The Fan Experience EXPERIENCE Podcast

Digital innovation is capable of supporting engagement and attendance growth at every single touch point on the fan journey but this special episode takes a step further and explores what AR (Augmented Reality) could do to revolutionise the experience at your stadium on a match day. Our guest is Wilman Vergara from Knosis: a trailblazer in the fan engagement technology industry dedicated to provid...

This special episode of our podcast explores the role of fan experience in growing attendances in women's football. Joining Darren and Mark to discuss the opportunities for fan centricity in the women's game are two practitioners of renown: Durham Women's Chief Operating Officer Mark Donnelly and Worcester City Women owner Nicole Allison . Each club is at a key stage of its growth j...

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast from the Fan Experience Company. We've been creating world class experiences and driving up attendances since 2005. Yes, that's right, it's our 20th anniversary this year and, soon, you'll be able to come and see us in the flesh on our roadshow. Keep checking www.fanexperienceco.com and @fanexperienceco (X &...

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that follows the fan journey and, through chats with experience practitioners, shows you how a great fan experience drives up attendances (and revenue generally). We know this season's guests are good value because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24). ...

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that celebrates the power of great fan experiences: an army of walking ambassadors for your club and a proven route to filling your stadium week in week out. We bring you chats with some of the UK's most experienced and interesting fan experience practitioners. We know they're good because their clubs all achieved GOLD sta...

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis. Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family...

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis. Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family...

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis. Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family...

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis. Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family...

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis. Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family...

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis. Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family...

Join Mark, Darren and regular guest Alasdair Crawley (of Fanbase) on this latest episode of the Fan Experience Experience podcast: the podcast that walks the fan experience. This is the final episode of Season 3 and, to wrap things up, we explore what happens after the game. As you can imagine, a lot of this is about digital comms, so who better to add extra quality to proceedings than our good fr...

Join Mark, Darren and Juan Bradley - one of our most experienced fan experience assessors - on this latest episode of the Fan Experience Experience podcast: the podcast that walks the fan experience (and often trips up too). On this occasion, we look at the experience of leaving the venue. If you thought there was little to discuss, you might be surprised at some of the issues and opportunities we...

Join Mark, Darren and Sales Sharks' Operations & Fan Experience Manager Joshua Haywood on the latest episode of the Fan Experience Experience podcast: the podcast that walks the fan experience (and tries to make it the best it can be). On this occasion, we look at the fan experience during the game with a practitioner who's taking one of Premiership Rugby's two northern teams to...

Join Mark, Darren and our latest guest Anthony Emmerson (Head of Supporter Experience) on the latest episode of the Fan Experience Experience. On this occasion, we look at the fan experience inside the stadium before the main event with a practitioner whose knowledge of supporter engagement and experience is unsurpassed. Check out the accompanying episode blog and the Fan Journey intro blog (both...

Join Mark, Darren and our latest guest commentator and presenter Charlotte Richardson (from BBC 5Live, Final Score and Talksport) Enjoy a half hour with us as we discuss why food and drink is so important to the fan experience, what great looks like (and could look like) and then dive into a large apple crumble and custard. Check out the accompanying episode blog and the Fan Journey intro blog (bo...

Join Mark, Darren and our latest guest (and co-author of the Fan Journey Model) Geoff Wilson, as we talk about the next 'touch point' that comes into view. Enjoy a half hour with us as we discuss everything related to Retail / Merchandise: a key part of the sports event experience these days. Check out the accompanying episode blog and the Fan Journey intro blog (both appear below) &...

Join Mark, Darren and our new team member Gemma Avery, as we explore the next 'touch point' of the Fan Journey Model, launched earlier this year by the Fan Experience Company (in partnership with Geoff Wilson). Enjoy a half hour with us as we discuss everything related to 'Outside the Venue'.  Among other things, we explore the fan zone concept and how it's become a basic...

Join Mark, Darren and our regular guest, Fanbase's Ali Crawley  as we explore the next 'touch point' of the Fan Journey Model, recently launched by the Fan Experience Company (in partnership with Geoff Wilson). Enjoy a half hour with us discussing getting to the game and how, for more fans than you might imagine, it's a really key touch point.   Check out the accompanying blog...

Join Mark, Darren and a special guest, Scott Goodacre, from The Online Rule, as we explore the next 'touch point' of the Fan Journey Model, recently launched by the Fan Experience Company (in partnership with Geoff Wilson). Enjoy a half hour with us discussing digital communications and how it can help your club or event to drive attendance through better engagement, recruitment and rete...

Join Mark, Darren and a special guest, Fanbase's Alasdair Crawley, as we explore the second 'touch point' of the Fan Journey Model, recently launched by the Fan Experience Company (in partnership with Geoff Wilson). Enjoy a half hour with us discussing ticketing (and how it can be your club or event's USP).  Check out the accompanying blog (link below) & let us know if you...

Join Mark, Darren and a special guest, Fanbase's Alasdair Crawley, as we explore the first 'touch point' of the Fan Journey Model, recently launched by the Fan Experience Company (in partnership with Geoff Wilson). Enjoy a half hour with us, check out the accompanying blog (link below) & let us know if you have any questions by contacting the podcast via Twitter @fanexperienceco...

Darren and Mark are back for a 3rd season of the Fan Experience Experience.  This time, to coincide with the publication of our Fan Journey Model (with Geoff Wilson), we'll be talking Fan Experience touch point by touch point. But first: a season intro to kick of our podcast activity in 2023. The Fan Journey Model? Check it out here: https://fanexperienceco.com/2023/04/the-fans-journey-a-mode...

The tenth and final episode of Season Two (*wipes tear away) sees Mark and Darren joined by Jeff Hutton, GM at Bromley FC who describes the way the club got their fan engagement in early during the pandemic and gives them his thoughts on what fans might be doing and thinking as a return to stadiums draws nearer. *Features pitch encroachment from David Bowie. What did you think of this episode. Let...

Brighton & Hove Albion General Manager, Polly Bancroft, joins Mark and Darren on the latest episode to discuss the impact of the pandemic on the women’s game.  After working previously at both the FA and UEFA, where she was a specialist in UEFA’s Business Development Unit (and being a player herself), Polly is now overseeing the development of Brighton’s women team as they aim to establish the...