Em Conrad

The Soft Startup

The Soft Startup is all about redefining what it means to be a startup founder and CEO. For decades, startup founders have been characterized as the pinnacle of hustle culture. I'm here to challenge that as living, breathing proof that you can work a day job, prioritize R&R, and found a successful startup. Join me every week as I share tips on how to found a startup as a normal person with a good idea while staying sane.

Autor

Em Conrad

Categoría

Business

Web del podcast

rss.com

Último episodio

26 de dic. de 2025

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Episodios

Post-Holiday Blues: How to Get out of a Founder Funk 26.12.2025

Feeling stuck, unmotivated, or quietly wondering if you’re cut out for entrepreneurship? You’re not alone—and you’re not broken. In this episode of The Soft Startup Podcast , we’re talking honestly about the founder funk : that heavy, foggy season where momentum stalls, confidence dips, and everything feels harder than it should. We’ll unpack: What a founder funk actually is (and why it’s so commo...

Winter Arc, but Make it Chic 19.12.2025

We all want to take our goals seriously, but how do we do it while we enter the holiday season? Here's a guide to achieve your Winter Arc, Double Down December, etc., while staying sane!

How to Startup When You Literally Have $0 04.12.2025

You're a normal person with a normal paycheck (or less) and you have a great idea... but how do you turn it into a business? In this episode, I go over a high-level overview of how you can go from zero to hero with literally $0 to your name. If you liked this episode and want to learn more, please listen along at The Soft Startup wherever you get your podcasts and follow on Instagram or TikTok @th...

Soft CEO Diaries: The Art and Discipline of Essentialism 26.11.2025

As a startup founder, there are SO many plates to spin in the air... How do you manage it all? Welcome to the first episode of the Soft CEO Diaries where I start with arguably the most important tip for work-life balance as a founder: priorities. Much of this episode is inspired by Essentialism by Greg McKeown , so I highly recommend reading his book if you want a deep dive into the art and discip...

How to Startup: Idea Validation - Flop or Not? 19.11.2025

Before you start a business, you have to make sure your idea is validated. Aka, is your idea a flop or not? In this episode, I take you through the process of idea validation step-by-step to make sure your business flourishes. Please reach out with any comments or questions in the comments, or DM me @thesoftstartup on Instagram or TikTok!

Introduction to The Soft Startup 18.11.2025

The Soft Startup is a podcast dedicated to teaching you how to found a startup without losing your sanity. Join me every week to learn tricks of the trade from a startup founder and CEO, as well as ways to maintain work-life balance. Instagram: @thesoftstartup TikTok: @thesoftstartup

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