The PR Playbook Podcast

What is PR is a time old question since it encompasses so much of the communications mix. There should really be no “typical” answer, since every brand’s goals are different. The real answer is that the practice of public relations is constantly changing and deals with anything that addresses communications from your brand or organization internally or externally. But based on the key practice are...

The world is opening back up for in-person events, with many events having hybrid options for those that are still not comfortable with going full frontal with their customers, clients or partners. Hey, this is all understandable so here’s a quick guide on navigating events as we dive into a New Year. And an awesome bonus tip when reaching out to the media. Are you ready for CES 2022 in Las Vegas...

In this episode we get a chance to catch up with Hospitality PR industry veteran Noreen Heron. She walks us through what’s it’s like to be in the hospitality industry during the pandemic and being based in Chicago, effects of social conflict that included #blacklivesmatter across all industries. She talks about their agency ups and downs during this tumultuous time as well as how retail, hospitali...

 If you’ve been wondering about the glamorous life in PR, wonder no further than this quick episode. Public relations may not be what you think, or it may be exactly what you’re anticipating. It can definitely be a rewarding career but here are a few things you should know before you get into PR, five things and I even throw in a bonus tip... If you have other questions we don’t answer in this pod...

In this episode we are speaking with April Margulies, President & Founder of Trust Relations. Public Relations is not a quick fix to your company. In this interview with April Margulies we discuss what you need to know before you get into an arrangement with a PR person or agency. What you are doing with DIY PR may not net out what you want. If you think you’re ready to get PR help, then this...

In this episode we speak with Melinda Jackson of MJPR, with a background in entertainment PR, we talk about the differences between public relations for businesses and publicity as well as how to leverage unique angles to position yourself or your brand like a Rockstar by leveraging storytelling. She has some great tips at the end, so tune in and hang on. If you have other questions we don’t answe...

 In this episode we are speaking with Alexander Ferguson, the founder and CEO of TeraLeap, a powerful video testimonial service that helps companies achieve significantly shorter sales cycles through customer success stories. These stories build instant trust with prospects because few things can sell a service better than a person who’s already been transformed by it. We’ll talk about the importa...

In this episode we speak with Brandy Whalen, co-founder of Kitcaster, and we talk about how podcasting, positioning and PR go hand in hand. A perfect recap to our podcasting series, we discuss the work that goes into producing it, and why being a guest on other podcasts is an effective marketing and positioning tool. Hire Kitcaster to manage your podcast appearances. Get on-demand podcast placemen...

Finally, you’ve heard the primers in previous episodes on starting and launching your own podcast. Now that you’ve got it going, what are some things you should do to market it? In this podcast we’ll talk about best practices, answer some of your burning questions about podcast services and give you some practical tips to market your pod. Enjoy. Check out Kitcaster  If you have other questions we...

 In this episode we speak with Jeff Hahn, from Hahn Public, about reputation management and crisis. We talk about when the best time to plan is, what are the first actions to take in creating a plan and some examples of some mistakes that can cost you more than money. Listen to this informative episode on crisis communications and why every company should have a rapid response team in place. Conne...

Today we speak with, Mike Kozlik, an expert at Business Development and president of Advantage Resources Inc. Mike talks about business development in a holistic way and how you should approach it as a private business or startup, the elements of marketing that you need to understand and some basics on where you need to start before fleshing out something more in-depth, like...let’s say...your web...

In this episode we were honored to speak with Myoshia Boykin-Anderson a serial entrepreneur and mentor. Myoshia is proud to hold Women’s Business Enterprise (WBE), Minority Business Enterprise (MBE) and Historically Underutilized Business (HUB) certifications and sits on the Executive Board of C-STEM, an organization whose mission is to inspire the next generation of innovators and thought leaders...

 So you want to start a podcast, it is a daunting task and I know I’ve started two in the last two years. This is the second in a series of 3 episodes about podcasts. In this episode we address some of the nuances of the actual content and what to think of in advance.  Join me in this short pod so that you can get off on the right foot. If you have other questions we didn’t answer in this pod, fee...

So you want to start a podcast? It's a daunting task. I know first hand what it's like to start a podcast.  I’ve started two podcasts in the last two years. Before you get started you have to know that sticking to a podcast is one of the hardest things to do if you don’t have motivation. What is your motivation, what are you trying to achieve and what are your goals? Make sure you have o...

If you go back to episodes 25 and 48, you’ll see we have some conversations about thought leadership and building up yourself as an expert. Well, in this episode, I give you some clues on where you can actually submit your content and ideas to get published. In this episode we touch on the why, what and how of getting published. Plus, we offer tips on getting started  developing your own expert pr...

Can you believe it’s been more than a year since live events were cancelled due to the Covid-19 Pandemic. I myself am excited to get back to traveling and attending in-person events & expos.  Events & expos such as CES and SXSW  And, maybe this break from live events has given us a better perspective on how to interact with each other as we go back. This quick pod goes through Event PR bes...

With B2B and technology PR, industry analysts can be your best friends when you are selling to big enterprise customers. Understanding what to expect when jumping into an analyst relations program can make or break your business development goals when selling in the enterprise, tune in to hear what to expect and how to get started in analyst relations. Remember to subscribe to be notified of our n...

There are many facets to the world of public relations and while it seems like PR should be streamlined for every industry, there are nuances to each one of them. In this podcast we talk to Nicole Dunn, Founder and CEO of Dunn Pellier Media, a PR agency focused on serving the wellness community. Nicole walks us through the nuances of health and wellness PR and how to navigate the industry. Connect...

We all know the famous Benjamin Franklin quote “By failing to prepare, you are preparing to fail.” If you are planning to achieve any level of success you must know that the haters come along right with it. It is prudent to have a crisis communications plan as part of your corporate messaging. Now if you aren’t prepared to have a full plan which can be a pretty long document, you can at least have...

We’ve noticed there are many common questions when understanding what to expect when it comes to PR work, PR outcomes and PR measurement. In this podcast we dive into some frequently asked questions about PR, what to expect from an agency and other odds and ends of the public relations world. Remember to subscribe to be notified of our next podcast release.   Support the show www.thesilvertelegram...

Digital marketing is a perfect partner to public relations and social media campaigns. In fact Marketing and PR have worked together for a long time to provide the best level of ROI. In this interview we speak to our beloved partners Will Russell Marketing to discuss the best ways to maximize your marketing budget when launching a new product and other ways that digital marketing can give you impo...

You’re ready to finally find and work with a PR agency and you want to select the right one. Choosing PR is like dating, like any service provider you need to identify the right work ethic, expertise and style that matches with yours. This pod will give you some insights on what to look for and what to expect when hiring a PR agency. Visit our website to schedule a call today:   The Silver Telegra...

Social media feels like a headache sometimes, but it doesn’t have to be. In today’s digital age you can leverage social media as an amazing way to gain customers, increase brand awareness and business development. With more platforms emerging social media content it gets confusing. In this conversation with the head of marketing for Planable, Miruna Dragomir tells us everything we can do to create...

You’re ready to finally find and work with a PR agency, or at least you think you are. Honestly there are some key things that you should have in place before even considering a PR agency as a partner. We’ll talk about what to look for in an agency soon, but first, let’s dive into what things you need to check off your to-do list before you’re ready to start a PR program? Schedule a strategy call...

There are so many areas of public relations and you may not realize it, but you want a specialist in your field for the most part. Not all PR is created equal so finding an expert in your area is a good way to make sure you’re getting what you need. In this discussion we’ll speak with Anthony Hayes, president and founder of The Hayes Initiative , a boutique, certified LGBTQ-owned and operated publ...