This Social Cottage

I want you to imagine that you have just woken up with the number of followers that you are craving. Maybe that's 10k, 50k, or 100k… whatever it is for you, sit with it for a second. Then ask yourself: what's the content that got you there? If we're honest with ourselves, most of us would say the same thing: that we would've been bolder and braver than what we're currently posting. Not hiding behi...

Should you post on Instagram over the summer? What happens if your capacity is literally zero? In today's episode, I show you how to make posting over the summer easier on yourself and still give yourself lots of space and capacity.

i've been supporting folks with their content for a long old while now. In today's episode, I break down the 10 things all successful content does, and the tweaks that you can make to get more reach.

The whole of the marketing world has been going crazy over million dollar launches and talking to the camera. Today I share the lessons we can learn for our own content and the patterns to spot to get your content visible.

What does posting on Instagram for impact look like? What happens if you're posting just for the sake of it? In today's episode I walk you through the exact questions to ask yourself and to get out of a rut.

How do you sound like yourself online, particularly when AI is rife?! Kal from Words hurt Copy joins me in today's episode to share his perspective: You can find Kal at: Website: www.words-hurt.com @wordshurt.copy on instagram & threads and his newsletter Once More, With Feeling: The most dramatic newsletter on the internet https://words-hurt.myflodesk.com/newsletter

In a world where 'claude wrote my content in 30 minutes', where do we draw the line about where we're letting AI take over the conversations we're having on Instagram? Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building...

Serious about growing your Instagram account? But not sure where your focus should be? I've got you! These are my non-negotiables that will actually get you out of 200 view jail for good. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in...

You know you want more people seeing your Instagram stories, but how do you do it? And how do you make them quickly so that you're not spending all day on your phone? That's exactly what I cover in this episode today! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creat...

Getting out of 200 view jail and having your content reach more people can feel impossible these days on Instagram, right? In today's episode, I walk you through exactly how to do that, and with it taking you far less time than you think! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. W...

Stuck in 200 view jail? Desperate to get to 1,000 followers to get trial reels, or wanting to get more eyes on what you do? In today's episode I cover the type of content you need to get your next 1,000 followers. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating...

You heard me the other week say that Instagram isn't for selling, so how on earth do you use it to grow your waitlist and to sell out your offers? In today's episode, I walk you behind the scenes in doing just that, without having to ever feel salesy. Ps, you can also catch a fab episode where I chat with Rachel Emma Waring on her podcast Launch Like A Creator, too! Link is here for you Welcome to...

We all stress and fuss about hooks a lot, but how do you know if it's working? How do you kow that what you're posting online is resonating well and being seen by the right people? In today's episode, we cover just that Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking cre...

Should you sell on your Instagram grid? Or what should go there instead if you don't? In today's episode, I give you a sneak peek behind my latest launch and what on earth to post on your grid if you're needing to sell. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking cre...

Do you need a website when you're posting content on Instagram? Would a Linktree or Stan Store just be better? Sara Joelle from Between the Lines Copy shares her expertise as a Website Copywriter and an ADHD business owner. Sara's website: https://betweenthelinescopy.com/ Sara's Instagram here: https://www.instagram.com/btlcopy/ Welcome to The Social Cottage with me, Gemma, where I give you the no...

My DMS have been FULL of folks asking how on earth they can get their carousel posts to reach non-followers. In today's episode, I cover all you need to know about finally getting traction on those carousels. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating conte...

Talking to camera can easily give you the wibbles, right? In today's episode, I show you how to make that much easier and how one small tweak to your planning can make all the difference between talking heads that perform and talking heads that don't. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your of...

Should you use hooks? What if you begin to sound like everyone else on Instagram? In today's episode, I show you some great examples of content that have depth + use hooks. Creators mentioned: https://www.instagram.com/naamazusman/ https://www.instagram.com/thekindred.space/ Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram...

Everyone has content wobbles, and it's totally normal to freeze if you don't know what content to make. In today's episode I show you exactly what to do and how to finally get your content getting reach again. Ps the link to the waitlist of the Plotting Shed is here: 🔗 My new membership Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow yo...

Instagram isn't what it used to be?! Yes, but I'd argue that it's now better than ever. In today's epsiode, I walk you through how to get more shares and more saves from your Instagram content. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily...

In today's episode, I walk you through two examples of some clients of mine who have exploded their reach already in 2026. We talk through how to implement this for your Instagram account and next steps to getting more eyes on your account in 2026. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offer...

18,500 followers from one Instagram post?! Say whaaat?! Yes, really. In today's episode, I'm giving you the exact prompt I used to have this crazy viral post and all the learning lessons in between. Want to be the first to hear about my new membership? You can do that here! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram a...

Your gamplan for getting reach and engagement in 2026 is here! No longer are we stressing about the algorithm or freaking out about 200 views. This is the year that you turn it all around. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and i...

It's the middle of silly season (aka Christmas) and so in today's epsiode, we're talking about how on earth to balance busyness with content creation and getting content that gets reach out there. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easi...

I've been doing a big experiment with content over the last few days. I've noticed a shift with content and so in today's episode, I'm breaking down exactly what's happening and things you can lift for that too. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating co...