The DTC Insider

Today, I’m thrilled to welcome Kelly Moffat, co-founder of Kirrin Finch, a brand that offers men’s wear-inspired clothes for women and non-binary folks. Since its launch in 2015, Kirrin Finch has seen significant growth, particularly in the last year and a half, and is making a strong impact both in the fashion industry and the queer community. We're here to talk about Kelly's journey, the challen...

In this episode, Brian Roisentul sits down with Annette Azan, founder and CEO of Nuudii System, a revolutionary boob-wear solution that bridges the gap between bras and going braless. Annette's innovative approach has led to impressive growth and a loyal customer base. We're here to dive into her journey, the unique challenges she’s faced, and what makes Nuudii System stand out in the market. Here...

In this episode, Brian Roisentul goes over 2 important metrics that successful brands are OBSESSED with and helps them know whether they are paying too much to acquire customers. Here’s a glimpse of what you’ll learn: How to find out if you're paying too much to acquire customers Why most DTC brands don't track these metrics How to calculate each of them A tool that can save you many hours of tedi...

In this episode, Brian Roisentul sits down with John Roman. He’s an entrepreneur, investor, and currently serves as CEO of BattlBox. Before jumping into eCommerce and investing, he had a successful career in building B2B sales teams in the software space for multiple companies. Here’s a glimpse of what you’ll learn: How They Have Built Their Amazing Community Ways to Leverage a Community A Thoroug...

Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions. Here’s a glimpse of what you’ll learn: Yug's Background Partnering with Shiseido Obtaining Patents for Acne Treatment Technology Overcoming Higher Customer Acquisition Costs The Importance of Customer Activation in Sk...

Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition. Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, co-founding BrainTree Nutrition: a company dedicate...

Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win". Here’s a glimpse of what you’ll learn: His Entrepreneurial Journey Behind the Scenes of the Partnership with Nordstrom Adapting to Economic Challenges: Business Strategy Adjustments The Decision to Not Prioritize Direct-to-Consumer (D...

In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space. And some of them are 💣 💣 💣  Want to know what it's about? Listen to the episode.   Here’s a glimpse of what you’ll learn: What will happen with TikTok? Big news for Google Ads Instagram's new AI and how it impacts brands   Sponsor for this episode: This episode is brought to you b...

In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands. It's not related to paid ads... Or to any other fad growth tactic... Want to know what it's about? Listen to the episode.   Here’s a glimpse of what you’ll learn: The one lever that's widely overlooked by DTC brands The 4 pillars that BSR Digital keeps in mind to help t...

In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.   Here's a glimpse of what you'll learn: Current Challenges and Goals as a CMO Standing Out in a Competitive Industry Leading with Entertainment How to Know When Your Brand is Ready to Tell a New Story Key Customer...

Have you ever wondered what's working for everyone else in the DTC space? Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands. In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.   Here's a glimpse of what you'll learn: PPC Specialists' Prio...

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik. Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketin...

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box...

In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth.   Here's a glimpse of what you'll learn: His Perspective for Both Sides of the Field in the DTC Space Leveling Up Marketing for Brands in 2024...

In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference. Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their...

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Izzy Rosenzweig. He is a veteran of the DTC industry for over 10 years who gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve cust...

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler. He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life. Here's a glimpse of what you'll learn: Background and Company Introduction Genesis of the Business Idea Standing Out in the DTC Landscape Profitability Goals and Strategies Acquisition a...

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt. She’s the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines. In this episode... Genesis of the business idea Early presence in CVS & Walmart Challenges and successes in retail Expansion into the Pets space...

Neal Goyal is a DTC Coach for $50m+ Brands at Tapcart, the leading platform that turns your Shopify site into a beautiful mobile app. He was recently named “Top e-commerce voice” by LinkedIn, so you’d better listen to what he has to say about the present and future of e-commerce. Here’s a glimpse of what you’ll learn: Overview of the DTC space today Key challenges for DTC brands Solutions for over...

After interviewing a very successful brand, we thought there were many things in common with other successful businesses. That's why we wanted to put them together in this episode. In this episode... 4 key things successful DTC brands do Traps to avoid along the way The importance of proper processes and small iterations   Sponsor for this episode... This episode is brought to you by BSR Digital ....

On this episode of The DTC Insider podcast, Brian Roisentul interviews Ben Sharf. He’s a co-founder at Platter, a platform that helps e-commerce brands build a high-converting Shopify store that drives profit. On this episode... What Platter is about and how it helps e-commerce brands Current challenges for DTC brands What DTC brands should focus on to be successful in 2024 Best practices to incre...

On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman. Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success. On this episode... Introduction to Cleverman and Its Mission Key Components for DTC Success: Product, Offer, Funnel, and Message Cleverman's...

Last year, Brian Roisentul interviewed Manmade, a men's underwear brand that stands out in a very competitive industry, dominated by big players. In this episode, we'll mention the 6 unconventional strategies they have implemented to succeed.   In this episode... How to stand out as a brand in a very competitive industry Their alternative to using models How do they get real UGC without even payin...

On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer. We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads. We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, and many other exciting things we’ll discuss today....

Brian Roisentul has interviewed over 100 successful DTC founders and directors on this podcast. In this episode, he talks about the 8 things they have in common and contributed to their success.   On this episode... 8 things these successful brands have in common Why and how you should apply them to your business   Sponsor for this episode... This episode is brought to you by BSR Digital . BSR Dig...