The Growth Zone

In this episode, Christian discusses with Zoltan how B2B startup sales strategies can make a difference. Who is Zoltan A. Vardy? Zoltan is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code. Zoltan was formerly Sr. Vice President/Global Sales at...

The topic of this episode is: CyberAttacks are costing businesses and consumers millions of dollars each year, through ransomware, data breaches, and stolen funds. So, how do we prevent this? Investing!  Who is Bryan Kuderna? Certified Financial Planner Bryan M. Kuderna believes the tech space offers many opportunities for passive income. In 2020, “the cybersecurity insurance market was valued at...

Trust is an important part of driving sustainability in an organization. Questions: 1) How can we build that trust in an organizational culture that deliveres real results for all stakeholders? 2) Is there a proven trust model that can spark action in people in- and outside of an organization?  Who is Jim?  Jim is the Chief Sustainability Officer at Zai Lab, where he drives the design of the globa...

What are the In-Demand Content Marketing Formats for 2023   GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of " Social Marketing - Reaching your audience so they can buy from you with trust " written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:...

Gain an insight into the Role of AI in Content Marketing in 2023.   GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of " Social Marketing - Reaching your audience so they can buy from you with trust " written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other ret...

Get insights into how Lead Generation Channels rank and will impact 2023   GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of " Social Marketing - Reaching your audience so they can buy from you with trust " written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and ot...

See how google is fighting ChatGBT created content! As google feels extremely vulnerable to being replaced by ChatGBT they are clearly warning people that they will penalize website owners who are too lazy to create original content and simply use ChatGBT. Many SEO agencies who let this AI tool write the content will soon see their client websites drop out of google. GET THIS BOOK >>> Don't miss o...

Find out how Google's Lighthouse 10 will affect your ranking. Largest Contentful Paint (LCP) and Speed Index are usually better for a page's contents feeling loaded than a count of active network requests. Lighthouse 10 brings a brand new performance audit and a significant change to another.   GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to usi...

This episode is all about how to structure an article to make google help your website rank on page 1. Your article needs to be relevant but also well strctured. Even if you already have great content, you need to make sure your CMS, Wordpress or other design tools have not added wrong coding. This can happen very unexpectedly. On one page i once got highlighted by my SEO tools that i had several...

In this episode lets focus on: "How we look for longtail keywords to outplay large competitors". Building an organic visiblity is important to have a marketing based on SEO and SEM strategies. it is unhealthy to only focus on only one of those! This takes time but is worth the effort.   GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using socia...

In this episode we will look into How do we create a quality backlink for our websites. Create a quality backlink for websites by having the right anchor text, avoiding link farms and spammy backlink building services . When you check out a backlink automation provider, you will notice in some cases that they used their service themselves to generate a certain level of visibility . In tools like S...

In this episode we will look into: What strategy can you use to generate leads to a new website. You can use Search Engine optimization (a.k.a. SEO) to build visibility in search engines so that your website generates leads and increses your revenue.   Sponsor of this Episode: Econry is an international training academy focused on innovative subjects. Companies, government employees and students u...

Entrepreneurs differ from small business owners by the way they invest their profits back into the company. Based on this narrative we will look at Why you need to use Twitter blue to get new qualified leads. Generating leads does not automatically mean that you spam peoples inboxes. This insane strategy is the general BS that some Sales Gurus try to tell you to do. That will not get you to a sust...

Topic of this podcast: The new model for transforming customer acquisition with the intersection between paid search [Value-based bidding & automation], data science , and performance creative at scale. Who is today's guest? Paris Childress is an Ex-Googler , the CEO & Founder of Hop-Online , and the host of the Paris Talks Marketing Podcast . Paris has grown the agency to a highly recognized and...

Why should we bother doing SEO for our websites? Google is changing a lot but before we even consider running ads or changing our website structure, we need to look at how we can use Search Engine Optimization to improve our foundation in our marketing and sales engines. If our website confuses visitiors or does not match what we were suggesting ahead of visiting it, we will see a growing dropout...

What gets people to learn new skills? In school we were told what to learn. Lets face it: much of it was never of any help to our future lives.   Who needs to know how many keys are on a piano keyboard? Why do i need to know this? Kids are learning this stuff although they don't have a piano and are not learning to play it.   Same happens with career related education . An apprenticeship has lots...

How will AI change the way leaders attack and hold talents? Brands and niche companies have similar problems in regards to keeping good staff and attracting new talent to their business. Small businesses have a limiting belief that because they are not as well known as Coca Cola or BMW that they are unable to hire great people. They do tend to claim the global players already took all the good peo...

Businesses are not ready for the disruption AI will cause. Retail is already suffering from the effects of online stores like amazon and the multitude of flexible shopify shops. Cyber threats are also being advanced by the use of AI and very competitive attack strategies . Furthermore, industries are being disrupted by the way AI is helping competitors to cut cost in production and administration....

Is Multiplatform the future for Developers? Lets talk about Net Maui and how we might consider using it vs a platform like flutterflow . We should also consider the opportunities for people wanting to learn .Net Maui and thereby find a job as a developer. What are the benfits of .Net Mail when devloping apps for iOS and Android ? What do we want to achieve? Think first and then commit to one syste...

What can we learn from the evolution in cyber? The internet no longer comprises of colourful websites. it is full of SaaS applications, cloud drives, streaming services, VoIP, VPNs, and hackers. 15 years a go a company would have a proxy server and a firewall. Today they have an arsenal of defenses. Looking at this arms race between the endangered companies and the offensive hackers we can learn a...

Why are companies more than ever in the focus of cyber crime ? After years of ransomware and trojans attacking consumers who have little money to pay the ransom, hackers have also undergone an evolution. They have realized that companies are a much better target. It might take more time to hack and hijack an entire enterprise but the payoff is by far outstanding. Traditionally we would presume tha...

Can we use Neural Networks in Online Marketing ? What are these AI driven systems? Many questions arrise with people as new products are entering the market to help win in new social platforms . In future episodes, Christian will discuss AI , Neural Networks and XDR with several European and US based professors for AI/AR/VR/XR/NN/CS. For now, enjoy this episode on Neural Networks in Online Marketi...

How do you prevent revenue cyber skimming? If a digital thief is trying to make money by stealing your digital assets or taking part of your revenue away, you need to be aware of the risks that are now endangering the capital reservers of small to large companies. Hackers attack online shops , order carts , advertising accounts and even bank accounts when companies are doing online banking or tran...

How do cyber security risks affect any growing business? Cyber security risks lead to a variety of problems for any growing business. Finding the best reasonable solutions to them, helps founders limit cost without killing cashflow. In this episode, Christian will highligh the current core risks that need to be addressed by companies in the UK, USA, Europe and Asia. As company leaders , startup fo...

Selling products and services in the Internet is becoming even more complex. New social platforms drain old concepts like facebook. Looking to use AI in your Online Busines Development and Sales ? There are many ways that AI can be used to increase sales and profits . The key is knowing what to offer to buyers. Hence, we need AI and other human interactions. See how you can do this for your compan...