The Elite Nurse Practitioner Show

The healthcare and business landscape is changing quickly, and nurse practitioners need to understand what those changes mean for their careers and practices. In this solo episode, Justin breaks down the trends shaping the NP business world, including increasing market saturation, the growing role of AI in healthcare, and why specialized services and genuine patient relationships will become incre...

This episode takes a different approach as Justin sits down with Stephen Cano, a medication dispensing expert from PDR, to explore how nurse practitioners can incorporate medication dispensing into their practices. They discuss how dispensing medications directly from your clinic can create an additional revenue stream, improve profit margins, and make the patient experience more convenient. The c...

What does it take to turn a new nurse practitioner practice into a profitable, sustainable business? In this follow-up conversation, Justin reconnects with Abby, a family nurse practitioner who recently launched her own women’s health practice. They discuss how to stand out in a competitive market, create high-value service packages, price offerings for healthy margins, and attract patients by max...

What should you do when you have a good practice, a solid foundation, and you're still waiting for the growth to take off? In this consultation-style episode, Justin works with a nurse practitioner who has built her own practice but is struggling to attract more patients and wondering what she should change. They discuss marketing mistakes, choosing the right niche, rebranding around men&apos...

What happens when a new nurse practitioner decides the traditional career path isn't enough? Justin sits down with Abdul, a young NP, to talk about getting started in business, building financial flexibility, navigating a saturated market, and creating a practice that can eventually grow beyond the owner. They also explore scalable business models, high-ticket services, location strategy, and...

What does it really take to grow a successful nurse practitioner practice? In this solo Q&A episode, Justin answers questions about overcoming growth plateaus, increasing revenue, hiring providers, managing profits, and knowing which services are worth adding. He also shares his approach to starting a cash-pay practice with a lean budget and building a business around recurring revenue and sca...

Emily recently opened her own men’s health clinic and joins Justin for a practical conversation about navigating the early stages of practice ownership. They discuss patient acquisition, referral programs, online reviews, local marketing, pricing, subscriptions, operating expenses, and creating simple workflows that keep the practice running efficiently. Justin also shares advice on staying flexib...

Amy has built a successful wellness practice focused on HRT and weight loss, and now she is looking at how to improve profitability, streamline the business, and continue growing. In this episode, Justin and Amy discuss pricing, medication costs, improving margins, recurring revenue, and the importance of diversifying beyond weight loss. They also explore expanding into women's HRT, developin...

In this clinical episode, Justin takes a closer look at the Hormonal Homeostasis Panel and how providers can use a broader set of laboratory markers to better understand hormonal balance, metabolism, body composition, healthy aging, and potential treatment response. He walks through the different components of the panel, including sex hormones, reproductive hormones, thyroid markers, metabolic hea...

In this episode, Justin is joined by Salina, a family nurse practitioner who has built a successful DPC and wellness practice. They discuss expanding the practice with additional providers, creating new service lines, increasing patient lifetime value, and using a lean business model to grow without unnecessarily increasing overhead. The conversation also explores Salina's interest in expandi...

In this episode, Justin sits down with Danielle, a women's health nurse practitioner preparing to launch her own wellness and longevity practice. They discuss how to structure services and pricing, create subscription and package options, increase patient lifetime value, and position a practice around a clear value proposition.   The conversation also covers incorporating complementary servic...

In this episode, Justin and Luke discuss what it takes to scale a successful practice beyond the owner. They cover hiring and compensating providers, creating clinical protocols and systems, expanding through telemedicine, and building a team that can support continued growth.  They also explore patient referrals, local marketing, increasing patient lifetime value, and new revenue opportunities th...

In this episode, Justin welcomes back Peggy, a women's health nurse practitioner who first appeared on the podcast nearly two years ago. Since then, her practice has grown into a multi-provider, multi-location business serving hundreds of patients each month, giving her the freedom to step away knowing her team and systems will continue to thrive. The conversation is a powerful reminder of wh...

In this episode, Justin sits down with Brittany, a nurse practitioner who's preparing to take the next step into practice ownership. Together, they discuss what it means to build a business intentionally, making decisions early on that can create more flexibility, sustainability, and long-term growth. Their conversation explores everything from selecting the right services and creating recurr...

In this episode, Justin sits down with Breshelle, a family nurse practitioner who's turning years of clinical experience and hard-earned lessons into a focused vision for her next practice. After a previous business venture didn't go as planned, she's taking a new approach, building a practice centered on diabetes and metabolic health while leveraging the relationships and expertise...

In this episode, Justin sits down with Kara, a nurse practitioner with more than two decades of experience caring for patients with neurological conditions. As she prepares to launch her own business, they explore how years of specialized knowledge can become the foundation for something that reaches far beyond a traditional local practice.  Together, they discuss the opportunities and limitations...

In this episode, Justin sits down with Meg, a family nurse practitioner who has spent the past seven years teaching the next generation of nurses. Now, she's preparing for a new chapter, leaving academia behind to build a wellness and aesthetics practice that gives her more flexibility, independence, and time with her family.  Together, they discuss how to make the transition into practice ow...

In this episode, Justin is joined by Misty Ford, a family nurse practitioner who has spent years building successful clinics for other providers and is now preparing to launch a wellness practice of her own.  Together, they work through everything from choosing the right services and creating a brand that clearly communicates value, to finding effective ways to market the practice and connect with...

In this episode, Justin sits down with Joe, a psychiatric nurse practitioner who has built a thriving telehealth practice serving patients across Massachusetts. With a full caseload, strong patient retention, and a business he genuinely enjoys running, Joe is now focused on a different challenge: figuring out what comes next.  Together, they explore strategies for scaling beyond the solo provider...

In this episode, Justin sits down with Jennifer Jersan, a family nurse practitioner of 16 years and owner of Elevate HRT. After 16 years in the traditional primary care setting, Jennifer turned in her notice and is officially betting on herself full-time. On their conversation they talk through practical strategies for building momentum, creating a service model that fits both the provider and the...

In this episode, Justin sits down with Tawana to talk through the realities of stepping into private practice and building something from the ground up. Their conversation covers everything from choosing the right services and keeping startup costs manageable, to building confidence early on and avoiding the trap of overcomplicating the process. Justin and Tawana also dive into the bigger picture...

In this episode, Justin sits down with Felicia, a nurse practitioner currently working in urgent care who is preparing to launch a wound care and foot care clinic. Together, they walk through key decisions around choosing a service area, office setup, and navigating cash versus insurance based models.  The conversation also explores the long term opportunities that come with practice ownership, in...

In this episode, Justin sits down with Jill, a nurse practitioner who is balancing a growing integrative medicine practice alongside a contract role, and is looking for a more efficient way to manage both. They walk through practical strategies for improving time management, reducing day to day workload, and making better use of support staff. The conversation highlights how documenting processes,...

In this episode, Justin works with a nurse practitioner who is ready to open her hormone and wellness practice and wants a clearer path to launch with confidence. Together, they break down practical decisions around pricing, memberships, marketing, and how to keep a new practice simple in the early stages.  The conversation also explores how steady growth often comes from clarity and consistency,...