The Wellness CEO Formula

What if the reason your business won’t scale isn’t strategy – but identity? In this episode, I’m joined by Alyssa Knapp , founder of Boss Frequency, to unpack the critical shift wellness practitioners must make to move from doing the work to designing the work . Alyssa shares her journey from corporate wellness and integrative healing into CEO leadership – and why so many high-touch, heart-led fou...

In this episode of The Wellness CEO Formula , host Jo Ring sits down with Claire Draudt, functional medicine nurse practitioner at Merritt Health & Wellness in Portland, Oregon, to explore how founder-led healthcare practices can scale without sacrificing depth, quality, or patient trust. Claire shares her deeply personal journey into functional medicine — from repeated concussions and brain f...

In our first episode, Dr. Sarah Saxon, a pioneer in the medical aesthetics field, shares insights on facial feminization surgery, brand building, content commitment, operational challenges, and the use of AI. She also discusses the expansion of her practice, the strategic use of YouTube, and the balance between content creation and clinical work. Additionally, she highlights the importance of work...