The Incremental Marketer

Retirement planning isn’t just about hitting a magic number. In this episode of The Incremental Marketer, Paul Boruta sits down with Dan Wendol, Owner of Dolphin Financial Group and host of Dolphin Financial Radio, to talk about building trust through content, using YouTube as a growth channel, and why human connection still matters in an AI-driven world. They discuss: • Why video changed the traj...

What does it really take to drive growth in today’s fragmented advertising landscape? In this episode of The Incremental Marketer, Paul Boruta sits down with Sean Evans, a revenue and partnerships leader with experience at Amazon, Microsoft, Yahoo, and beyond. Sean brings an inside look at how the ad tech and retail media ecosystems have evolved - and what brands, agencies, and SaaS companies need...

What if your marketing problem isn’t a channel problem - but a coordination problem? In this episode of The Incremental Marketer, Paul Boruta continues our educational series with a look at one of the biggest - and often most invisible - sources of marketing inefficiency: siloed decision-making. When teams, channels, platforms, and measurement systems are all optimizing toward their own KPIs, the...

In this episode of The Incremental Marketer, we sit down with Robin Zucker - Co-Founder & CMO of Renovar AI - to unpack what AI really means for marketing leaders today. This isn’t a conversation about hype or shiny tools. It’s about what’s actually changing inside organizations - and what it takes to keep up. Robin shares a candid view from working with boards, CEOs, and private equity-backed...

Most marketers think incrementality is something you measure. The best marketers know it’s how you run your business. In this episode of The Incremental Marketer, Paul Boruta breaks down why incrementality isn’t just a tactic - it’s a capital allocation system that should shape every marketing decision you make. Because the real question isn’t “what performed?” It’s: what actually drove new growth...

Most marketers are still making decisions based on data that… frankly, can’t be trusted. Every platform grades its own homework. And with more channels than ever - Amazon, Meta, Google, TikTok - it’s never been harder to understand what’s actually driving revenue. But what if you could change that? In this episode of The Incremental Marketer , I sit down with Slingwave’s Lead Engineer, Piotr Motyk...

In this episode of The Incremental Marketer, Paul Boruta kicks off a new monthly series exploring the biggest trends and shifts shaping modern marketing. Today’s topic: the Amazon advertising opportunity most marketers are still missing. Amazon has quietly become the third-largest digital ad platform in the world, yet many marketers still treat it like a retail shelf instead of a full-funnel media...

Most marketing teams don’t fail because of bad strategy. They fail because they can’t execute. In this episode of The Incremental Marketer, Paul Boruta sits down with Fractional Marketing Executive Aaron Lee to unpack the operator mindset behind clarity, communication, and cadence - and why stacking small wins is what actually drives sustainable growth. With experience scaling companies like One M...

What happens when marketing leaders stop waiting for perfect measurement and start building momentum? You get faster learning, stronger conviction, and teams that know how to move forward - even in uncertainty. In this episode of The Incremental Marketer, Paul Boruta sits down with Amanda Reierson, former CMO of Avant and current board member at Porch Group, to explore what marketing leadership lo...

What happens when marketers stop asking “what worked” and start asking “what if?” You get faster decisions, clearer answers, and a very different future for marketing measurement. In this episode of The Incremental Marketer , Tom Newman - investor, operator, and advisor to Slingwave - breaks down how AI is reshaping marketing analytics from backward-looking reports into real-time, predictive intel...

What happens when brand building collides with an explosion of AI tools? Marketers face 17,000 “solutions,” endless noise, and growing confusion about what actually drives growth. In this episode, Nick Jezarian — founder of Dime House and former media leader at Kraft Heinz, Target, and Coca-Cola — shares how modern brands can find clarity in the chaos. We get into why long-term brand building stil...

What happens when a creative director and a wellness entrepreneur team up to reinvent jam? They turn it into a performance product — and a category disruptor. Meet Michelle and Brian Platt, co-founders of JamPack’d Jams. They set out to rethink breakfast and ended up shaking up an $8 billion industry. In this episode, they share how JamPack’d went from a kitchen experiment to a fast-growing functi...

The lines between CTV, mobile, social, and gaming have officially blurred. But as platforms converge, measurement is falling apart. In this episode of The Incremental Marketer, Andrew Wohlwend (Head of Operations, Xsolla Ads) explains how marketers can find signal in the chaos—and rebuild attribution that actually works. We dig into why “mobile vs. gaming vs. CTV vs. social” is the wrong starting...

If you’ve ever wondered how to use AI without losing the human side of marketing, this conversation is for you. Greg Licciardi, VP of Sponsorships and Partner Programs at the ANA and author of The Holy Grail of Marketing , joins host Paul Boruta of Slingwave to explore how Agentic AI is reshaping marketing as we know it. They discuss how brands can reach the right person, with the right message, i...

How do you turn marketing strategy into a system that drives growth? In this episode of The Incremental Marketer, Scott Kabat (CEO & Founding Partner, 621 Consulting; ex–Flip Video, One Medical, Prezi, Clorox) explains the operator-led marketing model—how fractional CMOs and hands-on operators help companies build real marketing engines that deliver growth. We talk about why so many businesses...

Still the main seller at your company? Here’s how to step back while building a growth engine that scales. In this episode of The Incremental Marketer, I sit down with Katharine Hill Contag , Fractional Head of Growth at Klaro and seasoned marketing executive. Kat helps early-stage B2B companies nail their go-to-market strategy, build demand engines, and lay the foundation for repeatable growth. S...

How can CMOs thrive when the old playbook no longer works? The rules of marketing have changed. Flat budgets, flipped funnels, and AI disruption mean today’s CMOs are under more pressure than ever. In this episode of The Incremental Marketer, I talk with Mike Kelly - CEO & Co-Founder of Kelly Newman Advisors, and former leader at The Weather Channel, AOL, Time Warner, Unruly, and Colspace - to...

How do great founders decide what to build — and when? In this episode of The Incremental Marketer, I connect with Vineet Thanedar — Founder of Zip and Version One Labs, and a product + engineering leader behind Crunchbase, OnCue, and Mudflap — to break down how seasoned builders approach product decisions. Whether you’re building your first product, scaling a startup, or leading a cross-functiona...

What does it really take to turn a startup idea into a scalable tech company? In this episode, Jonathan Tushman—Co-Founder and CTO of PipeWave and driving force behind Hi Marley—unpacks the real-world strategies behind startup growth, AI integration, and building high-performing teams. From early product decisions and prototyping tools to navigating team dynamics and choosing the right tech stack,...

Think landing your first 50 customers proves product-market fit? Think again. In this episode of The Incremental Marketer, I sit down with Petra Griffith — investor, advisor, and ex-Netflix/Yahoo exec — to break down early-stage marketing through a VC lens. Learn why CAC lies, how AI is reshaping marketing, and what signals investors actually care about. Perfect for founders, marketers, and anyone...

What are CMOs, growth teams, and brand leaders asking us every week? In this episode of The Incremental Marketer, I connect with Saad Abu-dagen, Sales & Business Development Lead at Slingwave, to answer the top 10 questions we hear from marketers. From AI-powered media mix modeling and agile attribution to experimentation and causal measurement, I break down what matters, what’s changing, and...

How do you really know if your paid media is driving results—or just taking credit? In this episode I connect with Sam Adler, Senior Director of Media Insights & Analytics at Slingwave, to break down the real-world strategies behind incrementality, smarter attribution, and the pitfalls of platform-reported ROAS. From untangling view-through conversions to exposing oversaturated remarketing cam...

🔍 Is your attribution model lying to you? You’re not alone—and you’re not stuck. In this episode of The Incremental Marketer, I dive into the rapidly evolving world of marketing attribution. He explores how we got here—from the early days of multi-touch attribution (MTA) to the rising importance of media mix modeling (MMM)—and why a hybrid approach is now essential for marketers navigating today’...

Want to boost your marketing impact—without overcomplicating it? In this episode of The Incremental Marketer, we’re joined by Mandy Waldorf Graham , Executive Director of Strategy & Analytics at Drake Cooper, to talk about building smarter strategies through creativity, data, and incremental thinking. With 20+ years of experience, Mandy shares how to build trust with clients, align creative wi...

Is Media Mix Modeling the secret weapon for smarter marketing—or just another data headache? Vince Scopino , Senior Director of Analytics Products at Slingwave, unpacks the evolution of Media Mix Modeling (MMM) and its current state. He explores the growing role of open-source tools, the irreplaceable value of human expertise in data interpretation, and the challenges of accurately forecasting rev...