The Intersection

Summary In this episode of The Intersection , Megan Kacvinsky and Steve Coffey reflect on their biggest takeaways from AIA Conference on Architecture & Design 2026. They discuss increased optimism across the industry, evolving architect priorities, booth strategies that stood out, and how manufacturers can better engage architects before, during, and after trade shows. Key Insights AIA 2026 sa...

“Architects are showing up with projects. But what are your reps wanting to talk about? Their products and their product features.” – Steve Coffey Summary In this episode of The Intersection, Megan Kacvinsky and Steve Coffey share their live reactions from the AIA Conference on Architecture in San Diego. Reflecting on the first day of the show, they discuss the strong attendance, high-quality arch...

Summary Megan Kacvinsky and Deneen Harper sit down with Jake Erickson (VP of Sales & Marketing, Kwik-Wall) and Mike Keller (VP of Business Development, Kalwall) to break down what makes a dealer summit genuinely move the needle. From factory access and awards design to follow-up cadences and betting-on-yourself energy, this is a masterclass in turning a meeting into a momentum-builder. Key Ins...

Summary Megan Kacvinsky, Steve Coffey, and Deneen Harper reveal the four organizational decisions that determine whether a website redesign succeeds or stalls: sample fulfillment, CEU scaling, distributor locator strategy, and customer service transformation. These aren't design problems—they're operational ones that catch most manufacturers off guard. Key Insights A website redesign will increase...

Summary Megan Kacvinsky, Steve Coffey, and Deneen Harper dig into why so many building materials brands look and sound identical—and why that sameness is costing them market share. The conversation covers how to build messaging that resonates across audiences, who needs to be in the room when crafting it, and how to actually get a sales team to deliver it consistently. Key Insights Most building m...

Summary Hosts Megan Kacvinsky, Steve Coffey, and Deneen Harper explore why building materials manufacturers invest heavily in ERP and CRM systems—only to find their teams still relying on spreadsheets. They unpack the root causes, the role of clean data, and how AI is reshaping what's possible when the technology foundation is right. Key Insights A significant gap exists between what companies spe...