The Radical Global Marketing Podcast

Matt Field is the Chief Marketing Officer for Aventum Group. Matt has had a fascinating journey from sales to marketing professional and business leadership with an obvious talent, and passion for his brand and the work he and his team do to help drive the business forward. The strategy he has developed and led is really helping Aventum stand out from the competition in its space. Aventum Group is...

James Killoran is the Head of Strategy at The Mission Control , an international, award-winning creative agency that is producing brilliant work for the global life science and healthcare sectors. Headquartered in Northern Ireland, The Mission Control specializes in brand development and communication that engages with people, moving away from the “hard sales pitch” and demonstrating an understand...

Dr. Tanweer Alam is Global Marketing Director for Kemin Nutrisurance . With a background in animal health, as well as time served in the Indian military, Tanweer has had a fascinating journey to become the talented and passionate marketing professional and leader that he is today, and he takes us through that journey in today’s episode. He also discusses how marketing strategy fits within his comp...

Andy Yen , Global Partner Marketing Director for ServiceNow . Andy is very much a results-driven, collaborative marketing leader with 16 years of experience building and scaling global marketing teams and campaigns. He has previously had senior product marketing roles with ShareBird, Oracle, and SAP, and holds an MBA from the University of California, Berkeley Haas School of Business. ServiceNow i...

Doris Gong is Head of Brand Marketing & Communication Asia for Volvo Construction Equipment. Doris has developed a very successful career to date, working with large global brands including Michelin and Johnson Controls. She now leads her team at Volvo Construction Equipment through an exciting period of innovation and sustainability positioning, at which her brand is very much at the industry...

Adam Selwyn is Executive Vice-President Creative and Strategy Director for M Booth. M Booth is a creative, integrated communications agency, headquartered in New York City, that produces award-winning culturally competent campaigns that change the perceptions of key stakeholders and the behavior of consumers. Adam himself personifies how this drive for creativity in marketing and communications ru...

Thomas Catulli is the CEO of SPS Marketing, an exciting full-service digital agency based in Linz, Austria, and Stuttgart, Germany, from where it services clients from all over the world. SPS Marketing describes itself as a team of reformers, transformers, and performers who implement extraordinary ideas and campaigns for their clients with passion and creativity. And from our experience working w...

Robert Heldt is the CEO and co-founder of Custom Media KK , an award-winning, bilingual, full-service B2B marketing agency based in Tokyo, Japan. As an agency, Robert and his team are adept at developing effective marketing solutions that blend data and creativity with both local and international expertise, helping their clients bridge the gap between Japan and the world. As an experienced market...

Malin Cunningham is the founder and Managing Director of Hattrick , an exciting and successful  UK-based B2B content marketing agency that has a particular focus on supporting businesses around sustainability issues. Malin herself is also a passionate sustainability and positive climate change commentator, coach, and speaker, reflected in the values of her business which has recently achieved cert...

Orit Oz is the founder and CEO of Oz Global B2B, a full-service specialist B2B agency headquartered in Israel. Originally established as Oz Branding, Orit and her talented team have spent the last 20 years promoting Israeli industry in the global marketplace – working closely with their clients to create world-class brands across multiple sectors. The Oz Global B2B team has pushed boundaries to be...

Louise Morgan is the founder of Technical Marketing & PR (TMPR), a specialist agency delivering marketing and public relations campaigns that support sales strategies for businesses in the construction, engineering, and built environment industries. Louise has a wealth of experience in B2B marketing and communications, building lasting, long-term relationships with the clients and partners she...

Lacey Li is the Head of Marketing APAC at Screening Eagle Technologies, a company with a mission to protect the built world with software, sensors, and data.  Lacey has been a B2B marketer in international companies for over 16 years. Before Screening Eagle, she was Head of PMO for Marketing and Communications at Oerlikon. She has a BA from Guilin University of Technology and an MBA from ISC Paris...

Joanna Hutchins is a Fractional CMO at JKH Consultancy, an independent consultancy working with B2B and B2C businesses to drive growth. She is a global marketing and business executive with brand management experience combined with an entrepreneurial drive. Before JKH Consultancy, Joanna was the Global CEO of Cowan and is a current Adjunct Professor at Duke Kunshan University.  Joanna is also the...

Brad Olson is the Vice President of Two Rivers Marketing, a fully integrated B2B marketing agency. Two Rivers Marketing is home to more than 140 challenge seekers and efficient problem solvers, B2B marketing specialists who know the business inside and out. Brad has also held the roles of Executive Director and Account Leader in the company. He has 25 years as a marketing executive, experienced in...

Jordan Audenaert is a Managing Partner of BBC, a Belgium-based creative agency providing B2B services to improve businesses through better communication. Jordan defines himself as a progressive agency manager, supporting and inspiring his team to take ownership. Jordan has over 30 years of experience as a marketer. He also devotes his time as President of the E3 International Agency Network, a glo...

Mike Golden is the Founder and President of Brandigo China, an independent marketing communications agency based in Shanghai, China. As the founder of Brandigo, he has worked with multinational clients over the last 20 years to support their marketing and business growth efforts in China. Before Brandigo, Mike spent five years in Japan working in a marketing department of a Japanese graphic design...

James Butler is the Head of Marketing Communications at Epermarket, one of China’s most well-known online shops for international F&B brands. He is a multi-channel marketeer, operational across many projects and platforms.  Before Epermarket, James was the Operations Manager of Glo London, responsible for developing and supporting a major F&B franchise opportunity in China. His background...

David van Schaick is the Chief Marketing Office of The Marketing Practice, a global leader in B2B technology marketing.  He is an enthusiast for B2B marketing as well as marketing strategy. He has previously been a  board member at The Business Marketing Club, a trade organization that aims to improve the profile and practice of B2B marketing.  As a business leader, David and his colleagues at The...

Outi Armstrong is the Vice President of Strategic Marketing and Development, as well as an Executive Board Member, for Medicel AG. Her company is a medical technology business, part of Halma plc,  and whose founding purpose was to make eye surgery safer, simpler, and more efficient. Outi has also recently become a Member of the Board of Directors for BioGaia AB. Outi is a strategic, resourceful, a...

Theodore O'Mahony is the General Manager of KANVID, an independent studio specializing in photos and videos for eCommerce use, short introductory videos, and bespoke content creation. He has a demonstrated history of working in the creative and e-commerce industries as well as helping teams grow. Over the years, Theodore has developed expertise in account management, SEO, market research, pro...

Natalie Lowe is the Founding Partner and CEO of The Orangeblowfish, an award-winning independent creative agency headquartered in Shanghai, China. The Orangeblowfish has been named winner of the Best Branding and Identity in APAC by Provoke Media for three consecutive years. As Managing Partner, Natalie is responsible for the agency's strategic vision and growth. Over the years, she has devel...

It's Episode 3 of Season 2 of the CMO's Guide to China Marketing and it's another fascinating deep dive into China marketing with a leading expert working at the front lines of driving business growth in China. In this episode, we chat with Kirsten Johnston, the founder, and CEO of JWDK, an innovative and trailblazing brand design firm specializing in cultural and place identity in...

It's episode two of season 2 for The CMO's Guide to China marketing podcast and we've got another entertaining and insightful interview. Steven was super excited to spend time with Jason Holland, Founding Partner of STUDIO DOHO, a boutique architecture and design agency that has been responsible for some of the most exciting offline brand experiences in China for both international...

We’re back! After a short break, we are delighted to bring you season 2 of The CMO’s Guide to China Marketing Podcast.  And for our second season we are going with a slightly different format. Throughout season 1, Mike and Steven took a deep dive into all the major aspects of China marketing that international marketers and CMOs should be aware of. For season 2, we are excited to bring you a serie...

It's episode 6 of The CMO's Guide to China Marketing and this time Mike and Steven have put together a special agency focussed episode due to popular demand! Agency friends and partners around the world have fed back that they'd like us to cover a few useful pieces of insight that can help them work with their clients and provide guidance on China marketing strategy and effective Ch...