The Radical Global Marketing Podcast

It's episode 5 of the CMO's Guide to China Marketing! Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing. And this month the guys discuss the importance of good crisis communications planning for Chin...

Mike and Steven are back with a slightly different format for episode 4 of The CMO's Guide to China Marketing this month. As it's January and a fresh start for a new year, the guys offer up their predictions for trends and developments that all international marketers need to keep up to date with for China marketing in 2021.  They chat in-depth about: Agile marketing in China Brand fusio...

It's Episode 3 of The CMO's Guide to China Marketing podcast! Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing. This time out Mike and Steven take a long look at localization and what it means for a...

It's episode 2 of the newly launched CMO's Guide to China Marketing, produced by Brandigo.  Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing. In this episode, the guys discuss new regulations for Ch...

We are beyond excited to bring you the very first episode of The CMO's Guide to China Marketing. To kick this series off, Mike and Steven discuss some of the latest news stories and trends in China marketing, before taking you on a practical deep dive into the ubiquitous China app, WeChat. If you are an international CMO with an eye on the China market or thinking about how best to launch you...