The Fragrance Files

The conversation this week delves into the challenges in the fragrance industry, disrupting the industry, accessibility and experience, the model of Olfactory NYC- with the founder JJ Vittoria discussing the role of perfumers, creating fragrance elements, and customer connection and experience.

Samira shares her early fascination with fragrance, influenced by her mother's anosmia and her own emotional connection to scent. She introduces House of Iyrah and discusses the emotive approach to fragrance creation. The conversation delves into the importance of smell and the process of evaluating fragrances, as well as personal aversions to certain fragrance notes.

This week Josh sits down with Sebastian Jara, also known as The Perfume Guy. With over a decade of perfume content creation and a collection spanning in the thousands, Sebastian has a distinct vision of fragrance as an industry, art form, and community. Tune in next week when Michy returns, back to our normal Friday spot!

Liz, also known as The Vapor Parade, shares her contrarian outlook on fragrance, emphasizing originality and authenticity. We explore her journey of discovering fragrance, niche fragrances, and the impact of specific scents on her life, as well as, transition from the service industry to the tech industry.

This week it's just the two of us talking about Michy's trip to Milan for Esxence and about things we're loving heading into the summer. Lots of recommendations and lots of PR this week. Thank you to the brands who are supporting our work!

This week we sit down with Paula Morales of The Pitaya Collective to discuss how spirituality, memory, death, and grief are tied to scent. Fragrance functions as a bridge between the physical, psychological, and spiritual in a way other scents cannot. We wanted to explore that facet with Paula and their perspective as a Mayan Timekeeper and an archivist.

**Disclaimer at the time of filming this episode the Estee Lauder and Puig merger was still happening. It has since fallen apart. Dries Van Noten will not be part of Estee Lauder.** This week is the first part of a highly anticipated conversation with the one, the only, Michael Nordstrand about the state of the perfume industry, the ugly underbelly of being a perfumer, and the shifting role of the...

This week we sit down with Eddie and Bryson of The Alloy Studios to discuss the brand's foundation in black culture and queer culture before moving into fragrance as fashion, armor, and a way of life.

This week we sit down with Ember, the founder and perfumer of Hoshi Gato on everything from the brand's origins to the snake oil educators of faux perfumery on social media

Title kinda says it all on this one, we talk about Fumed and hear from both attendees and brands from the show.

This week the conversation delves into the emotional and practical role of fragrance in daily life, exploring the impact of comfort scents on emotional regulation and relaxation. We discuss the complexity vs. simplicity in fragrance creation and the significance of bedtime rituals and comfort scents in our lives.

This week we delve into the power of a creative couple who founded Mitti as a testament to their relationship. Ridhima leads copy and creative, while Neerav is lead perfumer. The two talk about balance, trust, and make us all question our relationships. The lingering question on everyone's mind: When was the last time I trusted someone to make my coffee?

Bonus Episode: Alie sat down with us for Goth Fragrance Dialogues to discuss the brand ethos of a "midwest love story"

Alie Kiral, the nose behind Pearfat Parfum, graced our screens again to talk about the purposeful playfulness and whimsy inherent to her brand and the impacts of being authentic and fun in an industry prone to revert to the sexy or serious.

We're back with part two of the Stéle episode, talking more about the importance of the Indie space and how to support it. Tune into Part 1 if you missed it!

This week we sit down with Jake and Matt, the duo behind Stéle NYC to discuss the insidious nature in which private equity and venture capital have killed the niche industry in search of profits and is actively working to take over the indie perfume space. What can we do about it? Focus on where we spend out money and who we support. We can only protect this community if we stick up for it. This c...

This week we slowed down with Christina Loff from The Dry Down Diaries to talk about long form content, the challenges of a world controlled by algorithms, and the diversity of the fragrance community.

This week we sat down with beauty world maker, Arabelle Sicardi, to discuss the world of ingredient sourcing including historical context, beauty marketing traps, and the issues with greenwashing in perfume.

This week's conversation delves into the gender stereotypes associated with fragrances and the impact of marketing on gender in the fragrance industry. We explore the historical context of fragrance gendering and the societal expectations placed on men and women in relation to fragrance choices as well as the way queerness and queer fragrance liberates us from the binary. Chapters 00:00 Gender Ste...

This week we sit down with LC, a brand consultant and interdisciplinary artist to have a conversation that delves into the political identity of perfume, highlighting the intersection of gender politics, colonial history, and social stratification within the fragrance industry. Chapters 00:00 Perfume as a Political Identity 14:46 Colonial History and Perfume 24:29 Policing of Women's Scent 33:14 C...

This week we dive into different ways perfume and beauty brands treat and act in the fragrance community. To love perfume as an art means not being afraid to critique it as an industry. From content creation tips to shading some egregious missteps, we're here for accountability and transparency.

This week we sit down with Kyle Mott-Kannanberg of Blend, the umbrella brand for OSM perfume and the upcoming Fumed Expo in Chicago. See The Fragrance Files there, March 28 - 29 in Chicago.

Bonus episode, a re-issue the 2025 interview with Kyle and Josh as Goth Fragrance Dialogues. Hear a bit about who Kyle is, how OSM developed, and hear the early foundations of our discussion in Episode 7 of The Fragrance Files

This week we discuss evolving with and past our fragrances. How we are emotionally tethered to fragrance, and the moment that tether breaks. Whether you've moved on for a season or a lifetime, taste and emotions change so your fragrances should too. The Scent of Letting Go is about how to find out what works, and what doesn't. We also discuss our approach to decluttering- or selling/trading/giftin...

Maybe the desire for a signature scent isn't about fragrance, it's about wanting to be known and remembered. This episode, we explore the myth of Signature Scents, where the idea comes from, why it still matters, and how committing to one fragrance can make sense in todays highly saturated perfume culture.