The RevOps Loop

AAM 2026 gave Maarten and Stjepan plenty to unpack. In Episode 20 of RevOps Loop, they recap their time in Philadelphia and dig into what museums can teach us about RevOps, CRM strategy, data visibility, and disconnected tech stacks. They also share quick takeaways from team members who were at AAM: Meghan Young, Tiaan Loots, Isabel de Waal, and Karen Senette. And yes, Maarten and Stjepan finally...

Agency life moves fast. Like, blink-and-your-calendar-is-suddenly-on-fire fast. 🔥 In Episode 19 of the RevOps Loop podcast, Maarten and Stjepan sit down with Dia Tirmidh, our very own Head of Client Delivery & Strategy, recorded live at AAM 2026 in Philadelphia, to talk about what agency life really looks like behind the scenes. From moving out of in-house roles to managing high-stakes HubSpot pr...

Mission-driven organizations deserve better systems. ❤️ In Episode 18 of the RevOps Loop podcast, Maarten and Stjepan sit down with Jeremy Donovan, Senior Marketing Operations Manager at Family First, to talk about RevOps, operational alignment, and why disconnected data creates unnecessary friction for growing organizations. From siloed teams to scattered customer data, we unpack what it takes to...

Operational excellence in museums is messy, complex, and way more challenging than it looks. 🏛️ In Episode 17 of the RevOps Loop podcast, Maarten and Stjepan sit down with Tiaan Loots (Head of Solutions Delivery & Strategy at Digital Reach) to unpack what’s really going on behind the scenes. Museums operate as a network of 15+ departments, from ticketing and gift shops to donor advancement, all wo...

For years, attribution has been treated like the ultimate source of truth in marketing and RevOps. But what if most of it is… wrong? 📊 In this episode, Maarten and Stjepan dig into one of the most misunderstood (and misused) areas in RevOps: attribution. From misleading dashboards to overengineered models, they break down why attribution often tells an incomplete story, and what you should actual...

For a long time, the myth was that HubSpot was "so easy you didn't need an admin." But today, we know that couldn't be further from the truth. 🛠️ In this special episode, Maarten and Stjepan sit down with the legendary HubSpot Evangelist, Kyle Jepson. We dive deep into the evolution of the HubSpot Admin, the shift toward strategic RevOps, and how AI is fundamentally changing how we learn and build...

We’ve seen a lot of CRM setups over the years. Some great. Some… not so much. In this episode, Maarten and Stjepan break down some of the worst RevOps and CRM setups they’ve seen in the wild, plus the setups that actually work and why. What we cover: ✔️ How CRMs fall apart when everyone can create properties, workflows, and imports without guardrails ✔️ Why duplicate properties, inconsistent impor...

If your RevOps team has become the company catch-all for unstructured requests, burnout is inevitable. In Episode 13 of The RevOps Loop, Maarten and Stjepan share how to stop playing whack-a-mole and start building real governance. We talk about defining ownership, using AI to speed up documentation, and how to stop relying on "tribal knowledge." Tune in to discover practical tips for navigating R...

Most HubSpot portals do not fall apart all at once. They just get harder to manage over time. In this 12th episode, Maarten and Stjepan walk through how to audit a HubSpot portal without disrupting what’s already working. They start with revenue motion and data structure, then move into reviewing workflows, integrations, and system setup in a more deliberate way. The focus is on making cleanup saf...

Revenue operations wasn’t built with nonprofits in mind, but nonprofits are quietly doing some of the most complex RevOps work out there. 💯 In Episode 11 of the RevOps Loop, Maarten and Stjepan break down how RevOps actually works in nonprofit organizations, and why donor-driven, event-based, and grant-funded models force teams to rethink funnels, lifecycle stages, reporting, and automation from...

In this milestone episode of The RevOps Loop, we celebrate our tenth installment by reflecting on the transformative year of 2025 in revenue operations and marketing. Join Stjepan and Maarten me as they get into the challenges and changes we've witnessed, particularly the integration of AI in everyday workflows. We'll explore how AI has shifted from a novel tool to a crucial part of our processes,...

Community-led growth and becoming a community champion for HubSpot - are you ready to dive in? In this episode of The RevOps Loop, Stjepan and Maarten sit down with Dan Moyle, a HubSpot Community Champion, to explore what a typical day looks like for someone in this role. Your hosts ask Dan about the responsibilities of a community champion, from answering user questions to providing feedback on p...

What actually works, what breaks, and what we learned building outside client work. In this episode of The RevOps Loop, Maarten and Stjepan explore building RevOps tools as side projects. The guys get into the benefits and challenges of creating custom tools using platforms like Replit and Lovable. Learn how these tools can be hyper-personalized to solve specific problems, offering insights into t...

Project management sits at the center of every RevOps initiative, yet it is often the least understood role on the team. In episode 7 here, Maarten and Stjepan talk with Paige Farquhar, Project Coordination Lead at Digital Reach, about how RevOps projects actually run. Paige breaks down the three project types, how scoping works behind the scenes, why client transparency matters, and what it takes...

In Episode 6 of the RevOps Loop, Maarten and Stjepan ask a simple question: if you were starting out in Marketing or RevOps today, what should you really focus on? They share how they got started, why small real projects beat endless theory, and how to combine free courses with tiny problems so the learning sticks. They talk through the basics of data structures, integrations, and APIs, how to tel...

In Episode 5 of the RevOps Loop, Maarten and Stjepan look back at their week and share real stories from the RevOps trenches. They cover what it takes to explain technical work to non-technical teams, how to prioritize when everything lands at once, and why B2C and nonprofit data hygiene depends on strong first-party data. They also talk through the reality of vibe coding with AI tools, when to in...

In this episode of The RevOps Loop, we dive deep into the essentials of training teams on revenue operations processes using HubSpot. Maarten and Stjepan explore the nuances of enablement, discussing best practices for both in-person and online training sessions. You'll get insights on gathering contextual information to tailor training effectively, the importance of user stories, and strategies t...

What are the key components of a clean, scalable contact management strategy? In this episode, Maarten and Stjepan take a deep dive into building a clean, scalable contact management strategy with key pillars including data model definition, standardizing data entry, property organization, and data hygiene. Plus, hear their insights on useful CRM tools and a fun beer review to close.

In this episode of The RevOps Loop, the guys get into the intricacies of operationalizing handoffs between marketing, sales, and service teams using HubSpot. They explore the importance of cross-team alignment workshops to address the human element in handoffs, ensuring everyone speaks the same language. They also discuss the value of implementing structured feedback loops and grading systems to e...

In this episode of The RevOps Loop, we tackle the burning question: Do You Need a CRM? Join us as we explore the scenarios where a CRM might not be necessary, especially for solo consultants or small teams who can manage with simple spreadsheets. We discuss the complexity trap of adopting a CRM too early and the importance of timing and team size in making this decision. We also provide a practica...