The Growth Zone

This podcast episode will provide you valuable insights about the i mpact of AI on information security and why startups developing A technology embrace ISO 27001 certification. Innovative startups are processing a lot of data of all kinds. This creates an anxiety in society as politicians and civil rights activists fear the worst happening. By committing to ethical standards and improving informa...

In this episode, Christian will explain how you can use an ISO Certificate to gain more business clients. Companies can get their management systems certified for different ISO standards. A management system ist not some kind of hardware, but actually a set of documents outlining how the organisation wants to manage an aspekt ob business. If you are active in a B2B world, then you need a very diff...

Gain an understanding of how risk analysis will help you successfully achieve your iso 27001 certification and improve your ESG rating. Green Cyber security is becoming an important factor for businesses in Europe and North America. Here Christian explains how the ISO 27001 Risk Anaylsis process (German: Risikoanalyse nach ISO 27001 ) would take place. It is a quick and easy explanation of the ste...

In this episode you will find out, how to the ESG rating system and the newly released ISO27001:2022 ISO Certification interact to influence a company's ability to attrack funding and new key clients. ESG is putting a growing emphasis on Information Security and Green Cyber Security. This is eventually leading to an influencial factore that impacts a company's ability to get funding, new clients a...

In this episode you will be mind feeding on how to reach your audience by building trust. Social selling is often stated as happeing on social media platforms such as facebook or linkedin. The reality is htat you need to do social marketing before you can actually do social selling.  Most of the time, people are stuck in social media wasitng time by consuming content instead of selling. The r...

What can you learn from social media and its influence into how busiensses are growing in a even more digital environment? Social Marketing is social selling! Don't just get stuck infront of your screen, but go an meet the person to enjoy a coffee at acafe. Build real raport by having that natural conversation every person really needs. GET THIS BOOK >>> Don't miss out on how to  dri...

In this episode Christian is explaining why developing software is more than jsut blurping endless pages of code. Every project needs planing but also so kind of quality control. Quality management is a competitive advantage for Software companies GET THIS BOOK >>> Don't miss out on how to  drive your business to be sustainable,  while avoiding the ugly side of ESG, which can be...

In this episode, Christian will provide insights into why our education providers (schools, universities, academies) need to tacles thier information security in a more reliable way. ISO 27001 is becoming an important part of delivering knowledge for Education providers GET THIS BOOK >>> Don't miss out on how to  drive your business to be sustainable,  while avoiding the ugly si...

In this episode, christian will share insights that are driving revenues for automotive suppliers and consulting services doung business with automotive companies. Information Security has become an ever growing key component in the automotive industry. That is why the TISAX assessments are increasingly a deal maker or killer. Companies without a TISAX assessed ISMS are more likely to losose a bid...

Don't look at your local bank like a crocodile. Build a relationship where they can help you without biting off your leg. Christian explains where banks can be helpful and how alternative funding can be a better choice. Unterstand in rapid mind feeding mode how venture capital and venture investors help you grow.   If you enjoyed this episode, please share on social media or pass on a link to this...

Understand what you can change in your sales process to generate sustainable and consitent revenue. Don't fall into the trap of trying to get a reward before the big reward is ready to be collected!   If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to  drive your business to be sustainabl...

In this episode Christian explains how to build meaningful relationships with suppliers of all sizes and distances. Cooperation leads to mutual business arangements that help all involved parties grow their revenue and margins. Core topic: How to boost cooperations and supplier relationships If you enjoyed this episode, please share on social media or pass on a link to this episode to your busines...

In this episode, Christian will explain the benefits of systemization and workflows . He will explore with listeners, how to reduce organizational waste and increase productivity . Learn how gaining extra time and focus can help you increase the deal value. More efficiency generates higher profits but requires consistency. Core topic: How to systematize your business for profix scaling Core messag...

In this episode Christian will share strategies on, how to deal with problematic buyers that are draining your resources and personal energy. Unfortunately, clients can suddenly turn toxic even, if you have been doing business with them for a decade. Core Message: try to fix the relationship by communicating . Terminate what is unrepairable due to toxic buyer mindset GET THIS BOOK >>> Don't miss o...

In this episode Christian provides insights into hiring people , who will help build and grow your business. He will also share strategies on, how to deal with performance issues. Hiring the right way allows your business to get on a sustainable path towards growth , that doesn't hurt you, your team or the environment. Core message: Hire for Mindset (aka work attitude) - not Grades or academic tit...

When your business is growing you will need to change and scale. This includes the way you use your business recources and nature's resources. Today's episode focuses on: Scaling towards sustainable business models A sustainable business model is not based on any green political ideology but on the idea that a growing business must gradually reduce its burn rate and maximize the profit it can gene...

Each time a person or company makes a purchase, they are investing trust into your business and output. There are many ways to increase the level of trust, but lets focus on some of the most influential items which help you grow faster. As previously noted in other episodes you can build a trust level that will not only get you that sale but also help you receive introductions to other similar buy...

When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies. You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or mis...

When designing, building, redesigning and growing a business, people often ignore the basics of market positioning by not understand who they are actually serving. Today's episode focuses on: Why is your client avatar a tripping stone or stepping stone? What is a client avatar? A client avatar is a ficticious character representing our ideal client. By profiling this person's life and business hab...

In this episode, christian will discuss the 3 Stages towards business growth. No business can jump a stage even if some young business coaches try to convince you of their fake story. No business grows rapidly without burning some kind of resource (cash, reputation, connections, quality, profitability). At first any business will consume more time and money than you desire.  If you have valuable c...

In this episode, Christian will explain how you can redesign a business that you already started but now want to redict on a new path. This episode's core topic: Designing a business from scratch that already exists. GET THIS BOOK >>> Don't miss out on how to  drive your business to be sustainable,  while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxi...

In this episode, Christian looks at how implementing ISO 27001 standards in a business can help form a real Green cyber security.  It takes a lot of effort to improve an organization's digital footprint. Buying equipment that is overly consuming energy and damaging the environment once it has to be disposed off, is not a great idea. Longterm IT procurement strategies need to focus on protecting th...

The sustainable idea - The fossil fuel scam The f ossil fuel industry has been active in keeping sustainable green technology at bay. Greenwashing and ESG are popular methods to make their products appear greener than they really are. Lobbyist are active in many European nations with direct contacts to the heads of state . Find out whats happening - from the Author of the book "The sustainable bus...

In this episode Christian will look into how organizations have been using ESG to mislead consumers and B2B clients to believe they are actually environmentally friendly and not hurting local communities. There are many SMEs who are actually making a real effort to protect the environment by reducing waste, energy consumption and optimizing their supply chain. In contrast some of the old economy i...

In this podcast episode, Christian will share with you, why is it important to implement a green cyber security in an organization.  At first you might ask, what is actually the difference between green cyber security and cyber security. The "green" in this IT security strategy tries to not only make an organizational environment safer for users but also reduces the negative impact of the cyber te...