The Radical Global Marketing Podcast

In this episode of the Radical Global Marketing Podcast , host Steven Proud is joined by Harriet Gaywood , founder of Anoumis Communications , and one of the most experienced PR and communications leaders working in and around China today. With more than 25 years of international experience, Harriet has held senior communications roles across Asia, including Vice President of Public Relations and...

In this episode of the Radical Global Marketing Podcast , host Steven Proud sits down with Tom Wells , Global Marketing Manager at Life Couriers , one of the world’s leading healthcare and life science logistics groups. Tom’s career is anything but typical. From studying music and diving deep into audio production and coding, to building a freelance digital career, running HR, and finally landing...

In this episode of the Radical Global Marketing Podcast , we sit down with Greg Savarese , founder and CEO of Sino Taste , a comprehensive food and beverage investment group shaping the future of coffee in China. Greg shares his remarkable 20-year journey in China, from co-founding a fast-casual restaurant group to pivoting back to his first passion: coffee. Today, Sino Taste operates across the e...

In this episode of the Radical Global Marketing Podcast , co-host Steven Proud speaks with Shaheen Samavati , CEO and co-founder of Vera Content , a multilingual content agency based in Madrid. A former journalist turned marketing leader, Shaheen shares her journey from U.S. newspapers to Spain’s startup scene, and how she went on to build a team that helps global brands create authentic, multilin...

In this episode, we sit down with Katja Omlor , a passionate and experienced marketer who thrives on authentic storytelling and leveraging user-generated content to amplify brand messaging.  At the time of this recording, Katja was the Global Product Marketing Director for Leica Geosystems , part of Hexagon, a world leader in premium measurement and survey equipment. She has since taken on an exci...

Katie Smith is the Founder and CEO of Wild Path Consulting and a Fractional CMO. Katie is a dynamic force who masterfully blends adventure with marketing expertise, transforming stagnation and chaos into clear strategic success. She joined us to share her incredible career journey and unique insights that will inspire and challenge how you think about marketing and leadership. Wild Path Consulting...

In the latest episode of The Radical Global Marketing Podcast , we sit down with Saul Hudson , Co-founder and Managing Partner of Angle 42 . With decades of experience as a communications leader—most notably as General Manager, Americas at Reuters News—Saul specializes in helping cutting-edge technology companies craft compelling narratives that resonate with mainstream media, financial industries...

Daniel Edward Rosen is the founder of DER Strategies , an exciting new content marketing consultancy launched earlier this year. Prior to founding DER Strategies, Daniel spent 9 years as Editorial Director for SJR, a leading content consultancy and part of WPP. Daniel has led strategy, editorial direction, account management, and content creation for several Fortune 500 companies in the tech and f...

Marketing academic and serial entrepreneur, Terence Tam is the founder and CEO of Radical Marketing, a specialist marketing agency that helps top-tier coaches and professional expert speakers scale their businesses through webinar, seminar, and lead-gen marketing. Before moving to the corporate side of marketing, Terence was a lecturer, tutor, and researcher at Griffith University in Australia, wh...

In this episode of the Radical Global Marketing Podcast , Mike interviews Natalia Pamich, a global marketer with a wealth of experience from brands like Revlon, PepsiCo, and L’Oreal, who’s now embarking on an entrepreneurial journey with her own skincare line. Natalia shares insights from her international upbringing and career, covering the essentials of adapting to diverse markets, mastering sal...

Bianca Blake and Prashant Mahajan are the co-founders of Klickrr . Klickrr is a cloud-based communications platform that provides an easy-to-use, ‘done for you’ service, helping businesses send compliant text messages that cut through the clutter and connect with their customers. It is designed to help startups and mid-sized businesses enhance their revenue, make it predictable, and scale efficien...

Elad Hefetz is the CEO at Airfleet. Elad loves everything tech and marketing. With more than 10 years researching technologies and innovation and 7 years in marketing, he leverages tech to support marketing, and uses marketing to explain the tech. Airfleet focuses on creating and optimizing websites for tech B2B with a buyer journey that makes sense and generates revenue. In this episode: Elad dis...

Dave Beveridge is Project Director for Chaos, a provider of 3D and rendering solutions for architects, engineers, visual artists and media/entertainment companies. For his role, Dave is responsible for new commercial initiatives, largely centered on GTM. Prior to joining Chaos, Dave was the Director of Global Strategic Marketing at Deutsche Börse subsidiary SimCorp A/S, a provider of IT solutions...

Kelley Valone is a seasoned marketing professional with extensive experience in demand generation, SaaS, and various marketing strategies.  She is the Director of Global Marketing at Prove, where she oversees demand generation strategies and marketing operations. In this episode: Kelley discusses her career and touches on many facets of B2B marketing. Some takeaways: Demand Generation Evolution: M...

Nandini is an intrapreneurial Marketer and a collaborative leader with over a decade of experience in Marketing Fortune-500 brands within consumer goods, retail, and e-commerce.  She is a global marketer having worked across Asia, Europe, and North America, and has a track record of delivering strong business performance on legacy and turnaround brands. What fires her up is having an impact on con...

Dave Koerner is an award-winning marketing leader with a background in international business development and building revenue-based marketing teams.  He has traveled to 50 US states and 53 countries, and his natural habitat consists of early to mid-stage tech companies or challenger brands. Dave is the VP of Global Marketing at 75F -- the global market leader in building automation . The company...

Andy Smith is the founder and CEO of StrategiQ . Andy is a hugely driven and insightful marketer with an interesting professional background and journey to becoming the founder and leader of an award-winning agency. Throughout the conversation, Andy comes across as a logical and analytical thinker with an obvious enthusiasm and vision. He speaks with a lot of objectivity and clearly values account...

Sean O'Brien is a seasoned marketing and communications professional with a rich background in both B2C and B2B sectors. Sean currently holds the position of Global Head of Marketing and Communication at Mott Corporation, a company specializing in precision filtration technologies.  With a career spanning various industries, including sporting goods, safety equipment, and technology innovatio...

Cheryl Caudill is the Vice President of Global Marketing Communications for Greif, a leading supplier of industrial packaging products.  In this episode, she shares her extensive marketing experience, including how her journey in marketing began with a major in journalism and advertising.  In this episode: Cheryl emphasizes the evolution of marketing over the years, particularly due to the COVID-1...

Adam Clark is the Director of Integrated Marketing, Asia for Hasbro, one of the largest toy and game manufacturers in the world.    Based in Hong Kong for over 10 years, Adam is an incredibly experienced marketer with a unique background.    He has previously been part of Accenture working on significant marketing operations projects, project managing CRM implementations, and process design initia...

Sylvia Zanetti is the Managing Director and Lead Strategist for Stratitude, a strategic integrated marketing agency headquartered in South Africa that is part of the PLP Group. Sylvia leads her award-winning team in campaigns that focus on enabling their clients to build rewarding relationships with their target audiences. Sylvia leads her award-winning team with an infectious passion and enthusia...

Susie Lee-Kilgariff is the Group Head of Marketing for Stellarmann and William Alexander, both part of the Wellcombe Group. Stellarmann is a consulting business that helps companies develop highly skilled teams and deliver successful technology and change programmes. William Alexander is a recruitment agency. Susie herself is a hugely passionate, driven, and successful marketing leader with a uniq...

Kay Geithner is Managing Director of APM Terminals Crane & Engineering Services.   Kay is a hugely experienced, dynamic, and innovative international business leader, working in a fascinating sector, and is currently spearheading an exciting period of marketing strategy development and positioning.    For this special episode of the Radical Global Marketing Podcast, we get a very unique client...

Bessie Lee & Peter Bomer are the authors of the recently published China Inside Out , a fantastic new book inspired by Bessie’s hugely popular podcast, Beiwanglu, as well as both Bessie and Peter’s decades of experience leading successful businesses in China. Bessie is the founder of Withinlink a China-based start-up incubator and early-stage venture fund focused on Chinese digital and marketi...

Ciaran Connolly is the founder of Profile Tree , an award-winning digital agency based in Northern Ireland that helps its clients identify and implement effective online strategies. The Profile Tree team covers all aspects of digital marketing including sleek website design, SEO, impactful content marketing, and e-commerce advice. They now work with over 200 businesses of all sizes, helping them t...