The Fragrance Files

The conversation this week revolves around the experiences and insights of hosting fragrance focused panels, discussing the challenges, successes, and the sense of community that emerged from Fumed ATL. We reflect on personal growth, the importance of preparation, and the unique atmosphere of the event that fosters connections among attendees and brands. We highlight the successful fundraising eff...

In the final episode of the monster series for the Fragrance Files, Douglas Little of Heretic joins us to discusses the werewolf as a symbol of cyclical suffering and transformation, exploring its psychological implications and cultural significance. Our conversation delves into the nature of horror, the complexities of personal transformation, and the societal perceptions of monsters, particularl...

This Week our conversation explores the mythological concept of sirens, their historical representations, and their evolution into symbols of female sexuality and desire with Tina, AKA Tunasmells. Our conversation delves into the emotional connections people have with fragrances, discussing personal stories tied to specific scents and the allure of limited edition perfumes. We share experiences of...

We're back with our next Monster: The Witch. In this conversation we explore the multifaceted symbolism of witches, their cultural representations, and the intersection with feminism and modern rituals. Our guests discuss how the witch figure has evolved from a negative stereotype to a symbol of empowerment and autonomy, particularly for women. This conversation explores the multifaceted relations...

This week we explore the relationship between scent and the supernatural, particularly focusing on ghosts and how fragrances can evoke memories and emotions tied to past experiences. We share personal stories of our encounters with ghosts and how certain scents remind them of loved ones, illustrating the deep connection between fragrance and memory. This episode delves into the significance of wea...

For the month of October we've decided to bring some classic monsters into the light, through a perfume lens. Today we're joined by LC, Professor Perfume, and Immortal Perfumes for a conversation that explores the multifaceted themes surrounding vampires, their cultural significance, and the intersection of fragrance and identity. The participants delve into why vampires endure in popular culture,...

Special Episode with Liz from The Vapor Parade to talk about the state of our noses, industry shifts, trends, and the upcoming perfume paraphernalia boom we anticipate. Chapters 00:00 Event Tips for Fumed Atlanta 03:19 Upcoming Fragrance Releases 12:02 Personal Fragrance Experiences 31:15 Exploring Fragrance Nuances 42:40 The Rise of Fragrance Accessories 53:59 The Impact of Fragrance on Social In...

The conversation covers JK's journey with Closet Perfumes, including the challenges of rebranding, supply chain issues, and the creative process. We delve into the complexities of being an independent perfumer and the impact of creative control and financial aspects on the brand's development. We hope to see you at Fumed Expo Atlanta! Chapters 00:00 The Journey of Closet Perfumes 02:00 The Impact...

Teri Johnson, the owner of Harlem Perfume Co. and Harlem Candle Co., shares her journey from travel and lifestyle expert to creating a brand focused on history and storytelling through fragrance. She discusses the inspiration behind her fragrances, the importance of the Harlem Renaissance, and the unique storytelling capability of perfume. The conversation delves into the creative process of fragr...

We take on the audience questions again, with libations flowing we get into some more contentious areas and hot takes. Let us know what you want to hear from us next! Chapters 00:00 The Impact of Storytelling and Marketing in the Fragrance Industry 14:40 The Future of the Fragrance Industry and Audience Engagement 18:32 Accessibility in Fragrance Stores 31:20 Fragrances and Personal Memories 31:37...

This week we were able to sit down with the mother of PerfumeTok and founder of Influxious- Funmi Monet to discuss her rise in social media and what changes when you become a founder vs a reviewer. Chapters 00:00 The Scented Journey 05:03 The Evolution of Fragrance Content 08:13 Representation and Diversity in Fragrance 12:28 The Impact of Social Media on Fragrance Talk 20:49 The Sheinification of...

Dana El Masri of Jazmin Saraï shares her olfactory journey, the intersection of scent and music, and the challenges of olfactory art in the modern world. The conversation delves into the intersection of scent, culture, and identity, exploring the emotional and cultural significance of fragrance. It also addresses the Eurocentric nature of perfumery and the impact of music on scent creation. Takeaw...

We asked you, our viewers, to give us questions you've wanted our perspective on. This is one of the most fun episodes we've had and hope you enjoy. If you'd like to submit something for part two- DM us on any platform or comment below!

Beyond the perfume, Douglas Little is building haunted worlds. In this episode of  The Fragrance Files , we sit down with the founder of  Heretic Parfum  to explore why darkness, folklore, horror, and the supernatural have always been fertile ground for scent. Douglas shares the origins of Heretic, the challenges of building an independent fragrance house before niche perfume became mainstream, an...

Following Scent Fest, we sat down with Michael Nordstrand to re-record the second part of his episode. Apologies for the delay but enjoy a poignant, hilarious, and extra long episode to make up for it where we discuss the importance of authorship in perfumery

It's the Scent Fest Episode Y'all! Delightfully unhinged, we dive into the memories made, the people we saw, and brands we loves, the perfumes we missed, and the bottles we brought home!

The conversation this week delves into the challenges in the fragrance industry, disrupting the industry, accessibility and experience, the model of Olfactory NYC- with the founder JJ Vittoria discussing the role of perfumers, creating fragrance elements, and customer connection and experience.

Samira shares her early fascination with fragrance, influenced by her mother's anosmia and her own emotional connection to scent. She introduces House of Iyrah and discusses the emotive approach to fragrance creation. The conversation delves into the importance of smell and the process of evaluating fragrances, as well as personal aversions to certain fragrance notes.

This week Josh sits down with Sebastian Jara, also known as The Perfume Guy. With over a decade of perfume content creation and a collection spanning in the thousands, Sebastian has a distinct vision of fragrance as an industry, art form, and community. Tune in next week when Michy returns, back to our normal Friday spot!

Liz, also known as The Vapor Parade, shares her contrarian outlook on fragrance, emphasizing originality and authenticity. We explore her journey of discovering fragrance, niche fragrances, and the impact of specific scents on her life, as well as, transition from the service industry to the tech industry.

This week it's just the two of us talking about Michy's trip to Milan for Esxence and about things we're loving heading into the summer. Lots of recommendations and lots of PR this week. Thank you to the brands who are supporting our work!

This week we sit down with Paula Morales of The Pitaya Collective to discuss how spirituality, memory, death, and grief are tied to scent. Fragrance functions as a bridge between the physical, psychological, and spiritual in a way other scents cannot. We wanted to explore that facet with Paula and their perspective as a Mayan Timekeeper and an archivist.

**Disclaimer at the time of filming this episode the Estee Lauder and Puig merger was still happening. It has since fallen apart. Dries Van Noten will not be part of Estee Lauder.** This week is the first part of a highly anticipated conversation with the one, the only, Michael Nordstrand about the state of the perfume industry, the ugly underbelly of being a perfumer, and the shifting role of the...

This week we sit down with Eddie and Bryson of The Alloy Studios to discuss the brand's foundation in black culture and queer culture before moving into fragrance as fashion, armor, and a way of life.

This week we sit down with Ember, the founder and perfumer of Hoshi Gato on everything from the brand's origins to the snake oil educators of faux perfumery on social media