The Sales Game

Reading a book, Play Bigger about creating new categories and dominating markets. One thought floating around in my mind since I first read Russels Brunson’s take on the subject, was how can we create our own category and own market in the solar industry. What will seperate us, what’s new, how do we get outside of this box we have put ourselves in and start looking at our problems, or other people...

We’ve just onboarded a new sales team member who is super hungry to develop his skills and make some money. We are working on creating a proper sales training process, with videos, workbooks, notes, and detailed steps of onboarding process so that it can be replicated easily. We’ve also hired a Customer Success Person who starts next week, and we’re very excited to see how they go. Recruitment pro...

Just some thoughts on what aspects of our business we enjoy the most, and are our natural strengths. We have been contemplating the idea of wether it’s worthwhile honing in on those aspects of our business and seeking ways to reduce or possibly even outsource the other aspects that we aren’t so strong in and/or have less interest in. Or do we just find better people for those positions. Very inter...

How many should we have? How soon to diversify? What are the caps of each? We’ve been thinking about our steps moving forward with our various lead sources, and how to stay de-risked during the process of bringing on and testing new lead sources, as well as just in general being de-risked and not being reliant upon one. There are principles of media types that you can only do a certain volume befo...

Quick update about how the Facebook is going and how our recruitment process is going. We ran an interview yesterday and have some more tomorrow, the type of people we are getting through are exactly what we are looking for, and we’ve significantly reduced the effort involved to find them! Now how do we do that for other areas of our business!

Thinking about the process of my thinking. Is it constructive, or demanding. Am I being realistic or setting expectations too high about my ability to implement changes successfully I’ve been thinking slot about wanting to do more with the information I’ve been learning, but also on which areas would be the highest leverage of my time, aswell as the most sustainable. Some of the points I’ve though...

I was talking the other day about the various media platforms, and which one I like the most. It’s something that I’ve been thinking a lot about over the last few days and just wanted to share my thoughts. Also talking about redoing the website, and using principles of Dan Kennedy and Russel Brunson to direct the traffic better, rather than being a brochure. Also quick update on our recruitment ha...

We are putting an add up for sales people as we now have an abundance of leads and sustainability for two more sales people. Also Shane and I are keen on spending more time on other aspects of the business instead of being in sales ourselves, to elevate our roles and our skills. Also thought of a new trick for recruitment, to send all applicants a series of questions to that help truly uncover a p...

Google, Facebook, Instagram, YouTube, Podcasts and all the rest. After reading about these on Traffic Secrets by Russell Brunson, and how much effort he is putting into each of them, daily, weekly and monthly I’m just contemplating what method will be the most sustainable and lasting for me, and for our business. Shane has confirmed from his experience with mlm that he definitely doesn’t want to p...

How I came upon my first coaches in personal development and starting the journey to understand myself better, what my values and breaking old false belief patterns that are holding me back. Is business a platform for self development or is self development to further my business values? My top values are social, business, family, personal growth, and wealth, I think even since identifying my valu...

Time horizons and emotional reactivity. Having a bit of wind in our sails but not over capitalising, wanting to still bring on the amount of people we can sustain in normal market and just pump everyone for a few months while it’s hyped. Really aiming on diversifying lead sources, another lead supplier contacted saying they’re rolling out exclusive leads. Russel Brunson talks about converting traf...

Had a call that after finishing I realised was totally one sided so I called them back to build rapport. Why did I do that and how did I know it was a shit call? I know I have an awesome product and know my stuff, but it’s not about me, it’s about them. One of the most important things a salesperson can do is put the customer front and centre. Tonality and body language to give conviction comes se...

Just a quick update about what we’re doing at the moment. Marketing teams is live with Facebook ads campaign and we are holding off on hiring anyone until we get some solid results over some time.

Business Automation episode: Talk about the nitty gritty of our software. Marketing, Sales, Admin, Finance and Intra-Company Communication. How long does it take to build?
Is it worth the time and money to build? 
Can you save time and do it yourself? Is that worth it? Why software instead of old fashioned quoting and follow up methods, diary task manager and the likes? What we are using? Examples...

New Facebook campaign should be live tomorrow Ad content has come through Sales are still rolling through steady since increasing our margins and repositioning Doing a little bit of D2D for some fun Working on some SMS automation, interesting follow up 81% of sales made on 4/5th interaction from Russel Brunson Traffic secrets Importance of Owning your own traffic and leads with lists and not being...

Growth Culture- Shane and I explored various methods, what we’ve used in the past and some things we are contemplating using moving forward and why. Update: We’ve increased our margins almost triple with our commoditised lead sources, we are giving it a month to allow a full sales cycle and see how the results are. Improving the installers and backing our warranty and service.

The Why creating a business that’s really valuable that we don’t even want to sell, something that truly functions without us, and probably something that we don’t want to sell. Working with people we enjoy, servicing customers we love and providing value we’d expect ourselves to feel good about the service, and our worth. To feel good about the experience and to pass that on to our staff, custome...

Update On What We’re Doing and where my heads out with our methods moving forward, and the why. Bearing in mind time horizons and sustainability with our models.

Difference between the two, with some quotes from Russell Brunson and Alex Hormozi on the subjects and just our reasonably extensive experiences with the two, and pros and cons of each.

The difference between the two types of games and which one we are playing, and weather it’s serving us or not.

Looking at the order that we have hired people to ensure that we are always spending our time on the highest value things we bring to the business. I talk about what order Alex Hormozi recommends to hire people in with the caveat that it should be in reverse order of the value that you are providing and see how we stack up against this line of thinking, and what we are doing moving forward.

Just talking about some points Alex Hormozi made about spending time and money on branding bs direct sales. Tiring that in with what your time horizons are for achieving results, and having future based causes to work towards and give you and your customers faith in your brand!

I’ve found that being able to identify a flaw is an amazing quality, that allows you to grow and improve and be open to growth and improvement. Just running through some of the things Shane and I were discussing today for a few hours about affects of personal development on your life, your business and especially your friends and family and who you chose to surround yourself with.

Talking a little more about dream customers and identifying precious successful sales methods, and what was unique about the way we did it. Then applying that method into phone based sales, with Facebook lead gen.

Just looking into the process of working towards a successful outcome, and how mistakes are a key factor in that (if you learn from them). Also exploring our current business structure between co founders and whether there can be improvements to it.