Gemma

This Social Cottage

Business EN ↓ 56 episodes

Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live. Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it. Whether you’re: Just getting started with posting and feeling overwhelmed, Already creating content but it’s taking forever, or Craving a sustainable...

Author

Gemma

Category

Business

Podcast website

www.thissocialcottage.com

Latest episode

Jul 9, 2026

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Episodes

9,000 to 91,000 followers in 6 months. Jo's story. 04.12.2025

Is it possible to grow on Instagram in 2025 into 2026 anymore? Jo has been inside my mentorship, The Orchard for the past 6 months and has grown to a whopping 91,000 followers (and still growing!). Today she's sharing her story. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be ta...

Don't check your insights too early. 27.11.2025

We need a family meeting and a heart to heart today. If you're refreshing your insights within one day of posting, this episode is for you! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert...

Doing Black Friday? This will help your content to perform much better 20.11.2025

Love it or hate it, Black Friday is coming. In today's episode, I give you the warm-up strategy to get your Black Friday content truly flying and to actually make you the sales you deserve. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and...

How to launch using Instagram 13.11.2025

Last week, I had my highest revenue day ever. So in today's epsiode, I'm walking you through how to launch using Instagram content but not spend your whole day online too. Want my Launch Planner with emails, stories, IG posts and a whole launch done for you? Link is here! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and...

Do I even need a personal brand? 06.11.2025

Personal branding is everywhere right now on Instagram. But how do you decide what yours is and how on earth to show enough of yourself, without showcasing everything? In today's epsiode, we talk through exactly how to choose what to share and what not to share on your Instagram. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Insta...

Question to ask yourself before you post on Instagram 30.10.2025

The nights are drawing in, the days are getting shorter and we're soon going to be in goal setting era. In today's episode, I'm sharing why setting goals for your Instagram might not be your best plan and how to reflect well on the year that's just passed. Journalling questions: What spaces am I creating? What’s the free value that I need everyone to have before they step a foot inside of one of m...

How to get more reach with your carousel posts 23.10.2025

It's no secret that carousel posts are having a moment right now on Instagram, but how do you get yours to have that same moment too? In today's epsiode, we chat about how to make sure your carousel posts are seen by the right people and start taking off when you post them. Wanting to join the next round of Booked from your Bio? Here's the link for you! Welcome to The Social Cottage with me, Gemma...

The secret to getting likes, saves, shares and clients on Instagram 16.10.2025

Because that's what we're here for, right?! You want your content to get liked, saved and shared. But most of all, you want it to bring you actual clients. Today's episode will help you to do just that. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content mor...

This will make posting so much easier for you 09.10.2025

You're over-complicating what you're posting on Instagram. And today, we get to make things MUCH easier for you. Here's the reels that I mentioned in today's podcast Reel 1 Reel 2 Reel 3 Adrienne's Launch your podcast course linked here Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'...

Olivia grew 11,000 followers in 5 weeks 02.10.2025

Today, my lovely client Olivia, is on the podcast talking about her amazing growth of 11,000 followers in just 5 weeks as a brand photographer. Olivia used both my trial reels training, and my Planting the Seeds prompts to grow her Instagram account by a crazy amount of followers in such a short period of time. You can find Olivia here: http://instagram.com/oliviabossert/ And her website here: htt...

If you think Instagram hates you, listen to this 25.09.2025

Last week, I was personally victimised by the Instagram algorithm. And do you know what? It happens to us ALL. In today's episode, I share with you exactly what I did to get out of Instagram jail and the exact reel ideas and strategies that you can use to get Instagram on your side again. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow y...

How to sell out your offer with 100 followers 18.09.2025

You've got an offer. and you're convinced more followers is the thing you need for more sales. But what if it's just a TINY mistake you're making with your content that you could fix in under 10 minutes, to sell out your offer with 100 followers? Today's episode is for you! The Digital Greenhouse launches in just one week! Doors are open for you! Welcome to The Social Cottage with me, Gemma, where...

I want to make more sales on Instagram. How do I do it? 11.09.2025

Using your Instagram to sell your offer? And wondering why no-one is flipping buying it? Use this method today to start getting people purchasing from you and being utterly obsessed with what you're making. The Digital Greenhouse opens 21st September to help you to create / update and launch your best offer yet. https://thissocialcottage.com/greenhouse Welcome to The Social Cottage with me, Gemma,...

Should I use trial reels? 04.09.2025

Should I use trial reels? The question that pops into my DMs sooo often. In today's episode I share with you where and why to use trial reels and of course the best strategy to get you the most reach Download my free trial reels course here Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily....

Reels to steal for more reach 28.08.2025

This week, I'm showing you four different reels and how you can steal their approach to content to explode your reach. The thing that'll set your content out from the thousands out there? How well you simplify your messaging and call in your ideal audience. Reels mentioned this week Reel 1 Reel 2 Reel 3 Reel 4 Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and t...

How to use the new reposts feature 14.08.2025

Reposts are here and they might just be my most favourite tool that Instagram have ever released. In today's episode, I show you exactly how to use them so that you become THE go-to person in your niche, and how to make sure that your content consistently gets reposted. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and s...

An Instagram story strategy you can steal 07.08.2025

Today I'm talking all things Instagram stories and how to actually get people to view your stories and stay there. This is my tried and tested method for finally getting your views to increase without limiting how many stories you're posting, and a way to build connection with your audience so that they eventually buy from you! Welcome to The Social Cottage with me, Gemma, where I give you the no-...

Behind the scenes on my biggest launch yet 31.07.2025

This week has been the craziest week yet with the biggest launch I've ever had. Today I take you behind the scenes of that, and share the exact tools, stories and threads I used to sell out my offer on the first day of doors open. Want the full strategies I used? Join the waitlist for The Digital Greenhouse where I'll show you exactly how Welcome to The Social Cottage with me, Gemma, where I give...

How to get people to care about what you're posting 24.07.2025

Ever feel like people are scrolling right past your content? It’s not the algorithm, it’s the messaging. And the good news? We can fix that! In this episode, I show you why simplifying your language (not your expertise!) is the secret to making people actually care about the stuff that you're posting. You’ll hear real client examples including how one post went from 88 to 1,000+ likes, plus three...

Using skills in your content: the missing piece 17.07.2025

Ever walked through a food market and shamelessly hoovered up every free sample? It's literally the same for your Instagram content. Whether you're a parenting coach channeling your inner Bluey or a skincare expert that you know gets your clients glowing skin, your content should leave people saying: “Ooooh, I need more of THAT.” Plus join me inside Booked From Your Bio for 14 days to fix your Ins...

This is how to get more reach with your content 10.07.2025

Join me today for a mini-audit to know exactly why your content isn't getting the reach you would like it to and exactly how you're going to finally get the reach you deserve. Plus, my brand new Booked from your Bio to finally nail your Instagram messaging is here too! JOIN THE WAITLIST FOR BOOKED FROM YOUR BIO HERE Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice...

If your Instagram content is flopping, do this 03.07.2025

If your Instagram content is flopping more than popping then this episode is for you. My lovely client @drkateella_health was stuck for ever at 200 followers until she used this strategy which we yap through in today's podcast. Go and take a sneaky peep of where she's at now and listen to exactly how we got her out of her flopping era. Welcome to The Social Cottage with me, Gemma, where I give you...

Freebies that grow your Instagram? 26.06.2025

Yes, it's entirely possible. And actually, the best strategy if you want to grow your Instagram in 2025. If you've ever downloaded a "crusty PDF" freebie and thought "what the heck was that?!" orrr you've got a crusty pdf yourself that you KNOW could be better, this episode is for you. I'm sharing the freebies that are actually growing Instagram accounts right now because people are commenting for...

How to create Instagram content in 15 minutes a day 19.06.2025

Can you really create content in just 15 minutes a day?! Um, yep. I'm breaking down my exact process that I've taught to over 6,000 people, because honestly, life's too short to spend all day creating content when life is life-ing! You'll learn why spending less time on content actually makes it perform better (yess, really!) Inside this episode: My 30-minute Friday planning session that sets up t...

Doubled their Instagram following in one week by using these prompts 12.06.2025

If you've ever thought "content prompts work for everyone except me" then you're not alone, friend. I'm sharing two real client stories that show exactly how simple shifts in messaging and content can completely transform your account. You'll see how drilling down your messaging (not niching down; there's a difference) can turn generic content into scroll-stopping posts that actually convert. Insi...

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