The DTC Insider

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Leah Marcus and Yasaman Bakhtiar, the founders of Good Girl Snacks, a pickle brand that emphasizes organic ingredients and community engagement. They discuss their journey from college friends to entrepreneurs, the challenges of launching a food product, and the importance of building a brand in public through social media....

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Sarah Vilenskiy , founder of Blossom Essentials . She has taken her skincare brand from direct-to-consumer roots to the shelves of major retailers like Walmart. Here’s a glimpse of what you’ll learn: From marketing to skincare: Sarah’s founder journey Learning from agency experiences: good and bad Navigating the impact of i...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Jordan Lunetta, founder of Odin Golf. They discuss the mission of Odin Golf as a brand for everyday golfers, Jordan's transition from tech to the golf industry, and the cultural differences between the US and Europe. Here’s a glimpse of what you’ll learn: Jordan's Background in Tech and Transition to Golf Cultural D...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Donny Jensen , the CMO of Black Rifle Coffee , a veteran-founded company that has grown into a $400M powerhouse. Donny shares his journey, the brand's evolution from DTC to retail, and the innovative strategies driving their success. Here’s a glimpse of what you’ll learn: Balancing Brand Building and Performance Marketi...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon , founder and CEO of Kidsy . Shraysi shares her unique journey from being a business journalist to leading a startup focused on sustainability and e-commerce. Here's a glimpse of what you'll learn: Shraysi's journey from journalism to entrepreneurship Storytelling for effective leadership and comm...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Tanner Larsson to discuss the evolution of e-commerce, emphasizing the importance of fundamentals amidst the rise of AI technologies. They explore how brands can optimize their operations, understand customer lifetime value, and leverage data for better decision-making.  Here's a glimpse of what you'll learn: Introd...

In this episode of The DTC Insider podcast, Brian Roisentul interviews Jamie Norwood , co-founder of Winx Health , a company focused on women's vaginal and sexual health. Here's a glimpse of what you'll learn: Winx Health mission to support women's health Navigating startup challenges during the pandemic Building a brand that truly resonates with women The importance of structure and mentorship fo...

In this video, Brian Roisentul emphasizes the importance of creating unforgettable customer experiences rather than just focusing on conversions. He shares insights on how brands can transform mundane touchpoints into magical moments, engage customers through personalization and education, and implement innovative strategies for customer retention and feedback. Here's a glimpse of what you&#39...

In this episode of The DTC Insider podcast, host Brian Roisentul interviews Annette Furio, founder of Season Journals. Annette turned her background in graphic design and years in the wedding industry into a mission-driven business. Through thoughtful, heirloom-quality journals, Annette helps people document life’s most meaningful moments, all while bootstrapping and steadily growing her collectio...

In this tactical episode of The DTC Insider podcast, Brian Roisentul introduces the new Sidekick feature on Shopify, which allows users to unlock valuable insights and data that were previously difficult to access. Here's a glimpse of what you'll learn: How Sidekick Makes Shopify Insights Accessible Like Never Before Leveraging Complex Data Queries to Supercharge Your Analysis Why Your Questions D...

In this episode of The DTC Insider podcast, host Brian Roisentul interviews David Bean, founder of Nira, a company that has revolutionized skincare technology by bringing professional laser treatments to the home market. We discussed: The journey from engineering to developing skincare technology Making professional laser treatments accessible for at-home use The challenges and time investment beh...

In this episode of The DTC Insider, Brian Roisentul discusses the often-overlooked potential of email marketing, emphasizing its cost-effectiveness compared to paid ads. He outlines a three-step marketing playbook that focuses on understanding customer purchase behavior, mapping out touch points, and optimizing email flows to enhance engagement and sales. The discussion highlights the importance o...

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Joe Weinand, co-founder of Nutcase, a health-conscious chocolate milk brand. Joe shares the origins of Nutcase, his journey in scaling the business, and the unexpected partnerships that helped propel the brand forward. They discuss the challenges of navigating retail and e-commerce, the impact of influencer marketing, and in...

In this episode of The DTC Insider, Brian Roisentul discusses the rapid evolution of the conversion funnel in e-commerce, driven by advancements in AI and platforms like ChatGPT. He highlights the shift from traditional website-centric shopping to a more integrated, AI-driven experience where consumers seek answers directly from AI rather than navigating to websites. Here’s a glimpse of what you’l...

In this episode of The DTC Insider podcast, Brian Roisentul sat down with AJ Patel, the SVP of Global Growth at U Beauty. He has been instrumental in scaling the brand's DTC business. With a background at Unilever and a passion for process improvements and analytics, AJ brings a unique perspective to the luxury skincare industry. Join us as we delve into his strategies for growth, innovation, and...

In this episode of The DTC Insider, Brian Roisentul emphasizes the critical importance of truly understanding your customers. He discusses how many brands fail to define their ideal customer profiles accurately and the consequences of this oversight. Here’s a glimpse of what you’ll learn: Defining your ideal customer profile accurately is foundational for brand success Knowing your customers deepl...

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cleo Davis-Urman, co-founder of Barriere, a brand that started during the pandemic with medical-grade face masks and has since evolved into a leader in wellness with their innovative vitamin and adaptogen patches. With a background in luxury fashion at Vogue and Saks Fifth Avenue, Cleo brings a unique perspective to the worl...

In this conversation, Brian Roisentul emphasizes the critical need for brands to engage with their customers in real-life settings, such as events and pop-up stores. He discusses how these interactions provide invaluable insights into customer preferences and behaviors that cannot be captured online. Here’s a glimpse of what you’ll learn: The importance of meeting customers in real life to strengt...

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Katie Diasti, the founder and CEO of Viv for Your V, a modern period brand that is revolutionizing the industry with sustainable and better-for-you products. Here’s a glimpse of what you’ll learn: The inspiration behind Viv and its mission How Katie turned a college project into a thriving business The challenges and rewards...

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn. He emphasizes the need for brands to map out their customer journeys to identify pain points and improve retention. By analyzing subscriber behavior and implementing proactive strategies, brands...

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Pauline Koningsveld and Sarah Litt, co-founders of Livi Beauty, to discuss their journey of creating an innovative at-home gel manicure system. Here’s a glimpse of what you’ll learn: The inspiration behind Livi Beauty and its unique features How Pauline and Sarah transitioned from idea to product development The challenges a...

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective strategies for direct-to-consumer brands, focusing on the importance of identifying sales peaks, planning product launches strategically, and setting manageable goals. He emphasizes the need for brands to plan ahead and break down their annual goals into actionable quarterly objectives to drive growth and success.   He...

In this episode of The DTC Insider podcast, Brian Roisentul interviews Samantha Diamond, co-founder and CEO of Bird & Be, a company focused on improving fertility education and products. Samantha shares her journey from the beauty industry to addressing the gaps in fertility health, emphasizing the importance of professional guidance and sensitive communication. The conversation explores how Bird...

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn. He emphasizes the need for brands to map out their customer journeys, identify points of churn, and implement proactive strategies to retain subscribers and enhance their lifetime value. Through...

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Izzy Rosensweig, founder of Portless, about the evolving landscape of tariffs and supply chain management. They discuss Portless's innovative approach to optimizing cash flow and inventory management, the implications of the de minimis rule, and the impact of trade wars on brands. Izzy shares insights on pricing strategies,...