The DTC Insider

In this episode of The DTC Insider, Brian Roisentul sits down with Jake Karls, Co-Founder & Rainmaker of Mid-Day Squares, to discuss what it really takes to build a brand people genuinely connect with. Jake shares the journey of building Mid-Day Squares from a condo kitchen into one of the most recognizable brands in CPG, while explaining why authenticity, storytelling, and human connection ha...

In this episode of The DTC Insider, Brian Roisentul sits down with Josh Sprague, founder of Orange Mud , Seven Clay, and Anvil & Acre , to discuss what it really takes to build and grow successful DTC brands in an ecommerce landscape that never stops evolving. Josh shares the lessons he's learned after launching three companies across different eras of ecommerce, explaining why strong busi...

In this episode of The DTC Insider, Brian Roisentul sits down with Arshad Bahl, founder of Amrita , to discuss what it really takes to build a profitable DTC brand in an industry obsessed with growth at all costs. Arshad shares how the CPG landscape has changed over the last decade, why venture capital has shifted the priorities of many founders, and why he believes profitability, customer retenti...

In this episode of The DTC Insider, Brian Roisentul sits down with Samuel Goodman, co-founder of Cheeky , to talk about what it really takes to build and scale a DTC brand from scratch. From starting with no background in dentistry to becoming the largest custom night guard company in the US, Samuel shares how they identified a real problem, validated it through hundreds of customer calls, and bui...

In this episode of The DTC Insider, Brian Roisentul sits down with Lekha Vyas, founder of SynQ Wellness , to talk about one of the most talked about trends in health right now: GLP-1 and what comes next. From her background leading brands at companies like L’Oréal and Estée Lauder to building a new category in wellness, Lekha shares how she’s developing a plant-based alternative to GLP-1 drugs, de...

In this episode of The DTC Insider, Brian Roisentul sits down with Lauren DeCarli, founder of Paneros Clothing , to talk about what’s actually working for brands today. From customer acquisition in an increasingly expensive landscape to why authenticity is outperforming polished content, Lauren shares how brands can stand out by building real connections with their audience. They also dive into re...

In this episode of The DTC Insider, Brian Roisentul shares essential strategies for e-commerce brands to scale efficiently in Q2, focusing on avoiding common mistakes in planning, customer acquisition, and marketing funnel structure. Learn how to leverage data, optimize messaging, and understand the customer journey for sustained growth. --This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠...

In this episode of The DTC Insider, Brian Roisentul sits down with Anthony Morgan, co-founder and CEO of Enavi , a CRO agency working with 8 and 9-figure Shopify brands. Anthony breaks down why most brands misdiagnose their performance issues, how the on-site experience is often the most neglected part of the funnel, and why landing pages are frequently used as a band-aid instead of fixing the rea...

In this episode of The DTC Insider, Brian Roisentul sits down with Taylor Artman, co-founder and CEO of Surf & Turf Golf , a golf and lifestyle brand that began as a social club among professional golfers in Southern California. Taylor shares how the brand evolved from a tight-knit community into a growing e-commerce business, the lessons he’s learned after more than a decade as a founder, and...

What happens when you turn a passion project into a brand built around a niche community? In this episode, Brian Roisentul sits down with Claire Wolfson, co-founder of Bean Goods , a playful e-commerce brand inspired entirely by wiener dogs. Claire shares the journey from launching the brand in 2011 as a side project while working full-time design jobs, to building a loyal community and scaling th...

Meta advertising has changed, and most advertisers are still optimizing like it’s 2019. In this episode of The DTC Insider Podcast , Brian Roisentul sits down with Meta ads expert Jon Loomer for his fourth appearance on the show to unpack what’s really happening inside Meta in 2026. Check it out! -- This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠   helps 7...

What does it take to turn a simple idea into an award-winning fitness brand? In this episode, Brian Roisentul sits down with Sabrina Wescott, Head of Marketing and Customer Service at MAXPRO to unpack the journey from early bootstrapping to winning a CES Innovation Award and partnering with Shaquille O’Neal. This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠ . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠   he...

Ecommerce has gone through multiple seismic shifts over the past five years: from the “money printing” Meta era to iOS14, rising CAC, tariffs, and now the early stages of agentic commerce. In this episode, Brian Roisentul sits down for the third time with Neal Goyal , SVP at PostPilot , to break down the evolution of ecommerce year by year, and what brands must do to survive 2026 and beyond. If yo...

In this episode of The DTC Insider, Brian Roisentul sits down Jay Kinney, founder of WhyBars , a superfood snack brand built on ancient nutrition and unstoppable persistence. From sleeping in his car to landing on the shelves of Whole Foods and Kroger, Jay’s story is one of grit, creativity, and relentless optimism. We discussed: The origin story of WhyBars and its roots in ancient nutrition Jay’s...

In this episode of The DTC Insider , Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health. We discussed: The origin story of Jope and how her dog inspired the brand Transitioning from veterinary practice to entrepreneurship Building a science-backed...

In this episode of The DTC Insider , Brian Roisentul breaks down a simple but powerful way to find your next growth opportunities, by identifying your empty buckets. Instead of chasing the next Meta or Google Ads playbook, he explains how to zoom out and look at your business through a strategic lens We discusssed: Why 7–8 figure brands hit plateaus and struggle to scale The Kodak story and what i...

In this episode of The DTC Insider , Brian Roisentul shares a personal reflection sparked by an interview with a former Disney executive, one that challenged the traditional idea of “being the best”. We discusssed: Lessons from a former Disney executive on vision and success The difference between being “the best” and being “the happiest” Why your vision doesn’t always have to involve being #1 Def...

In this episode of The DTC Insider , Brian Roisentul sits down with Clay Banks , co-founder of Glorilight . Here's a glimpse of what you'll learn: Clay’s entrepreneurial journey through five ventures The founding story of GloryLite and its fast launch Lessons learned from HavenLock and complex manufacturing Key takeaways from Shark Tank and going viral How to turn failures into lessons for...

In this episode of The DTC Insider , Brian Roisentul sits down with Stacey Feeley , co-founder of GoSili , to talk about the full arc of building a mission-driven brand. Here's a glimpse of what you'll learn: Founding GoSili to create safe, plastic-free products for kids Early days: inventing silicone sleeves and DIY drop tests Breaking into mass distribution after Canada’s plastic ban Cus...

In this episode of The DTC Insider , Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs , a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years. Here's a glimpse of what you'll learn: Adam’s journey from ski racer to founder of Colorado Ski Chairs Turning old skis into furniture and the brand’s early days How the...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before building a skincare brand that landed in Sephora, Madhu held key roles at Google, Pinterest, and Meta—experiences that shaped how she builds today. Here's a glimpse of what you'll learn: Madhu’s early career at Google, Pinterest, and Meta Lessons from launching...

In this episode of The DTC Insider , Brian Roisentul sits down with Margot Adams , co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function. Here's a glimpse of what you'll learn: The mother-daughter founding story of Luxeire Early struggles turning a passion project into a real business Launch...

In this episode of The DTC Insider podcast, Brian Roisentul chats with Dinah Chapman, founder of Little Trouble , a fast-growing kidswear brand that’s on track to hit 8 figures. Dinah shares how she built the company from her garage while juggling motherhood and a demanding corporate job, why she resisted shortcuts in customer service, and how she turned customer feedback into a growth engine. Her...

In this episode of The DTC Insider podcast , Brian Roisentul sits down with Curtis Matsko , founder and CEO of Portland Leather Goods , to unpack how he grew his brand from a garage startup into a $400M+ e-commerce powerhouse. Here's a glimpse of what you'll learn: The origins of Portland Leather Goods and early growth Authenticity and personal branding on LinkedIn The mix of factors behin...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Victoria Hana, Director of Ecommerce at G FUEL. We dive into how GFuel has built a powerful brand at the intersection of gaming, community, and commerce. From navigating influencer relationships to structuring their marketing calendar, Victoria shares the strategic and tactical moves that have helped G FUEL scale across DTC...