The Seller Process Podcast

Join Gianmarco Meli with Brett Bercaw as they talk about the most efficient process to perform keyword research and identify the best possible keyword list to optimize, launch, and advertise products on Amazon. Brett is an Amazon seller and founder of FBA Excel. He shares his ultimate keyword research process. Here’s a breakdown of what to expect in this episode: 1.     Overview of the keyword res...

Join Gianmarco Meli with Neil McQueen as they talk about the art of product development and the methods first-class brands use to create the most successful brands in the world. Neil is a world-leading industrial designer and serves as Gembah’s head of design. He shares the process of effectively planning, designing, and developing products that customers would surely love. Here’s a breakdown of w...

Join Gianmarco Meli with Mina Elias as they talk about a better system to take control of metrics to leverage the true power of ad campaigns. Mina is the CEO of MMA Nutrition LLC and the founder of PPC University. He shares his method to keep track of metrics, analyze them, and make informative decisions. Here’s a breakdown of what to expect in this episode: 1.) Main metrics to track to control PP...

Join Gianmarco Meli with Yoni Kozminki as they talk about the importance of systems, processes, and SOPs in scaling a business effectively. Yoni is the co-founder and CEO of Escala and MultiplyMii. He shares how the smart use of technology, people, and processes is the key to growing a business beyond one’s wildest dreams. Here’s a breakdown of what to expect in this episode: 1.     Why document S...

Join Gianmarco Meli with Daniel Shnaider as they talk about the solution to expand sales offline and reach out to small retailers and brick-and-mortar shops serving target customers. Daniel Shnaider is a former Amazon seller who turned his online business into a B2B. He shares a simple process to find, contact, and close sales orders with small retailers to expand an online business. Here’s a brea...

Join Gianmarco Meli with Dr. Travis Zigler as they talk about the latest Amazon PPC tricks and tactics. Dr. Travis is a recovering optometrist turned e-commerce entrepreneur. He shares the 80/20 of Amazon PPC and the most important actions to maximize ad spend returns. Here’s a breakdown of what to expect in this episode: 1.     The 80/20 Pareto Principle 2.     Find the 20% of keywords to drive 8...

Join Gianmarco Meli with Kevin Sanderson as they talk about expanding an Amazon business internationally to grow the brand and increase sales. Kevin is an Amazon seller himself and is the host of Maximizing E-commerce. He shares the step-by-step process to launch offers overseas, conquer new markets, and steer away from the potential pitfalls of selling internationally. Here’s a breakdown of what...

Join Gianmarco Meli with Chad Maghielse as they talk about strategies to turn an Amazon business into a money-making machine that systematically pays a good salary and dividends monthly. Chad is an Amazon business owner of a pet supplies brand. He explains how to implement the simple methodology of Profit First. Here’s a breakdown of what to expect in this episode: 1.     Profit First methodology...

Join Gianmarco Meli with Vova Even as they talk about alternative ways to drive traffic to Amazon listings without spending a dime. Vova is an Amazon seller and content creator. He shares the method of creating evergreen product videos and leveraging YouTube traffic to generate new clicks and customers to listings. Here’s a breakdown of what to expect in this episode: 1.     What evergreen videos...

Join Gianmarco Meli with Steven Pope as they talk about how to master the A9 Amazon algorithm to bring products to page one and boost organic sales consistently. Steven is the founder of My Amazon Guy, a marketing agency with more than 200 brands managed. He shares the process his company uses to optimize keyword ranking and build SEO-friendly Amazon listings. Here’s a breakdown of what to expect...

Join Gianmarco Meli with Talor Ofer as they talk about new channels to expand the business and create a household brand by entering big box stores and retail chains. Talor is an experienced e-commerce and retail seller having sold to dozens of big retail chains across the USA. He shares the process of turning an e-commerce business into a retail-ready brand so that products can be wholesaled to of...

Join Gianmarco Meli with Nathan Hirsch as they talk about understanding your business numbers and having control over finances. Nathan is a lifelong entrepreneur and the CEO of EcomBalance and Outsource School. He shares the main documents needed to run financials correctly and how effective bookkeeping can save the business from expensive headaches down the road. Here’s a breakdown of what to exp...

Join Gianmarco Meli with Jayce Broda as they talk about a strategy to systematically grow a business by consistently launching new products quickly and risk-free. Jayce is the managing director of Ontario-based digital marketing agency Seller Interactive. He expounds on leveraging the power of micro-testing to scale multiple brands. Here’s a breakdown of what to expect in this episode: 1.     Micr...

Join Gianmarco Meli with Neil Twa as they discuss positioning your next product launch for domination in your niche. Neil Twa is the founder and CEO of Voltage Digital Company. He shares how to take advantage of the Amazon algorithm in identifying the best categories to sell in and the most important keywords to use for a successful product launch. Here’s a breakdown of what to expect in this epis...

Join Gianmarco Meli with David Lang and Ryan Sherrard as they discuss a proven method to accurately predict sales spikes and offer a solution to deal with them. David is a pilot while Ryan is a scientist, and they joined forces to create DAVAN Group, an e-commerce coaching business. They provide a powerful spreadsheet, so running out of stocks after an unexpected bump in sales due to holidays or u...

Join Gianmarco Meli with Anthony Confrancesco as they discuss solutions to maximize the potential of existing products and get more clicks and sales. Anthony is the industry liaison of PickFu, a consumer research platform to get in-depth feedback for businesses. He shares a systematic method to take B-tests and run experiments on the most important elements of listings. Here’s a breakdown of what...

Join Gianmarco Meli with Matt Parker as they chat about a simple method to lead new clicks on Amazon listings and gain new customers. Matt is the co-founder of Pinformative, a Pinterest-based e-learning portal, and agency primarily focused on scaling brands across different platforms. He shares how to leverage Pinterest to create more brand awareness, generate new clicks, and close more sales. Her...

Join Gianmarco Meli with Paul Baron to talk about ways to scale the business by putting the brand on social media through the power of influencer marketing. Paul is the founder and CEO of Chat Marketing University. He provides a step-by-step guide to reach out to influencers on Instagram and TikTok and turn them into powerful marketing allies. Here’s a breakdown of what to expect in this episode:...

Join Gianmarco Meli with Andrew Erickson to discuss the 10 hacks that will guarantee increasing profit margins. Andrew is an engineer turned entrepreneur with several private label brands on Amazon and Etsy. He shares a few simple tweaks to apply in products and the way to manage the business for better profit. Here’s a breakdown of what to expect in this episode: -Revenue is vanity, profit is san...

 Join Gianmarco Meli with Emma Schermer Tamir to discuss the 6 steps process you should go through to have perfectly optimized listings and increase conversion rates of your products. Emma is a marketing expert and the co-founder and CEO of Marketing by Emma.  She shares a listing analysis process that can easily identify current market gaps and weak spots in the listings to improve them and make...

Join Gianmarco Meli with Barak Almog to discuss how to streamline the business and make it more efficient by delegating tasks to focus more on strategy and vision. Barak Almog is the owner of SellerFrame.com, which helps business owners automate their business. He shares how he has built an automated system to find and hire virtual assistants. Here’s a breakdown of what to expect in this episode:...

Join Gianmarco Meli with Michal Chapnick to talk about expanding the business beyond the boundaries of the Amazon marketplace and into other growing platforms. Michal has been an e-commerce entrepreneur since 2011. She shares how to take Amazon listings and adapt them to Walmart to add a new income stream. Here’s a breakdown of what to expect in this episode: -What Amazon sellers can expect from s...

Join Gianmarco Meli with Chelsea Cohen to discuss the system to effectively manage your inventory so you will never run out of stock again. Chelsea is an Amazon inventory management expert, Amazon seller, speaker, consultant, and the co-founder of SoStocked.com, an Amazon inventory management software. She shares her system on managing inventory effectively despite seasonality or temporary changes...

Join Gianmarco Meli with Aleks Leal to discuss the strategies to protect your business from outside threats and reduce risks to keep the brand running for the long haul. Aleks is an e-commerce veteran with over 14 years of experience and the host of the Wizards of Ecom Spanish Podcast. He shares the process he used to de-risk his business and make it into an unshakeable empire. Here’s a breakdown...

Join Gianmarco Meli with Mohammad Usman to discuss logistics and supply chain. Mohammad is a supply chain management expert and co-CEO of D1 Brands. He shares the system he uses to manage the supply chain in their aggregator with hundreds of SKUs. Here’s a breakdown of what to expect in this episode: - Supply chain management in a nutshell - What has to happen during the inventory planning process...