This Social Cottage

If you've ever thought "the algorithm HATES me" or "I just can't get Instagram reach right now" then this episode is for you. You’ll walk away understanding why shifts on the platform aren’t the enemy and that algorithm updates are only ever audience behaviour updates. I’m giving you practical, easy-to-implement tips you can do right away and finally create content quickly and easily. Inside this...

In this episode, I talk about: Why I often don’t use hashtags in my Instagram captions What a CTA really is — and how sometimes there’s one even when it doesn’t look like it How Instagram is shifting towards becoming a searchable platform, much like TikTok The importance of using natural, relevant keywords within your content instead of forcing them in The benefit of focusing on content that mirro...

If you've ever said: “Hooks feel too salesy” “Hooks never work for my niche” “I just want to post my pretty photos!” Then this episode is for you! In this episode I talk about: Why hooks feel uncomfortable (and how to fix that) How to write hooks that actually stop the scroll and connect with your audience Why the real issue with hooks is unclear messaging — not your niche, the algorithm, or your...

In this episode I talk about: The jargon around content pillars, niche pressure, and Instagram strategy My own perspective: that niching is simply knowing the outcome you provide to your audience Real examples, like how my friend Sarah the "website girl" makes content easier by anchoring to a clear outcome Why vague niches like “motherhood” often lead to overthinking — and how to avoid that trap H...

In this episode I: Welcome you to the show. Share with you why I believe in making content creation easy and fluff-free. Explain why stepping into your expert era can totally transform your content and visibility. Open up about building a six-figure business with two young children, a dog, and minimal childcare. Share how I'll be giving you a real-life, behind-the-scenes look at what’s working for...

I am so excited to be launching 22nd May! I can't wait to share this space with you! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the...