The Meredith Paige Podcast

A chance conversation with a fellow travelling business owner showed me how it was possible to get massive conversions to new clients from ONE Instagram shout out, to an audience of just over 300 people. So how is a small start up getting massive numbers like this straight off the bat? Walk this way (and a heads up, it's something you can start replicating yourself, right now, regardless of yo...

How many of you have sat down to finally get some social media content sorted and then just sat there, stared at the screen and gone: "The hell am I gonna say?" In this episode, I'm sharing my go-to formula for getting unstuck with social media content, as well as batching a month in advance. I'm also going to give you my top 10 talking points to get those creative juices flowing...

In today's world, the internet has become the go-to platform for businesses to market their products and services. However, what if you had to promote your business without the help of the internet? In this podcast episode, I explore old-school marketing strategies that can still be effective in today's digital age. I’ll discuss various marketing tactics such as print advertisements, billboards, d...

In this episode of the podcast, we'll be discussing how to create a marketing plan while keeping work-life balance in mind. A good marketing plan should always 3 components in order to be successful and I’ll share practical tips and insights on how to prioritize your time and energy so that you can effectively market your business without burning the candle at both ends. We'll cover topics such as...

There is nothing like life getting busy to throw all the best intentions to the wayside. We are almost at the time of year when the wheels come off the New Year Resolutions we set only weeks before. Why? Because although we might have all the best intentions and made some excellent plans, if we don’t have the right tools to support us, it ain’t gonna happen. To help you combat this when it comes t...

If you are new around here, you might not know that I’m passionate about marketing your business in a way that is sustainable. So, if one of your New Year’s Resolutions is to get more consistent with your marketing, take a moment to tune into my latest podcast episode before you begin. I firmly believe that, with these tips, you’ll be able to create a system that both works and will see you cranki...

Thank you for lending me your ears for what has been my fourth podcast season! In this season recap, I’m going to chat about what my newest project is, what working with me in 2023 will look like and how it will be a very different backdrop from what you are all used to! I’m also diving into how I’ve been manifesting this particular season of my life since my early 20s - it’s amazing how all the p...

Starting out in marketing can feel a little like hitting a brick wall when we are tasked with talking about our business. So rather than only focusing on the monetary benefits marketing brings, I want to highlight the hidden benefits of consistent marketing that you may not have considered. Consistent marketing isn’t just about being consistent - it’s also about becoming better at telling your sto...

Are you ready to outsource within your business and wondering where to start? In this episode, I’m speaking with my very own virtual assistant, Meredith Nowlan and we cover everything you need to know before beginning your own search. Starting with where to look, what your expectations are (and if they’re realistic), and how having systems and procedures can really set you up for success when addi...

Often we only think about marketing our business when times are lean and the pipeline is dry. But what if I told you that consistent marketing of your business could ensure your sales pipeline is always at a simmer? That you could iron out the peaks and troughs of your sales and enjoy a constant flow of business? If you are sick of the boom-and-bust feeling within your business, consistent marketi...

Most marketing advice comes with the instruction to be your most authentic self and to put yourself ‘out there’. And as with anything in life, once you put yourself out there, you open yourself (and your business) to the opinions of others. Sadly, with the rise of social media, more and more people are comfortable expressing themselves in a less-than-desirable fashion! As a business owner, it can...

If you're struggling to create content for your marketing channels because you feel like it's all already been said and done, then this episode is perfect for you. Here, we'll cover: How reviewing your own social media space can show you the difference between what YOU'RE seeing, as opposed to YOUR audience Why connecting back with your big why, as well as your ideal customer, are the critical fir...

Have you ever been involved in your local area’s business awards? It’s an amazing opportunity to open your business to potential customers, collaborators and generally increase public awareness around your brand. And marketing benefits aside, there is the added benefit of the application process being a regular reflection on the day-to-day running and achievements of your business. In this podcast...

Getting a website organised for your small business can seem like a mammoth task! Choosing the right provider in a highly unregulated industry is challenging at the best of times - throw in considerations about how your website can best serve your business and how each designer has different zones of genius and platform preferences - it’s never been more important that you have a basic understandi...

In this episode, I’m chatting with Megan Lewis of the Resolution Network. She’s a workplace mediator, training and coaching consultant who shares her story of powerful local connections. We cover how important these in-person relationships are in business, whether you’ve been at it for years or you’re just starting out. We discuss how finding that peer support group in regional business can make a...

We're back for another season and the first thing I wanted to break down was how businesses seem to be everywhere at once on social platforms. How are they doing it? And where are they finding the time?  Well, it's not (in most cases) because they're glued to their screens or have an army of assistants in the background. There are three key actions that cause this effect - batching content, s...

Well, guys - we’ve collectively made it through another season! In today’s season recap, I’m going to share my biggest take-aways over the past 15 episodes. How my money mindset has been challenged, how once again my marketing systems have given me a soft place to land when things got tough and how staying the course during the uphill and hairy moments has made coming out the other side very worth...

In this episode, we're taking it from the top and chatting about Lead Magnets. Now, you might have heard me talking about these in the context of turning your website into a marketing pipeline or automating large parts of your marketing so you can be hands off and it can still be working for you.  Lead Magnets are a critical piece of that puzzle. They're little packets of information that cre...

Do you feel like you fumble your way through your marketing because you just don't know what to say? You can see that customer in front of you, you know what they're experiencing and you know how you can help. But how do you package all that up into words and messaging that will get their attention? I'm diving into three things that I want you to stop doing now (if you are doing them), because the...

Are you marketing your butt off right now and feel like no-one is paying attention? If it helps you feel any better, you're not alone. I'm hearing this from clients and business buddies alike; they feel like they're putting their marketing messaging out there and it's kinda falling on deaf ears. So what’s going on? I have my own take on the inner workings of the marketplace and the minds of our id...

Impostor Syndrome. Do you experience it? I discovered recently that a lot of people who are in businesses that are older, bigger and more established than mine - even Jordan Peterson! - all still experience Impostor Syndrome.  Which made me think: what if we we've got Imposter Syndrome all wrong? What if this little pessimistic voice we all seem to carry around inside of our heads is actually...

Do you have a website that's over twelve months old and you're starting to get the niggling feeling that you have outgrown it and it needs a bit of a refresh? Website refreshes are one of my most popular services and now I'm going through my own.  I’ve got to tell you…I understand now how much it feels like it sucks. No sooner than you feel like you’d cleared the initial website hurdle, you f...

When it comes to marketing our regional and rural small business, quite often we focus on the visual aspects of a website and as a result, we don't pay as much attention as we should to the language and wording. This aspect carries so much weight in what it is that we communicate and the success of how it lands with our clients. I love diving into the language of marketing and how we can use words...

In this episode, we're back with Tori Kopke, my very first business coach, to talk about the idea of reverse engineering goals. Now, that might sound super woo-woo and a bit far fetched for you if you haven't come across this term before. But, I can almost guarantee that once you realise how this works and how it can play-out in your business, you're going to be kicking yourself that you weren't i...

I think we can all agree that things are more than a little bit different when it comes to small business in the regional and rural space versus the big smoke. This is true of a lot of facets of our business, but none more so than how we handle our marketing. A lot of the time we get stuck trying to apply a big city social media strategy to our regional or rural business, only to find it just does...