The Liquid Lunch Project

Your Sales Team Might Be the Reason You're Not Growing. What if your business doesn't need more leads, better sales scripts, or another expensive sales training program? What if you've simply got the wrong people in the right seats? This week on The Liquid Lunch Project, Matt Meehan sits down with Josh Long, author of Bottleneck Breakthrough and creator of Sales Team MRI, to talk about why sales t...

Nearly a million in sales. Cash flow on life support. Should you really be borrowing more? Sales look great. Cash is tight. And somehow, the plan is to borrow more money. Welcome to Reddit on the Rocks, where Matthew R. Meehan and Luigi Rosabianca take real small business questions off Reddit and put the numbers (and the logic) under a microscope. Anonymous advice is free. Cleaning up after it? Th...

What does it take to build a business worth buying, survive losing half your revenue, and then willingly get punched in the face? Brian McNally has some answers. Brian bootstrapped a healthcare staffing company, built it with an exit strategy in mind, and eventually sold it. Along the way, COVID wiped out 50% of the business in just six weeks. And because apparently entrepreneurship wasn't challen...

If your business falls apart when you disappear for 60 days, did you build a company? Or just a very expensive job? Allison Maslan, founder and CEO of Pinnacle Global Network and author of Scale or Fail, joins Matt and Lou to break down what it really takes to scale a business without burning out the owner. Her Scale It Method focuses on five big pieces: strategic vision, cash flow, team, leadersh...

Your biggest business problem might not be your plan. It might be the part of your brain trying to keep you safe. You know what needs to get done. Make the call. Check the numbers. Delegate the work. Take the risk. So why don't you do it? Stephen Baker joins Matt and Luigi to talk about the subconscious habits that can quietly run the show for entrepreneurs. Stephen is a former lawyer, professiona...

What if healthcare made more money when you got better…not when you kept coming back? That's the idea behind value-based care, and Jon Read thinks behavioral health is overdue for it. Jon is the co-founder of Confidant Health, a technology-enabled behavioral health company that uses data, telehealth, and automation to help people get better care without burying providers in paperwork. Luigi flies...

What if retirement income didn't depend on the market going up? Most people are told the same thing: buy stocks, hold them, hope they rise, and try not to panic when the market drops. Robby Hogle has a different plan. Robby, founder of Vitality Trading and a former Goldman Sachs Vice President, joins Matt and Luigi to break down his Double Dipping Dividend Strategy, a method built around dividend-...

Is red light therapy a wellness trend? Or a real business opportunity? Cash-pay wellness is growing fast, and business owners are looking for services customers actually want without adding a pile of staff, training, or overhead. In this episode of The Liquid Lunch Project , Matt and Luigi sit down with Dr. Carl Rothschild and Dock Walls to talk about the Trifecta Pro 450 Red Light Table and, more...

Business is moving faster than ever. AI is accelerating decisions, markets are shifting in real time, and leaders are being asked to adapt constantly. But moving faster isn't always the answer. In this episode of Built to Scale , Matthew R. Meehan sits down with Aileda Bailey, founder of Ask Aileda , to talk about what it really takes to lead through rapid change without getting trapped in urgency...

What happens when you add AI to a business with bad systems? You don't magically get a better business. You may just break things faster. Jeff MacPherson, CEO of Cloud37, joins Matt Meehan and Luigi Rosabianca to talk about what AI can actually do for small businesses—and where founders keep getting it wrong. Jeff has spent years building tech, including an early Instagram automation platform that...

Would you buy a business that loses its clients the minute the owner walks out the door? Muriel Touati reviewed more than 100 businesses while hunting for an acquisition. A lot of them looked good from across the room. Up close? Different story. Founder dependency. Weak recurring revenue. Too much money tied to one client. No real digital marketing system. And, in one case, a $3.7 million deal wit...

Positive thinking might be the reason you're still stuck. Pressure doesn't vanish when you become a better leader. The stakes just get bigger. Performance coach and sports psychology expert Joshua Lifrak joins Matt and Luigi to explain how leaders can stay focused, reset after a bad result, and build confidence that is backed by real work, not wishful thinking and a motivational coffee mug. Joshua...

Think owning a bar is just pouring drinks and counting cash? Think again. Bar owner and coach Chris Schneider breaks down what really makes a bar work…and why a packed room can still leave you broke on Monday. Chris joins Matthew R. Meehan and Luigi Rosabianca to talk pricing, staff, food, location, profit, and the small costs that can quietly wipe out your margin. He also explains why gut instinc...

Most sales problems start when the seller won't stop talking. Mark Roberge (HubSpot's founding CRO, Harvard Business School lecturer, and co-founder of Stage 2 Capital) joins Matt and Luigi to challenge the loudest myths in sales and startup growth. His take is simple: great selling is not about pressure, slick pitches, or talking someone into a bad deal.    It's about asking better questions, fin...

Can blockchain do more than make rich people argue on the internet? In this episode of The Liquid Lunch Project , Matt and Luigi sit down with Erai Beckmann , founder of Peace Through Trade, to talk about a much bigger use case for blockchain, AI, and cryptocurrency: global trade that creates trust, financial access, and maybe even less fighting between humans. Wild concept, apparently. Erai break...

Your business can be busy and still be stuck. Revenue may be coming in. The team may be working hard. The founder may be carrying the whole thing on their back. But if margins are getting tighter, communication is breaking down, decisions are bottlenecked, and nobody really owns revenue… that business is not scaling. It's surviving. In this episode of Built to Scale, Matt sits down with Autumn McF...

That " great deal " on equipment financing might be eating your lunch. In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Rob Misheloff of Smarter Finance USA to talk about the stuff most lenders do not explain clearly: equipment financing, lease terms, credit scores, hidden fees, auction purchases, and why small business owners need to read the fine print before signing any...

In this episode of The Liquid Lunch Project , Matt and Luigi sit down with securities lawyer David P. Meyer to talk about the ugly side of investing: broker misconduct, crypto scams, hidden fees, fake online "experts," and the very real ways smart people lose serious money. David also shares how he built a national securities litigation practice after taking on Prudential Securities in his twentie...

Revenue looks great on a scoreboard. But if your cash flow is a mess, your margins are thin, and your financials only get attention during tax season… that growth might be hiding a much bigger problem. In this episode of Built to Scale, Matt sits down with Larry Rice, CPA, CEPA, and founder of RVG & Company, to talk about the financial blind spots that quietly keep business owners stuck, stressed,...

Big idea. No safety net. Shaky money. Brutal odds. A giant competitor. And founders who were not just risking cash…they were risking their necks. Literally In this special 250th anniversary episode of The Liquid Lunch Project, Matthew R. Meehan and Luigi Rosabianca look at America's founding like a business launch. The Declaration of Independence becomes the mission statement. Washington becomes t...

Your health plan might be robbing you blind. The fun part? You may be paying someone to let it happen. Healthcare benefits are one of the biggest expenses for small business owners, and most employers are stuck playing a game where the rules are hidden, the prices move, and somehow the bill always gets worse. In this episode of The Liquid Lunch Project , hosts Matthew R. Meehan and Luigi Rosabianc...

Selling your company can look like "the big win." The check clears. The headlines sound nice. Maybe someone even posts a tasteful LinkedIn announcement with way too many gratitude emojis. Then comes the hard part: contracts, systems, data, cyber risk, SOPs, people, processes, and the tiny little question that can wreck a deal: Can this business actually run without you? In this episode of The Liqu...

In this episode of The Liquid Lunch Project , Matthew R. Meehan and Luigi Rosabianca sit down with Ron Saharyan, co-founder and managing partner of Profit First Professionals, to talk about the money problem most business owners pretend is "normal." Ron breaks down why profit is not greed, why cash flow needs a real system, and why your customers, team, family, and mission all need your business t...

In this World Cup-themed episode of The Liquid Lunch Project , Matt and Luigi break down what every business owner can learn from sports fans: people don't stay loyal because you asked nicely. They stay because they feel something. Customers buy. Fans come back, talk about you, forgive the occasional screw-up, and send people your way without needing a bribe. That kind of loyalty does not happen b...

Think franchises are all burgers, fries, and regret? Rich Potter says you're looking in the wrong aisle. In this episode of The Liquid Lunch Project , Matt and Luigi sit down with Rich Potter, founder of Franchise Heroes, to talk about what franchising really looks like in 2026. Not the shiny brochure version. The real version. Rich breaks down how franchise ownership works, what it costs, how peo...