Therapy Marketing Solutions

Are you pouring your heart and soul into your website copy, but crickets are your only response?    Maybe you're unknowingly making one of the biggest copywriting mistakes that's killing your conversions.   This week on the podcast, we're diving deep into the top 5 copywriting blunders that sabotage even the most well-intentioned marketing efforts. Learn how to identify these mistakes and fix them...

Feeling lost in the wilderness of brand voice and tone? This episode of Brand Arche-what? is your guide! We'll introduce the powerful concept of brand archetypes, the universal characters that tap into our deepest emotions and motivations.   Join us as we unpack why brand archetypes are essential for building a relatable and impactful brand identity.   https://therapymarketingsolutions.com/   http...

The more we understand about our ideal clients and who they are, the better we will be able to create marketing that resonates with them on a deeper level.   In this episode, we will spend some time talking about customer personas, how to create one, and why they are important for your practice. Listen now!   https://therapymarketingsolutions.com/   https://www.instagram.com/therapymarketingsoluti...

Many people think their brand is only about their logo, color scheme, and font. Your brand is about so much more! This episode breaks down key elements of creating a solid brand. You don't want to miss this one!

Scaling your therapy practice while avoiding burnout and achieving financial and personal freedom might sound like an elusive unicorn, but what if it were possible?  Join us today as we chat with Nicole McCance, founder of the  McCance Method . Her journey is nothing short of inspiring. With toddler twins at home, she not only expanded her private practice to include 55 therapists but also reached...

Explore the art of creating a sales funnel: from the first interaction to lead generation, follow-up calls, and nurturing emails. Learn how touchpoints, outreach strategies, and a well-defined process can transform your sales funnel.  Join us as we decipher the steps to uncover the key elements to include in your sales funnel and take on the challenge to brainstorm new interaction opportunities. _...

Therapists Gains Credibility and Visibility Without Spending a Dime, read all about it, or better yet, listen! In today's episode, we dive into the topic of leveraging local media coverage through PR to boost credibility and close more sales, all without spending a dime. I speak with Mickie Kennedy, Founder and President of eReleases . He is an expert at helping small businesses increase their vis...

Let's talk websites. What goes on a website? What is essential for creating a great website?  In this episode, we discuss it all on this website. Let's unravel the mysteries of successful websites as we delve into the top 5 crucial elements your digital space can't afford to overlook.  Whether you're a seasoned practice owner or just starting your business, these insights are your compass to navig...

Whether you are currently running a multi-location clinic or considering opening a second location, it is imp Whether you're a seasoned clinic owner or considering expanding your practice, this episode offers practical tips and real-world experiences to help you navigate the complexities of running a thriving multi-location clinic. We are joined by the team from  Hearing and Speech Connection , Ta...

You may be thinking..ugh blogging, but having a blog for your business has a TON of benefits. In this episode, I talk about some of the benefits to blogging, why people don't blog, who should not be blogging, and how to get started on your blog.    If you have ever considered starting a blog for your practice, don't miss this episode. Listen now! You can listen to this episode wherever you stream...

Are you running your practice, or do you feel like it is running you? This question may cross your mind from time to time. As a solopreneur, you bring clients in, treat clients, take progress notes, and still do all the admin for your business. It is no wonder that many can start to feel burnout. In this episode, we speak to Jessica Myers-Adams, LCSW and learn what she did to create a successful b...

Many practices and clinics make the mistake of positioning themselves as the hero in their marketing and not the guide. In this episode, we delve into what exactly is a guide. And, why it is important in marketing your therapy practice? 

Creating value in your practice is vital for continued success, but knowing exactly how to do it can be a challenge. In this episode, we are joined by Sheri Colaluca from Colaluca Marketing to discuss how creating value for your clients can bring in new clients, retain current clients, increase employee satisfaction, and so much more. You don't want to miss this conversation! You can listen to thi...

Marketing your business well really comes down to one concept. This one concept can be the difference between a prospect choosing to work with you or another practice. It is a small idea, but it has a huge impact. In this week's episode, we talk about problems. Not your problems or mine, but your ideal client's problem. When you can clearly solve their problem in a way they understand, that is whe...

Let's dive into the exciting world of telehealth! In this episode, we speak to Kim Dutro Allen and K. Todd Houston, cohosts of the podcast Telepractice Today . Together, we'll uncover the potential of telehealth in transforming the way we approach healthcare delivery, its current state, and where it is headed. Join us as we explore telehealth and how it can play a pivotal role in helping healthcar...

If you have done any amount of SEO or hired an SEO professional, then you have probably heard the term backlink. On today's episode,  I am joined by Elliott Jensen, our SEO guy. We break down what a backlink is, and how it can benefit, or even hurt your business.  

You went to school to help individuals live healthier lives, but then you decided to open up a practice. While you are knowledgeable within your discipline, you may feel a little out of your depth when it comes to the day-to-day operations of running a business, which is understandable since there were no classes for that in your degree programs.  On this episode, we talk with Cindy Picht, MA, LPC...

You know you need a website. Whether you decide to hire someone to build it or for you to build it on your own, you are going to need content. But what goes on a website? Do you just put some random information or is there a strategy for the content that is placed on your website? We got the answers for you! In this episode, we break down the different sections for a website and what that looks li...

As a therapist, talking about money can feel like a taboo topic. Picture this: you're sitting across from a potential client, eager to start therapy, but the mere thought of discussing money makes you break out in a cold sweat. We've all been there, but fear not! 🙅‍♂️ In our latest episode, we've got a game-changing guest, Mor Goldberger, MFT/MBA, ready to spill the beans on how to turn those awk...

Email marketing is not often talked about. In fact, it is often completely forgotten as a viable marketing tool by small business owners, which could mean you are missing a HUGE opportunity to market your practice.   In today's episode, we will break down what email marketing is, the different types of email marketing, and how you can get started on this incredibly powerful marketing tool.   

Streamlined processes, less competition, and audience-targeted marketing are just some of the benefits of choosing to niche down within your field.  On this episode, we talk with  Barry McGarrah , LMFT and the owner of Blue Sky Intensive Therapy about why he decided to niche down and how it has helped him better serve his clients and grow his business.   

Marketing can seem overwhelming, but it doesn't have to be if you have a content strategy in place. In this week's episode, we break down how to build an effective and feasible content strategy.     20 Creative Ways To Repurpose Content by Hubspot: https://blog.hubspot.com/blog/tabid/6307/bid/27256/5-creative-ways-to-recycle-content.aspx  

We can probably all agree that dealing with insurance is about as much fun as getting a root canal, which is just one of the contributing reasons that private pay has become a better option for more therapists and counselors.  But if you have run a private practice for any amount of time, you also realize that paying out of pocket for counseling can be an objection you, as a practice owner, have t...

Lead generators are a powerful tool for building your marketing. In this episode, we discuss how lead generators can help your business, what my favorite lead generators are, and how to identify the right lead generator for your practice.  Additional Reading:  12 Lead Generators That Your Clients Will Eat Up Lead Generation: What is it and How Can I Create it for My Practice  

Creating clear expectations with clients can look different depending on the field you are in, but one thing is for sure, creating expectations for treatment is important for the success of your client and practice.  In this episode, we sit down with Dr. Erin Berenz, Licensed Clinical Psychologist, to discuss how creating clear client expectations can be a good way to assess client progress, incre...