The Hidden Code

Most founders don’t invent a new industry. ​ They step into an existing one, see what’s broken, and rebuild it.​ ​ In this episode of The Hidden Code, Christiana Maxion, Founder and CEO ofMAXION, shares how expat life in Dubai, getting fired over her dating profile, and maxed-out credit cards pushed her into entrepreneurship.​ ​ Instead of accepting the default dating‑app model, she built a high-e...

At 19, he fell almost three floors from a bridge in a crash that killed his two best friends and left him in acoma for over a month.​ Most people never come back from something like that. Ahmad Haffar came back deciding he had notime left to waste.​ In this episode of The Hidden Code, I sit down with Ahmad Haffar, the voice you hear across DubaiMetro and one of the region’s leading sonic branding...

Gautam Ganglani started with a small self-help bookstore in Dubai. Today, throughRight Selection, he curates rooms where some of the most influential people inbusiness sit across from each other and build real relationships.​ In this episode of The Hidden Code, Gautam shares how he got there, from being bulliedat 13 in a UK boarding school to working alongside Jack Canfield, Marshall Goldsmith,Ron...

Most small businesses don’t have a marketing problem.​ They have a spending problem. They jump from agency to agency, burn cash on influencers, build large in-house teams… and still can’t answer one basic question: “Does this actually get me customers?”​ ​ In this episode of The Hidden Code, I sit down with Rajiv Shah, CEO and Founder of Someli; an AI social media content creation and community ma...

Most founders don’t understand influence.​ That’s why they stay invisible.​ ​ Most founders don’t fail because of their product.​ They fail because they can’t sell their vision.​ ​ In this episode of The Hidden Code, I sit down with Muneer Al Busaidi, founder of Impact Maker Academy, to go deeper than tactics:​ Why most entrepreneurs pitch from the wrong psychology.​ What really drives persuasion,...

Most founders don’t understand their DNA. ​That’s why they struggle.​​ Most founders don’t fail because of strategy.​ They fail because they don’t understand their DNA.​​ In this episode, I sit down with Reg Athwal, author of Unleash Your DNA, to go deeper than business:​ ​ Why most entrepreneurs are operating from the wrong identity​ What really drives success and self sabotage​ How building a bu...