The Fundraising Coach

First Things First (Tom Iselin): Overview of Services, Experience, Credibility, and Fees 30.04.2023 5:52 ↓

First Things First and Tom Iselin. This audio clip provides a brief overview of our services, experience, credibility, and fees. For more detailed information, visit  www.tomiselin.com , or call 858.888.2278.  With gratitude,  Tom~

Meet Tom Iselin! 30.04.2023 3:49 ↓

This is an audio clip of Tom Iselin's business bio. It's intended for those who want to learn a little bit more about me and how I got into the nonprofit world.  For more detailed information, visit  www.tomiselin.com , or call 858.888.2278.  With gratitude,  Tom~

Episode 15 - Appeal Letters and Emails? Increase Response Rates 5x! Seriously! 27.11.2022 8:41 ↓

Do you send out appeal letters or emails for your year-end campaign? Just sending an email or an appeal letter, with no announcement or personalization, will yield a response rate of 1-3% . . . maybe 5% if you're lucky. However, if you send make an announcement notification BEFORE you send your appeals, either by phone or email, to donors who have a connection to your nonprofit, more than 50% will...

Episode 14 - How Can Star Wars Help You Raise More Money? 27.10.2022 7:23 ↓

Imagine watching a movie like Star Wars, Jaws, or Top Gun with no sound. They would be dry, listless, and yes, dull. In many movies, the sound makes the movie. It elicits emotional responses that can lift us up, make us cry, and give us goosebumps.  When reading a brochure or an appeal letter, there is no sound; it's like watching a silent movie. The emotional power of the stories and information...

Build great content and increase response rates 10-fold! 06.12.2018 9:25 ↓

What good are your appeal letters if no one reads them? In this podcast, learn what makes create content and how to increase the response rates of the appeals you send out -- especially your yearend holiday appeals.

Episode 13 - Podcast Host, Erin Brinker Interviews Tom Iselin 23.10.2018 13:05 ↓

12 minutes. Listen Podcast host Erin Brinker interviews Tom on her show called: On The Brink! KCAA 102.3 FM, 106.5 FM, and 1050 AM in the Inland Empire-East LA. Tom provide straight-talk answers to a handful of Erin's poignant questions about things like nonprofit overhead, wasteful spending, marketing, and more.

Episode 12 - Raise More Money . . . Invest in Goosebumps! 11.05.2018 5:31 ↓

Face it. You are competing for funds in a fiercely competitive environment with limited resources. Many large universities and institutional nonprofits have hundreds of people raising money for them and operate multimillion dollar marketing budgets. It's you (David) verses Goliath. How do you compete? One of the simplest things you can do is to invest in marketing. Most small to medium-sized nonpr...

Episode 11 - Swap Your Pronouns to Raise More Money! 16.04.2018 0:29 ↓

Stop using "I", "Me", and "We" when asking for money. This short podcast shows you how to quickly change how you position your asks so the focus is on connecting the donor -- and the donor's gift -- on the needs you fill . . . not the needs you have!

Episode 10 - The Best Fundraising Tactic Ever - Vegas Style 07.03.2018 5:35 ↓

There are many ways to raise money - grants, galas, email, letters, and phone calls . . . but the most effective way is asking for money in a face-to-face setting. In fact, this podcast will show why it's the most effective tactic over all others.