The Electrical Company Marketing Podcast

What actually causes an electrical company to grow year after year? Matt Law walks through four connected areas of growth: saying the right things through strong USPs, growing your prospect and customer database, generating opportunities through a diversified marketing arsenal, and automating follow-up. Instead of disconnected marketing tactics, learn how to build one system designed to compound r...

If everything in your electrical company feels urgent, it's difficult to focus on the work that actually creates growth. Matt Law shares a practical system for identifying priorities, protecting your Big Rocks, planning your weeks and months, organizing projects, delegating work, and building repeatable checklists. The goal isn't doing more—it's consistently getting the right things do...

What happens when someone asks ChatGPT or Google AI to recommend an electrician in your area? Matt Law explains Answer Engine Optimization and what electrical companies can do to increase their chances of appearing in AI-generated answers. Learn how website health, service pages, local information, reviews, citations, content, social channels, and authority all help AI understand and trust your co...

You may have Google Ads, SEO, a website, and even AI—but is your electrical company's overall marketing actually healthy? Matt Law explains how to measure the complete system, identify the gaps costing you leads and customers, and determine where to focus next.

Thinking about buying an electrical company or adding another location through acquisition? Matt Law breaks down the realities buyers need to consider before making the deal. Learn what to investigate in the financials, revenue, marketing spend, staffing, customer base, and seller’s plans. You’ll also discover why weak marketing can actually represent major upside—and how making too many changes t...

What happens when an electrical lead comes in while you're on another job, already on the phone, or asleep at 11:00 at night? In Part 2, Matt Law explains how to build a follow-up ecosystem that keeps valuable opportunities from disappearing. Learn how CRM technology, AI backup, phone systems, automated nurturing, calendars, texting, and measurable marketing can help electrical companies conve...

Electrical contractors are constantly being pitched the promise of “more leads,” but leads don't automatically produce revenue. In Part 1, Matt Law breaks down the paid advertising channels that can actually generate opportunities, including Google Ads, Local Service Ads, Meta, and more. You'll also learn why your reviews, website, landing pages, USPs, targeting, and sales preparation can...

No two homeowners make buying decisions the same way. In Part 2, Matt Law teaches electrical contractors how to identify four common personality types and adapt every sales conversation accordingly. Learn how understanding your customer can improve communication, reduce objections, and increase your closing percentage.

Selling electrical projects isn't about pressure—it's about earning trust. In Part 1 of this two-part series, Matt Law shares practical sales strategies that help electrical contractors improve their close rates through preparation, professionalism, better questions, and a clear sales process. Learn how to communicate value instead of price and give homeowners the confidence to choose your...

The best electrical contractors don't just generate more leads—they build better businesses. In this episode, Matt Law explores the seven habits shared by successful electrical company owners who continue to grow year after year. Discover practical lessons on leadership, hiring, systems, marketing, and creating a business that gives you freedom instead of burnout.

Electricians often juggle multiple service requests, installations, and consultations throughout the week. In this episode, we discuss how AI tools can simplify scheduling and communication through automated calendar booking, intelligent chat responses, and AI-powered answering services. Customers can quickly schedule appointments while receiving immediate responses to common questions. When these...

Electrical companies are seeing shifts in how customers search and choose providers, and this episode outlines the strategies that are winning right now. Learn how local SEO, optimized Google Ads, and review-driven trust signals are helping electricians stand out in competitive markets. We also discuss how AI-powered follow-up and scheduling tools improve response time without adding extra workloa...

Wire up your calendar with AI. In this episode, we walk through scheduling automations, text replies, and calendar syncing tools that help electrical companies book faster and communicate better.

Electricians can spark new growth using Meta lead forms. We’ll show how to write ads that attract real buyers, set up smart forms that qualify instantly, and run follow-up automation that seals the deal.

Most electrical companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for electrical businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a electrical business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every electrical company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, t...

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a electrical business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not...

Most electrical businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the electrical space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you d...

In this bonus episode of The Electrical Company Marketing Podcast, we outline the traits of electrical companies that consistently grow. Discover why trust, clear goals, capital, and accountability are the foundation of a scalable business. If you’re wondering why some companies break through and others stall, this episode answers that question.

Join us in The Electrical Company Marketing Podcast as we dive into how electrical contractors can use appointment automation to book more jobs with less effort. Learn how to offer online scheduling, send booking links via text, and sync everything with your calendar and CRM. If you want to make it easier for customers to say yes, this episode is a must-listen.

Join us in The Electrical Company Marketing Podcast as we reveal how electrical contractors can leverage video ads to drive more calls and visibility. We’ll cover how to structure winning videos, where to run them, and how to make sure they generate leads—not just likes. Video marketing isn’t optional anymore—this is your blueprint.

In this bonus episode of The Electrical Company Marketing Podcast, we share what successful electrical businesses do to thrive during a downturn. Learn how to adapt your marketing, target essential services, and stay visible when competitors go quiet. If you’re serious about growth regardless of the economy, this episode will show you how to stay strong and recession-ready.

Join us in The Electrical Company Marketing Podcast as we discuss the secrets to ranking in Google’s Local 3-Pack for electrical businesses. Learn how to generate and manage reviews, build consistent citations, and optimize your Google Business Profile. We’ll also explore how backlinks and structured data can enhance your local SEO efforts. Tune in for practical strategies to increase your visibil...

Join us in The Electrical Company Marketing Podcast as we explore Google’s Local Service Ads and how they can help you generate more calls and leads for your electrical business. Learn how to set up your account, optimize your profile, and manage leads effectively. We’ll also cover budgeting strategies, the importance of reviews, and tips for maintaining a high response rate. Don’t miss this guide...

Join us in The Electrical Company Marketing Podcast as we discuss how email marketing can transform your business by re-engaging past customers, converting prospects, and delighting new clients. Learn how to leverage CRMs, create automated email sequences, and implement powerful campaigns that highlight your unique selling points (USPs). We’ll also explore how email marketing fits into the A-Z buy...