The Fragrance Files

In Episode 4 of  The Fragrance Files , we’re joined by  Cult of Kaori  for a conversation about perfume as process—how fragrance is made, what it’s meant to hold, and what it costs (emotionally and creatively) to build something with a real point of view. We talk about identity before marketing, intention before output, and why perfume deserves more than first impressions and content cycles. If yo...

Sampling can be discovery or distraction. Michy and Josh explore decants, discovery sets, and the modern “sample spiral,” asking what we gain from endless testing and what we lose when we never commit.

Before we talk about perfume, we need to talk about  why . In this episode, Josh, your goth fragrance bestie, and Michele, MichySmells, slow things down to define what  The Fragrance Files  is, what it isn’t, and why this conversation needed to exist in the first place. This isn’t an origin story in the traditional sense. It’s a conversation about pace, intention, and the kind of fragrance discour...

A reflective post-mortem of 2025 through fragrance: what stayed, what faded, and what the year revealed about how we wear scent. No rankings. No hype. Just lived experience.