The PR Playbook Podcast

Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment.  Tune in to gain insights that will empower you to navigate the complexities of modern media with confidence....

In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing , Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delves into the intricate world of content creation a...

Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: " Cooler Keg - From an Idea to a Successful Crowdfunding Launch. Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas. visit their website: https://www.thecoolerkeg.com/ Dive into the groundbreaking journey of innovation...

We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more...  That's where ZenBuds by NeurGear come into the spotlight.  A wearable device that activates your vagus nerve to help provide stress relief and improved wellness.  Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights about ZenBuds, and what he discovered dur...

Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024 .  What's going be the hot trends in the new year?  How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer?  Not sure? Needing help? Then tune in and listen up... Your host, Ronjini Joshua , interview...

Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd   Unlock the Evolution of PR: Beyond Coverage Metrics PR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities suc...

Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter .  Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word. Our host, Ronjini Joshua, dives into the w...

Welcome to another episode of the PR Playbook Podcast hosted by Ronjini Joshua with The Silver Telegram .  Today we are featuring an episode from our PR Essentials Summit - Media Relations 101 with our guest PR expert, Jasmine Stanley.  Master the Art of Media Relations: Navigate the complexities of press releases with our comprehensive guide. Say goodbye to ineffective communication and hello to...

Welcome to another episode of The PR Playbook Podcast.  Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronjini Joshua with The Silver Telegram . As a high-level strategic framework, public relations can help streamline your brand visibility, messaging and communications to key stakeholders. In this episode, learn: - To develop strategic content planning for small...

Welcome to Episode 152... the next webinar series from our annual PR Essentials Summit.  We are joined with SEO Expert, Grady Moore and hosted by Ronjini Joshua with The Silver Telegram.  We explore the multifaceted world of Search Engine Optimization ( SEO ). The episode covers a range of topics including the importance of SEO in digital marketing, strategies for optimizing website content, and t...

Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram.   Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Social .    The PR Playbook Podcast is your essential guide to mastering social media in 2024. Join us as we explore the latest trends, share top tips, and uncover the secrets to making your digital presence sh...

In recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulies from Trust Relations Agency . Discover more about their innovative approach at Trust Relations Agency . Public Relations (PR) is not just a component...

Welcome back to another engaging episode of The PR Playbook Podcast, where we demystify the world of social media and offer practical advice for businesses looking to make their mark online. In today's episode, we're thrilled to have Karlyn Ankrom , the visionary founder of Oh Snap! Social , join us. This is part II of our conversation from the previous PR Playbook Podcast Episode # 142...

Podcasts are a hot commodity and one you should explore pitching when you are in the world of getting brand visibility. So, in this blog I’ve pulled together a hot list of podcasts for the growing world of eCommerce which is bustling at the moment. Some tips to remember when pitching Podcasts:  Create a podcast profile/bio Offer 2-3 interesting topics that are targeted towards the podcast audience...

It's getting closer to the end of the year and businesses are starting to develop their marketing budget for 2024. Has your business started planning? Right now, is really the time to do that. I encourage you if you haven't started; to start thinking about strategy that ends out the year and starts the new year because this is a great way to position your business for the new year.  Some...

Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success! Dive deep into the heart of CES 2024 with our expert-guided podcast, designed to elevate your Las Vegas adventure to new heights. Ronjini Joshua ( Owner & PR Expert - The Silver Telegram ) has gathered a treasure trove of insider tips, tricks, and strategies straight from industry insiders...

Hello and Welcome To episode 145. Today, I'm going to cover a Hot List where we're talking about all the consumer tech reporters - at least the top 10.  CES 2024 is coming up in January, and I know everyone's getting ready for the event in Las Vegas. CES is the largest consumer technology expo every year. Be sure to check out of our Blog Post - The Tech Hotlist For Startups (LINK HE...

If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea?  Can you save money, or will it cost your business more in the long run? Confused? Not sure what to do?  Listen up to this episode of The PR Playbook Podcast featuring Joe Zappa with Sharp Pen Media .  You'll learn the steps needed to have a...

In the dynamic world of events and tradeshows, PR and Marketing stand as the twin pillars of success. Do you know how to make sure your next tradeshow or expo is a hit with your customers and visitors? Are you prepared to showcase your business? Listen up to today's podcast to learn the key steps you can take right now to be better prepared for your next expo or tradeshow.  Ronjini has led se...

Social Media Decoded - Is social media intimidating? Are you confused about how to create content? Would you like to have your business excel on social media? Join us for another episode of The PR Playbook Podcast.  Today we are interviewing Karlyn Ankrom who is the founder of Oh Snap! Social .      Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestar...

In today's digital age, podcasts have become a compelling medium for storytelling, networking, and brand building. But how does one make the jump from listener to sought-after guest? Dive in with us as we unveil the secrets on how to become a podcast guest. Ronjini provides her top-secret tips used by the experts to secure a spot as a guest on your favorite podcast.  Get your pen and paper re...

Can you believe it - the holiday season is fast approaching.  Are you ready for the holidays?  Is your company trying to figure out how to setup and secure gift guides for the media? Figuring out your business's holiday deals and bundles? What are you pitching to the media?  Are you totally confused, and not sure where to start?  Check out this episode of The PR Playbook Podcast to help you g...

Case study is a great piece of marketing collateral that can work for your brand in many ways. Not only is it a great way to showcase your successful skills, but it is a good way to generate positive content for PR purposes including press releases, blogs, proactive pitching angles and more.  We always recommend that you get early buy-in from customers at the contract stage of the process so that...

PR Essentials Summit - Beyond Media Coverage featuring April White who is a 3x Award-Winning PR Agency Founder ( Trust Relations ).    In this episode we feature an episode from our PR Essential Summit.  Learn the tips and tricks used by the top PR pros.  Going beyond media coverage is critical for a successful PR campaign.  Do you know what it takes? Listen up to this episode and be ready to take...

As a B2B leader, you need your business to stand out so that you can connect with more prospects – even if you have a small team and limited resources. That's where Matt Bell with MessageUp provides leadership with content strategy. Content marketing has become mission critical for B2B companies to connect with prospects in today's digital world.  In this episode, we interview Matt Bell...