The Influencer Marketing Podcast

Join us for an insightful episode with Daniel, a Meta advertising expert, who shares his extensive knowledge and unique approach to creating effective ad content. He reveals the best setups for impactful content on the platform and offers essential tips for mastering Meta ads. Tune in for practical insights from an experienced professional who has tested and refined strategies that truly work.

In this cutout, Sabrina explores influencer marketing for small local businesses such as restaurants and hotels. She offers insights on initiating influencer collaborations, finding and connecting with the right influencers, and establishing impactful partnerships. Tune in to discover practical tips for leveraging influencer marketing to enhance your local business.

In this cutout, Katie Stoller, a seasoned influencer marketing expert, shares how effective storytelling maintains brand relevance. Dive into her experiences with major brands and explore current and future trends in the industry. Tune in for key insights from a top professional in influencer marketing.

In this cutout, listen to Anouk discuss the essentials of creating co-collections with influencers. Learn dos and don’ts, common pitfalls, and the benefits of these collaborations. Packed with practical advice, this highlight is perfect for brands looking to leverage influencer partnerships effectively. Tune in for actionable insights.

In this cutout, join Josh as he explores how Asian markets are reshaping influencer marketing. Discover the future trends and what Western brands can learn from the East, from live shopping innovations to new consumer engagement strategies. Gain insights into global digital marketing shifts in this brief highlight.

In this cutout edition episode, join Taryn—an influencer and entrepreneur—as she shares her best practices for engaging with creators, evaluating them effectively, and her take on live shopping. Discover her insights on the future of influencer marketing and the emerging trends poised to transform the industry.

Join us in this enlightening episode as Andreea dives into the three main attribution models for influencer marketing. She’ll provide a detailed walkthrough, complete with screen sharing, to explain how each model functions and determine which one best suits different marketing needs. Tune in to gain a deeper understanding of how to effectively track and measure the impact of your influencer campa...

Join us as Dominik, with extensive experience from top direct-to-consumer brands, dives into the pitfalls of using discount codes with influencers. In this episode, he explores alternative promotional tactics that don’t rely on codes and shares effective strategies for collaborating with influencers without them. Tune in to discover a wealth of insights on enhancing your influencer partnerships.

Join Maura, a seasoned influencer marketing expert, as she reveals her strategies for sourcing the right influencers to elevate your campaigns. In this episode, Maura offers practical tips to enhance influencer performance and details the key factors to consider when evaluating potential influencer profiles. Tune in to uncover a wealth of insights and take your influencer collaborations to the nex...

Join Andreea, an influencer marketing expert, as she explains how to prove the value of your influencer program beyond just sales. Learn about three attribution models for tracking ROI, effective content distribution strategies, and tips for maximizing your budget. Tune in for insights on balancing awareness and conversion in your campaigns.

Join us in this episode as Kendall dives into the world of experiential marketing. She explains what it is, provides examples, and shares insights on how to execute it effectively. Discover common pitfalls to avoid and learn what to realistically expect from your experiential marketing efforts.

In this cut-out edition episode we delve into the transition from sales-driven strategies to branding-focused ones, highlighting the importance of forging an emotional connection with audiences.

In this cut-out edition episode, join experts Hope and Collin as they explore Snapchat's unique landscape for marketers. Discover why Snap's design promotes genuine engagement and how it stands as a cost-effective, underutilized channel with substantial potential. Learn the basics of partnering with Snap creators and why Snapchat could revolutionize your marketing efforts. Tune in for esse...

In this cut-out edition episode, join Fedja as he explores the evolution of virtual influencers and AI's impact on influencer marketing. Discover how brands can collaborate with virtual personas, the challenges with user-generated content, and the potential shift towards AI dominance in the industry. Tune in for strategic insights on leveraging AI influencers effectively.

In this cut-out edition episode, Andreea Moise dives into the practicality of using a pricing table—a handy spreadsheet that assists brands in determining the right payment for influencers. This invaluable tool not only helps in maintaining budget but also empowers teams to make autonomous decisions using the table as a guideline.

Join us as Jacques, a seasoned influencer marketing professional with extensive experience in the French market, shares his insights on this episode. He discusses the key considerations for brands looking to enter the French market, emphasizing the importance of understanding cultural differences to avoid common mistakes. Jacques also explores the unique potential and opportunities within the Fren...

Join us in this episode as Nycole explains how to use an omnichannel strategy with influencers. She'll cover what an omnichannel approach involves and how to set it up effectively. Nycole will also discuss how teams within an organization can work together to improve their influencer marketing. Plus, she’ll share plenty of simple tips and tricks to boost your marketing campaigns. Tune in to le...

Tune in to this episode as we discuss the latest Instagram features with Lindsey Gamble, influencer marketing expert and creator of Lindsey Gamble's Newsletter. Lindsey delves into the significance of Instagram's new updates and provides strategic advice on how brands can effectively utilize them. Explore how to maximize your brand's impact on Instagram and gain practical tips from Lin...

Join us for an insightful episode with Katherine, who brings her expertise on running influencer campaigns for high-ticket products. Discover what to expect when marketing premium items through influencers, along with smart tips and tricks to maximize your campaign's impact. Katherine will also share examples of successful campaigns, providing you with real-world insights into how best to leve...

Join us in this episode as our guest, Lauren, dives into the strategic world of influencer marketing for startups on a shoestring budget. Discover practical tactics for engaging with influencers, including how to craft direct messages that get responses. Lauren shares a range of effective strategies to help startups make the most of their influencer collaborations, regardless of budget constraints...

Join us for an insightful conversation with Johanna, a talent manager who skillfully navigates the world of influencer marketing. In this episode, Johanna breaks down her process for evaluating influencers before adding them to her roster and discusses the right time for a creator to consider getting a manager. She also shares valuable tips on how brands can negotiate fair deals that keep creators...

Join us in this insightful episode where Daniel, an expert in Meta advertising, shares his extensive knowledge and experiences. Having run countless successful campaigns on Meta, he uses his unique approach to develop effective ad content. In our discussion, he reveals the best setups for creating impactful content that resonates on the platform. He'll also dive into essential tips and tricks...

Join us for a deep dive with Molly, an expert in leveraging influencer collaborations for sales conversions. In this episode, Molly shares her insights on identifying influencers who not only attract attention but also drive significant sales. She'll explain the key metrics to look at when determining the potential for sales conversion, discuss the return on ad spend (ROAS) you can expect in t...

Join Michaela, a successful TikTok livestreamer, as she shares her secrets to captivating live audiences. In this episode, Michaela divulges essential tips and tricks for running engaging TikTok livestreams. Learn about the optimal setups for regular in-house streaming and gain deeper insights into how the TikTok algorithm favors certain content. Whether you're looking to start your livestream...

Join Sabrina as she dives into the world of influencer marketing tailored for small local businesses like restaurants and hotels. With her extensive experience in the field, she'll guide listeners on how to kickstart their influencer marketing efforts, from finding and connecting with the right influencers on social media to setting up successful collaborations. Learn what incentives work best...