The Orchestration Podcast

Is your marketing executing like a well-tuned orchestra or a chaotic jam band? In this episode  of The Orchestration Podcast from Iridio℠ by RRD , Senior Vice President of Digital Media Sales Carolyn Altomare discusses why the traditional "relay race" of strategy, media, and creative is failing to keep up with the speed of consumer attention. She explores how breaking down legacy silos a...

In an era of constant technological upheaval, distinguishing a world-changing innovation from a "shiny new syndrome" is a critical business skill. In this episode of The Orchestration Podcast from ⁠Iridio℠ by RRD⁠ , Chief Product Officer Paul Mandeville discusses how marketing leaders can move their businesses forward by balancing market noise with authentic client feedback. From the rap...

When marketing technology stacks become overly complex and bloated with unnecessary tools and capabilities, many CMOs are left struggling with vendor complexity and diminishing returns. The answer isn’t to chase the next monolithic, do-it-all system. It's time to stop being promised the moon by vendors and start building a solution that can grow and shrink as your business demands. In this epi...

In a marketing landscape with so much data that is available, how do we go from seeing – and being overwhelmed by – the information to truly understanding and driving insight? In this episode of The Orchestration Podcast from Iridio℠ by RRD , Kevin Bell tackles this question head on. Kevin is the Vice President of Data and Analytics Strategy at Iridio by RRD and he discusses how to build a data st...

Ever feel like you're drowning in data but still can't find the answers you need? In a world overflowing with information, the real challenge isn't collecting more data, it's using it effectively. In this episode of The Orchestration Podcast from Iridio℠ by RRD , data experts Kevin Bell, Vice President of Data and Analytics Strategy , and Tanner Trimble, Senior Principal Data Infra...

Is the tension between creative and media holding your marketing back? In today’s fast-paced world, fostering collaboration between these two essential forces is more critical than ever. In this episode of The Orchestration Podcast from Iridio℠ by RRD , Panos Anadiotis, Vice President of Integrated Strategy and Solutions , and David Gacsko, Vice President and Executive Creative Director , explore...

Is the role of the CMO evolving faster than you can say “data-driven marketing”? The demands on today’s marketing leaders are greater than ever, with rapid change shaping every decision they make. This episode of The Orchestration Podcast from Iridio℠ by RRD features a conversation with Andy Johnson, Iridio’s Senior Vice President, Principal . He shares practical insights into how modern marketers...