The Revenue Circle

In this episode of the Revenue Circle, Mahesh Iyer and Roee Hartuv discuss the critical role of pricing in go-to-market strategies for B2B recurring revenue companies. They explore how pricing should be viewed as a dynamic, integral part of the product, marketing, and sales processes rather than a static finance decision. Roee emphasizes the importance of aligning pricing with customer needs and m...

In this episode of Revenue Circle, Mahesh Iyer and Christopher, founder of Conversion Alchemy, delve into the critical role of messaging in SaaS growth. They discuss how messaging misalignment can lead to conversion issues, the importance of operationalizing a messaging mindset within organizations, and the need to achieve message market fit. Christopher shares insights on adapting messaging for d...

Fractional leaders win or lose in the first week. In this episode of The Revenue Circle, Mahesh Iyer sits down with Lara, a fractional GTM operator who has scaled teams and regions under pressure. She breaks down how to read a business in the first 72 hours, aligns CEO expectations with field reality, and structures customer discovery that surfaces real problems fast. You will hear a practical pla...

In this episode of the Revenue Circle podcast, Mahesh Iyer interviews Michelle Allbon, CEO and co-founder of Fractional Directory. They discuss the evolving landscape of fractional leadership, particularly in the APAC region, and the distinctions between roles such as Chief Revenue Officer (CRO) and sales leaders. Michelle shares her insights on sales enablement, the transition from CRO to CEO, an...

In this episode of The Revenue Circle, host Mahesh Iyer sits down with Oleksii Lunkov , a fractional Chief e-commerce officer whose insights cut through the digital noise. Alex unpacks the real challenges facing online retailers today - from the surprisingly low average conversion rates to the untapped power of owned customer data through email marketing. He breaks down why content remains the ult...

In this enlightening episode of  Mr. Iyer's Digital Dialogue , host  Mahesh Iyer  engages with sales and AI expert  Denise Murtha Bachmann. They explore the evolution of sales strategies, the integration of AI in sales processes, and the importance of humanizing sales in an increasingly digital world. Denise shares her journey in sales, the challenges women face in the industry, and the significan...

In this engaging conversation, Mahesh Iyer - CRO hosts a discussion with AI experts Shaswat Ghosh and Hari Pudipeddii  , focusing on the transformative power of AI in marketing and sales. They explore the problems AI can solve, the impact on job dynamics, and the importance of choosing the right tools for different business stages. The conversation emphasizes the role of fractional executives in i...

In this engaging webinar, hosted as part of the AI in Sales & Marketing Webinar Series , Mahesh Iyer, Archita Fritz, and Rajiv Vishwanathan delve into AI's transformative potential in redefining sales and marketing strategies. This conversation explores how organizations can embrace AI as a business transformation tool, prepare for implementation, and effectively integrate AI-driven technologi...

Join us on this episode of Mr. Iyer's Digital Dialogue as we Welcome Leslie Venetz — Founder of The Sales-Led GTM Agency , a Top 4 Finalist for the 2024 GTM Advisor of the Year, and a true sales expert. Leslie brings her wealth of experience in building high-performing sales teams and her passion for buyer-centric strategies. She shares actionable insights on driving growth, developing outbound sa...

Global career spanning sales, consulting, and managed servicesIn this engaging episode of Mr. Iyer’s Digital Dialogue: The Fractional Series , Mahesh Iyer sits down with Roger Sowerbutts, a distinguished Fractional CRO and CMO with a remarkable 30-year track record in the IT industry. Roger brings insights from a career spanning sales, consulting, and managed services globally, including pivotal r...

In this episode of Mr. Iyer's Digital Dialogue , we dive into fractional technology leadership with Hari, a seasoned Fractional CTO who brings over two decades of expertise in Technology and Product Management. Hari shares insights from his extensive career, including his 12-year journey at Cerner Corporation, his role as co-author of the OWASP Testing Guidebook, and his experience bootstrapping t...

In this episode of Mr. Iyer's Digital Dialogue , part of the Fractional Series, I sit down with Rajiv Vishwanathan, an experienced Fractional Chief Technology Officer. We explore Rajiv's journey in the world of technology, his role as a Fractional CTO, and how he helps startups and businesses navigate complex tech challenges with strategic insights and innovative solutions. Tune in to gain valuabl...

🎙️ Mr. Iyer’s Digital Dialogue - New Season Premiere: Exploring AI in Sales & Marketing! In this exciting season opener, we're diving deep into the future of sales with the brilliant Eleonora Senini, CEO and co-founder of Sailes. With over 8 years of sales experience, Eleonora has launched  Sailes Yes , a groundbreaking AI-powered platform designed by salespeople for salespeople. In this episo...

In this enlightening episode of Mr. Iyer's Digital Dialogue, host Mahesh Iyer welcomes Archita Fritz, a seasoned fractional product marketing leader, for the Fractional Series. Archita takes us on her remarkable journey from electrical engineering to becoming a powerhouse in product marketing, having launched over 20 products across 128+ markets. Discover how Archita navigates the complex worl...

In this episode of the Fractional Series, we sit down with Neil, the Founder of revenue•x and a seasoned Fractional Chief Revenue Officer (CRO), to dive deep into the world of revenue growth, GTM strategies, and leadership. With over five years of experience helping early-stage and medium-sized businesses accelerate their sales, Neil shares his unique insights on building high-performing teams, av...

In this eye-opening episode of Mr. Iyer's Digital Dialogue, we dive deep into marketing matchmaking with CEO Behdad Jamshedi. From his fascinating journey as an engineer turned marketing expert, Behdadi shares invaluable insights into the evolving landscape of digital marketing. Discover the rising trend of Fractional CMOs and how they're reshaping business strategies. Behdadi unveils curr...

Join Mr. Iyer in a fascinating conversation with Charleh Knighton, a seasoned Fractional CMO, and CEO & MD of KUB. Charleh shares her expertise on the benefits of fractional marketing, from identifying the need for a Fractional CMO to tailoring strategies for different sectors. Discover the KPIs of an effective marketing agency, the story behind KUB, and Charleh's three pillars of business...

oin host Mahesh Iyer as he welcomes Stephany Day, the Chief Operating Officer of KIP Search, for an insightful episode in our Fractional Series. Stephany brings a wealth of experience in executive search, helping private equity firms and portfolio companies enhance their value through strategic hiring and leadership development. In this episode, we explore the evolving landscape of fractional exec...

Welcome to the third episode of "The Fractionals Series" on Mr. Iyer's Digital Dialogue, your go-to podcast for insightful discussions at the intersection of tech, travel, and transformation in the business and professional world. In this episode, we have the pleasure of hosting Karina Mikhli, the Founder of Fractionals United and a trailblazer in the fractional leadership domain. Ka...

Welcome to the second episode of "The Fractionals" series on Mr. Iyer's Digital Dialogue, where we explore the intersections of technology, travel, and transformation through the lens of fractional leadership. This episode features an in-depth conversation with Jane Davydiuk, a London-based Fractional Chief Operating Officer (COO) renowned for her strategic prowess and innovative app...

Join us in the season opener of " The Fractionals" as we sit down with Alex De Jong, an expert in fractional leadership, to discuss the innovative role of a Fractional Chief Revenue Officer. Alex shares his insights on driving revenue with agility, the unique challenges and benefits of the fractional CRO position, and strategies for success in today's dynamic business environment. Th...

In this riveting episode, we delve deep into the cutting-edge realm of B2B sales, focusing on the transformative approach of Inside Sales. Sponsored by the visionary RCG - Roarr Consulting Group , we unravel how global SDRs, armed with multilingual skills, redefine the business world. Discover how they are bridging cultural divides, making global sales endeavors feel strikingly local, all while wo...

In this episode of "Mr Iyer's Digital Dialogue," we delve deep into the maze of Go-To-Market (GTM) strategies and the quest for Product-Market Fit. For tech founders, the journey from innovation to market introduction is rife with challenges, especially when crossing borders. From understanding diverse consumer behaviors to adapting to regional mobile preferences, Mr. Iyer dissects t...

This episode delves into the transformative world of data intelligence tools, spotlighting industry frontrunners - ZoomInfo and 6sense . Our journey begins with an in-depth exploration of how these tools revolutionize sales and marketing strategies. We discuss real-world examples of companies that have seen a tangible boost in lead conversions and engagement through these tools. But we're cont...

Welcome to the "Unlocking Success in EMEA" podcast, where we discuss strategies and best practices for the EMEA region's SaaS sales and marketing leaders. In this episode, we explore key tactics for unlocking success in SaaS sales and marketing, including building a winning sales team and leveraging data analytics to optimize marketing efforts and build strong relationships with cust...