Tom Iselin
The Fundraising Coach
Learn tactics and strategies you need to become an expert at raising money and building a high-performance fundraising program. There are Interviews with industry experts, as well as dozens of practical tactics you can apply immediately to raise more money, improve your program's effectiveness, and inspire you about the art of fundraising.
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The Importance of Building a Donor Pipeline BEFORE You need It! 05.06.2026 14:57
The Importance of Building a Donor Pipeline BEFORE You need It! Here's a truth most development directors don't want to admit out loud: Your donor base is quietly shrinking. Not because you're doing bad work. Not because your mission isn't compelling. Not because your fundraising team isn't trying. But because donors are human. They retire. They relocate. They redirect their giving. They get distr...
Board Retreat Blunders and Mistakes that Sabotage Retreats 05.06.2026 14:45
Board Retreat Blunders and Mistakes that Sabotage Retreats Board retreats are supposed to be powerful. They're supposed to create clarity, alignment, momentum, unity, and ownership. They're meant to be the moment when a board steps out of the day-to-day grind and finally gets honest about where the board is—and where it's going. Instead? Too many retreats feel like a long, expensive meeting with b...
Part 3 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies 05.06.2026 15:29
Part 3 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies Most fundraisers spend far too much time worrying about the "perfect ask," as if somewhere out there is one magical sentence that makes every donor instantly reach for a checkbook. There isn't. Fundraising is not a Jedi mind trick, and donors are not slot machines you jiggle until money falls out. The truth is much...
Part 2 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies 05.06.2026 16:56
Part 2 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies Most fundraisers spend far too much time worrying about the "perfect ask," as if somewhere out there is one magical sentence that makes every donor instantly reach for a checkbook. There isn't. Fundraising is not a Jedi mind trick, and donors are not slot machines you jiggle until money falls out. The truth is mu...
Part 1 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies 05.06.2026 15:58
Part 1 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies Most fundraisers spend far too much time worrying about the "perfect ask," as if somewhere out there is one magical sentence that makes every donor instantly reach for a checkbook. There isn't. Fundraising is not a Jedi mind trick, and donors are not slot machines you jiggle until money falls out. The truth is much...
The Year-End (Holiday) Fundraising Secrets Nobody Uses 06.04.2026 9:33
The "Notify First" Trick There's one move that can turn your ho-hum year-end appeal into a home run: notify first ! Before you send a single email or stuff a single envelope, reach out to donors—by phone or email—and announce your campaign is coming. This one act can boost your response rate up to five times higher. If you actually reach a donor and they feel connected to your cause, half of them...
Specialty Events: How To Turn Small Gatherings into Big Gifts 06.04.2026 17:19
Let's be honest: most nonprofits don't need another event. They need better ones. The kind that doesn't drain staff, exhaust volunteers, or leave donors wondering why they just spent two hours listening to speeches when they could have been home in slippers. That's where specialty events come in. Savvy fundraisers love specialty events—typically gatherings of 10 to 75 people—because they create...
How to Fund Your Next Board Retreat or Strategic Planning Session 06.04.2026 9:11
Every nonprofit eventually hits a moment of polite stagnation. Board meetings are full, calendars are packed, and everyone is working hard—but progress feels heavier than it should. Conversations repeat themselves. Decisions take longer. Direction becomes unclear. Passion wilts. The organization isn't broken, but it isn't quite clicking either. That's usually when someone finally says what everyon...
Board Members: Help Raise Money (Without Asking For It!) 06.04.2026 6:50
Fear not! To raise money, you and your fellow board members don't have to cold call strangers (or worse, friends), or suffer through awkward donor coffees where you feel like the people at the table next to you are eavesdropping on your shaky pitch. Nope. There's an alternative. It's a heck of a lot easier for board members to do things that support the fundraising efforts of the organization, ra...
10 Strategic Fundraising Principles - Every Fundraiser Should Know 07.11.2025 8:47
Fundraising—it's part charm offensive, part emotional trapeze act, part caffeine-fueled chaos. Some days you feel like a philanthropic superhero, and other days you're crying into your donor database while searching for the 'undo' button. But you don't have to go it alone. Enter the Rainmakers: the mythical, magical, magnificently strategic fundraisers who know how to play the long game—with flair...
Don't Pitch—Connect: 10 Smart Moves for First Donor Meetings 07.11.2025 7:56
Your first face-to-face meeting with a donor isn't a sales pitch or interview. And it's definitely not the time to comb through the details for your 30-page strategic plan. It's a discovery conversation—a delightful dance where you listen, learn, and laugh. Apply the following 10 tactics to get your first meeting right and the odds of landing a second meeting (and ultimately a donation) jump to mo...
A Lighthearted Field Guide to Fundraising Disasters 07.11.2025 6:59
Here's a crash course in what "not" to do when fundraising, what donors secretly loathe, and a short list of how to ask for money without breaking into hives. Listen in and learn . . .
Make Your Board Retreats Outcomes Stick with "Ownership." 07.11.2025 10:04
Ah, the board retreat. A magical time when board members gather to dive into strategic discussions, unleash big ideas, and nod sagely at visionary plans. You laugh, you brainstorm, you may even awkwardly roleplay. By the end, you've covered walls with stickies and flipchart paper, deepened your culture, and high-fived over fresh possibilities. And then… nothing . Everyone returns home. Retreat ou...
Donor Objections: Part 3: Common and Uncommon Types (includes scripts) 07.11.2025 30:19
Fundraisers know that most donor objections boil down to just two things: the amount you're asking for and the timing of the ask. But here's the good news—both are manageable. In this article, you'll discover practical tactics to navigate these common roadblocks, plus smart ways to handle the trickier, less common objections that inevitably pop up. By the end, you'll not only be ready to face obje...
Donor Objections: Part 2: A Simple 3-Step Process 07.11.2025 9:11
Encountering objections when asking donors for money is a given. One tactic for handling objections would be to develop and memorize canned responses to every possible type of objection. Experienced fundraisers know this tactic is futile, because a simple "ask" often triggers an avalanche of donor replies, ranging from polite deflections to excuses worthy of an improv show. A more effective appro...
Donor Objections: Part 1: A Primer 07.11.2025 17:13
Experienced fundraisers know objections are part of the ask process, which is why they embrace them. There are dozens of reasons why donors throw caution signs that feel like red lights. What follows is a high-level primer that unpacks why donors hesitate, paired with clear principles for handling those objections with confidence—so you can turn tough questions into lasting commitments. Listen in...
The Golden Hour: Tips for Mastering the Art of Donor Cultivation 07.11.2025 10:21
Cultivation is the golden hour before the ask. It's when you introduce someone to your nonprofit, show them the heart behind the stats, the faces behind the facts, and the mission behind the jargon. And it isn't just about raising money—it's about raising friends, champions, connectors, and believers. Done well, cultivation deepens emotional connection, builds trust, and turns a casual observer in...
The Other 20%: Winning Foundation, Corporate, and Government Dollars 07.11.2025 16:15
As fundraisers, we know that while individual giving dominates, finding the right foundation, corporate, or government grant can give your budget a real boost. Many of these funding sources make large, multiyear commitments, and for some nonprofits, these sources of funding are their only sources of funding. And while unlocking these sources of funding can rain down large sums of money, they can a...
The Friendly Factor: How Going Above and Beyond Wins Donors and Builds Loyalty 04.04.2025 11:14
In the highly competitive world of nonprofit fundraising, standing out is more than just having a great mission—it's about creating memorable experiences that leave lasting impressions. One of the most overlooked yet powerful ways to do this is through friendliness and unexpected gestures of appreciation. People like to do business with people they like, trust, and know. If donors, vendors, and pa...
The Power of Possibility: A Growth Mindset Blueprint for Nonprofit Leaders 05.03.2025 18:46
In today's rapidly evolving nonprofit landscape, executive directors and board members face an on onslaught of challenges—from dwindling funding sources to rapidly shifting community needs. More than ever, a mindset that embraces continuous learning, bold innovation, and courageous teamwork is essential. I recently read Carol Dweck's bestselling book called "Mindset." Her groundbreaking work on mi...
Unlocking Generosity: Motivate Your Donors to Give More Without Pressure 09.02.2025 10:58
Encouraging donors to increase their contributions is a delicate endeavor. This podcast explores several practical and effective tactics to achieve the balance needed to inspire donors to give more generously while maintaining their trust and enthusiasm without alienating or pressuring them. Tune in now!
Stewardship Tactics That are Sure to Keep Donors Tied to Your Cause 04.02.2025 8:48
Did you know that 53% of donors stop giving because they feel unappreciated, and 41% cite lack of acknowledgment or thanks as their reason? Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift. These numbers underscore the critical need for nonprofits to build and implement a robust stewardship plan. Without it, donors can feel like transaction...
When Nonprofit Boards Meddle: The Dangers of Micromanagement 08.01.2025 13:15
If you're tired of your board meddling in the daily operations of your nonprofit . . . this podcast is for you!
Boardroom Ghosting: How Ignoring Staff Emails Drains Nonprofit Momentum 08.01.2025 8:28
Nonprofit boards play a critical role in guiding the organizations they serve, helping steer decisions, ensuring fiscal health, and offering strategic oversight. However, one glaring issue that's often swept under the rug is the lack of prompt responses to communications from executive directors and staff. Emails and important requests from staff frequently go unanswered or receive delayed respons...
Avoid Last-Minute Blues: Tips for Planning Ahead for Strategic Planning 08.01.2025 9:28
Plan Early for a Stress-Free, High-Impact Session Planning a strategic session for your nonprofit can be one of the most impactful moments of the year—a chance to reset, strategize, and inspire your team. But let's be honest: waiting until the last minute to plan such an important event can lead to unnecessary stress, limited options, and a lackluster experience. On the flip side, planning early o...
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