...

This is a big one so let's get straight to the point. On September 4th, 2019 the Federal Trade Commission announced that Google and YouTube Will Pay Record $170 Million for Alleged Violations of Children's Privacy Law. This is the It's the largest COPPA fine in history and will fundamentally change YouTube and video creators. Essentially the FTC hammer is coming down hard for kids content on YouTu...

It's September, which means summer is officially over and the video insiders are back with a new podcast.  This week Tom and Carlos discuss the types of content that dominate on YouTube. The episode was inspired by a blog post called  What content dominates on YouTube? written by Rasty Turek who is the founder and PEX.  PEX bills itself as a global video & music search engine and have some data on...

This week we welcome Rian Bosak to the show. Have we finally reached a point where creators can find real value from working with an MCN?  Rian has been working in the digital industry for almost ten years, working for MCN's such as Style Haul as Head of Deployment and VP of operations for FullScreen handling their Content ID services.  He chats with Tom to discuss SuperBam's mission and why its t...

One of the questions we get and often ask ourselves is why as YouTube experts we aren't on YouTube ourselves creating content.  Thats a question that we've have struggled with over the years and there are many reasons for us not creating YouTube videos on a regular basis. On one end both of us have experimented on YouTube has tried a few times to create regular content but struggle with consistenc...

It's VidCon week, but Carlos and Tom are missing out this year.  In this VIP, we discuss the age-old question. Is YouTube Just a Platform, or is it a publisher?  We also talk about the latest controversy (at time of recording) to hit YouTube, which was the Carlos Maza and Steven Crowder issue and how YouTube mismanaged the problem.  Podcast show notes:  YouTube Official Blog - Our ongoing work to...

We're back and this week we tackle the subject of quality watch time on YouTube and that this is another signal that if true it is another signal that YouTube is favouring big media companies and TV/Movie content and that user uploaded content might become less lucrative.  Show notes: Tom's thoughts that he shared on Linkedin YouTube Quality Watch Time on 9to5Google YouTube Tries a New Metric on B...

Derek Muller aka Veritasium on YouTube is one of the best educational YouTube channels on the platform. He's been uploading videos since 2010. Last month one of his videos went viral but we want to talk about why it went viral, or why Derck thinks it went viral.  Why did his  Why Are 96,000,000 Black Balls on This Reservoir?  go viral? Well, Derek has some ideas about that and he followed up with...

Phil Starkovich is the Co-Founder and CEO of Tubebuddy.  Full disclosure, Tubebuddy sponsors and supports The Video Insiders Podcast and we are extremely grateful to the Tubebuddy team for their support of the show. This being said we would have had Phil on the show with or without their support because we are genuine fans of Tubebuddy, use is for our channels and our clients. We have always been...

This episode was recorded just as Tom was back from his VidCon London experience in February and we thought it would be a good idea to talk about VidCon  VidCon Ahaheim is arguably the largest YouTuber and creator gathering in the world. It is the arguably the South by South West (SXSW) of YouTubers, it is an amazing conference for fans and creators. Anyone who has attended one knows how crazy thi...

We're back with a whole new VIP! This episode we talk about what some would consider being a dull subject. The value of evergreen content.  What is evergreen content you say? In the world of online content its the type of content that isn't really meant to go viral but has a long life with consistent and ideally growing views over time and can be extremely valuable to a channels long term growth s...

This week we welcome Creator Coach™ Josh Zimmerman who's had an extensive career in the world of online creators and YouTube.  Josh has worked with TV networks, production companies, digital multinational corporations, YouTube influencers, and traditional entertainment celebrities for fourteen years. His wide range of experience in traditional and digital entertainment ranges from production to ri...

Carlos and Tom are back and this week they're giving you a peek into the world of YouTube content management and copyright content ID.  Both Carlos and Tom have had experience managing content on YouTube from a rights perspective and thought it would be a good subject to discuss on the show.  The boys talk about rights management, dealing with rights issues with creators and content owners and muc...

It's our first ever Video Insiders guest episode! Carlos sits down with Ashkan Karbasfrooshan who is the founder and CEO of WatchMojo.  Ash paid a visit to Carlos in Toronto just as WatchMojo was about to hit a huge milestone, 20 million subscribers and still justifiably proudly independent which is rare in the world of online media.  Ash talks with Carlos about why he's still bullish on YouTube....

This week on The Video Insiders Podcast Tom and Carlos discuss the chaos on YouTube and social platforms over the last few weeks.   These days it seems like not a week goes by where a social platform is in trouble, Facebook with fake news or bad behaviour on YouTube. Once again the creators are left to pay the price. We know that YouTube needs to clean up its act but is it penalizing small creator...

In this Video Insiders Podcast episode, Tom shares a glimpse into keyword research for YouTube channels. Anyone who's managed a YouTube channel knows how important having the right keywords in your titles, tags, descriptions are. Tom has one of the most advanced strategies when it comes to finding the right keywords for content and discovery. Do you invest time and resources to make sure your keyw...

Welcome to episode 4 of the Video Insiders Podcast. This week Carlos and Tom discuss the trend of big media companies buying large YouTube channels. Welcome to episode 4 of the Video Insiders Podcast. This week Carlos and Tom discuss the trend of big media companies buying large YouTube channels. Tom asks Carlos if he's ever bought or sold a YouTube channel and Tom shows that he does real research...

We made it to VIP episode 3! In this episode of the Video Insiders Podcast, Tom and Carlos talk about the dreaded YouTube Multi-Channel Network phenomenon and the reasons they believe they've disappearing and evolving. It just seems like there's not many out there anymore, many have gone out of business, been sold off. Just a few years ago YouTube MCNs where everywhere, you'd set up a new channel...