The PR Playbook Podcast

There are many things you need to consider before considering the wild world of Crowdfunding. It is not as easy as putting your campaign up on Kickstarter and Indiegogo. What many don’t know is that crowdfunding  (the right way) is an expensive and time consuming activity that can be very stressful. I’ve seen both successes and failures have extreme stress about crowdfunding. In this short podcast...

Branding is a tricky activity in any day and age, but as we enter a “new normal” and a market that is shifting constantly, brands are trying to figure out how and why to create a brand direction in this new extremely digital world. What are the keys to creating a trusted brand? How do you create brand clarity and how do you know if how you’re marketing is an authentic representation of your person...

  Measuring PR hasn’t always been a clear cut feat, to be honest it still isn’t but in this podcast we talk about ways to carve out and create some short-term measurements for your PR program to ensure that it is going in the right direction. Support the show www.thesilvertelegram.com

Have you ever wanted to get inside the brain of your favorite reporter? Well, we did! This candid interview with Techcrunch’s, Anthony Ha, takes you inside how a story is developed and created at one of the most coveted tech publications in the industry. Learn what makes a good pitch, an even better story, what reporters hate and the secret way to Anthony’s heart! If you’ve ever wanted to be featu...

In today’s podcast I wanted to focus on industry and thought leadership because it has become a greater demand than before. In my earlier interview week with Dan Garraway of Wirewax, I also talked about the importance of digital media and the role it will play in diversifying content for brands now and forever more. Thought leadership programs are becoming more common in PR programs because the tr...

You’ve always wanted to create videos for your brand, but it’s a big production to undertake. Brands are looking for news ways to engage with their customers to stay relevant during this unprecedented Pandemic.  Tune in to our first expert interview with Dan Garraway, the co-founder of WIREWAX, an award-winning interactive video platform as he walks you through the WHY’s of creating video content...

Coronavirus has affected everything from networking to the way we work on a daily basis. While it is clearly a public health issue, since it relates to how we manage our daily lives it is bleeding into the way we work every day leading to a shutdown of offices and leaving remote workers to their own devices. This is not the first time that the news has been dominated by a cultural change or health...

You've thought about doing a press release, but now you're ready to take the plunge. Or are you? Listen to this podcast to know what you need to know about crafting and publishing your next press release. Check on our official show page for resources that you need to make this podcast an action item for you or your team! Support the show www.thesilvertelegram.com

One of the most exciting things anyone gets to work on is the launch of a new product. This podcast helps you launch your next podcast in 5 simple steps. Plus we give you worksheets and the resources that you need to get it done just like the pro's. Support the show www.thesilvertelegram.com

Having a PR program is great, but what's a good PR program without the right strategy? Make sure you have your bearings in place before you begin executing a communications program. What are the key things you should consider before getting started and while crafting your strategic goals? In this podcast, Ronjini Joshua will walk through the basics of PR strategy to help you figure that out....

What is a public relations program without the ever famous Press Kit? We always get asked, "what exactly goes in a press kit and how do I use it?" Well, wonder no more. In this episode, you'll learn exactly what goes in a press kit, why you may want it there, where to host it and some resources and templates to help you get started in building your press kit. Whether it's your...