The Double Cleanse

We have a very special episode of The Double Cleanse this week - as James and Robert are joined by the founders of Beekman 1802, Doctor Brant Ridge & Josh Kilmer-Purcell, live from New York! James, Robert, Dr Brant and Josh talk about the origin story of Beekman 1802, how they ensure their partnership is a true collaboration, and they share their journey to building a team that truly supports thei...

James and Robert are here with a new episode of The Double Cleanse – and this week they’re tackling the products that you absolutely DON’T need… but you might find useful anyway! We’re starting off with why the beauty awards system is a total SCAM! The twins are revealing some TEA: many beauty and content creator awards are literally paid-for wins. Someone high up in the beauty industry confirmed...

We're back with another episode of The Double Cleanse, and this week James & Robert are tackling problematic content trends, influencer drama and products they’ve been influenced into buying (for better or worse)! After opening with a rant about unreadable subtitle fonts, the twins dive into how creators are prioritizing aesthetics over accessibility. People are using pastel yellow text, Comic San...

We’re back with a new episode of The Double Cleanse and on this episode James & Robert are BRUTALLY roasting bestselling skincare and make-up products! After opening with how much they genuinely love being recognized by fans (especially when someone is wearing their merch – the best feeling ever), the twins dive into the darker side of influencer culture: people taking candid photos without permis...

James and Robert are back with another episode of The Double Cleanse, and this week is SPECIAL – James is celebrating 11 YEARS as an influencer! The twins open by reflecting on how long they've been doing this and getting hit with comments from people saying "I grew up watching you" and "I used to watch you in school," which simultaneously makes them feel ancient and grateful that their content ha...

Have influencers gone too far this time?! James and Robert are back with a new episode of The Double Cleanse and they’re tackling the influencer tomfoolery which is getting them frustrated. After a debate about what’s acceptable to wear on a red carpet, the twins dive into whether the influencer bubble is potentially bursting. Are people sick to death of influencer culture… even Robert has admitte...

We're back with a new episode of The Double Cleanse - and this week, James and Robert are tackling the infuriating world of toxic social media comments and how brands just can't deal with it in the RIGHT way! After opening with a rant about how comments on social media can make you "give up on the world", the twins dive into the specific irritations they deal with. James shares his frustration abo...

It's a new episode of The Double Cleanse - and this week, James and Robert are tackling the ugly truth about lying, fake reviews and manufactured content in the influencer world. After opening with excitement about beauty launches coming at the end of the year (advent calendars are arriving earlier than ever), we kick off by diving into the absolute chaos of pop-up culture. Robert shares his horro...

We're back with a new episode of The Double Cleanse, and this week James & Robert are diving into the messy world of influencer sponsorships, paid partnerships, and the grey area between authentic content and advertising! After opening with a cheeky debate about whether they're "influencers" or "content creators", the twins share their favourite types of sponsored content. Robert also champions do...

We're back with another episode of The Double Cleanse - and this week, James and Robert are diving into influencer oversharing, performative emotions online and the privacy concerns that come with putting your entire life on the internet! After opening with a discussion about brand trips and why bringing your partner along is actually a terrible idea, the twins segue into talking about a popular T...

We’re back with another episode of The Double Cleanse, and this week James and Robert are diving into their current favourite products… alongside some wild TikTok Shop trends that are driving them crazy. After opening with memories of filming for a blood donation campaign back when it became legal for gay men to donate in the UK (they were pale and nearly fainting… and the footage was apparently t...

James and Robert are back with another episode of The Double Cleanse - and this week they're tackling the messy world what happens when influencers actually call brands out! But first, the twins dive deep into how AI has infiltrated the beauty industry – from K-beauty brands posting AI videos to receiving ridiculous AI-generated briefs with stage directions for other people. James shares his frust...

After a couple of weeks off, James and Robert are back with a brand new episode of The Double Cleanse… and this episode has a LOT of call outs. We kick off by calling out magazine awards (which publication’s “Best of Beauty” awards might actually be a paid sponsorship?) plus Robert has some insight into when he won one of these “prestigious” awards. The real conversation gets messy when James and...

We’re tackling product waste and the beauty trends which need to go bye-bye on this episode of The Double Cleanse! After discovering that Americans can actually return used cosmetics (!!), James and Robert are diving into the shocking amount of product waste in beauty retail. From damaged-on-purpose makeup to prevent theft and dumpster diving, to products that literally can't go back on the shelf...

James and Robert are back with another episode of The Double Cleanse, and this week they're in FULL RANT MODE… they’re unleashing it all. After celebrating Marc Jacobs Beauty's comeback with gorgeously packaged products, James goes on a passionate tangent about something that absolutely infuriates him: why do all lip product shades have to be sexually suggestive? He reads out the offending shade n...

We’re back with a new episode of The Double Cleanse, and James & Robert are calling out the beauty products that everyone seems to love – but absolutely should NOT! After opening with the twins bonding over their hot take that all identical twins should be children, they share hilarious stories about creepy twin encounters and confess that triplets are "the worst people you'll ever meet". From the...

James and Robert are back with another episode of The Double Cleanse and they’re taking men’s skincare and make-up – and why the industry is completely dropping the ball. We get into this episode with bonding over recurring sock disasters whilst they’re in London (plus an embarrassing sock story) as well as a wild Fact Or Fiction story that has to be heard to be believed… Then the conversation get...

If you love our product recommendations on The Double Cleanse, then this episode is for you! James & Robert are talking all about their favourite products… and they’re spilling how they’re ACTUALLY meant to be used! Our episode kicks off with an exciting update: the twins are going to Korea twice this year – and, even better, they’re planning to go twice that year in different seasons! Of course,...

We're back with another episode of The Double Cleanse, and this week James & Robert are raking celebrity beauty brands by how much effort the celebrities are ACTUALLY putting into them! But first, Robert gives us the tea on his recent wedding (!!) – spoiler alert: it was nothing like a typical wedding. The twins also bond over their mutual wedding horror: Robert was mistaken for James all night, w...

James and Robert are back with another episode of The Double Cleanse, and this week they're getting REAL about the products they actually spend their own money on – not PR, not sponsorships, but genuine favourites they can't live without! Robert kicks things off by revealing he's potentially moving and has been sorting through his hoarding habits – specifically his obsession with Olive Young Korea...

James and Robert are back with another episode of The Double Cleanse, and this week they're tackling the MASSIVE question: Do influencers owe their followers anything? After celebrating James's 11-year YouTube anniversary (still can't believe it!), the twins chat about their upcoming live shows in New York (April 28th) and LA (April 25th) – complete with meet and greet tickets and intimate seating...

Looking for skincare tips that are ACTUALLY going to improve your skin... look no further! James & Robert have you sorted on this episode of The Double Cleanse. After opening with Robert's mysterious allergy situation (is it the salad? The lettuce? Who knows?), the twins dive into another wild fact or fiction story about a fashion influencer who allegedly scammed followers out of hundreds of dolla...

We're back with another episode of The Double Cleanse... and this time we're proving that great beauty doesn't have to break the bank with James and Robert's favourite budget-friendly products under £10! Opening the show, the twins dive into an important PSA about a disturbing influencer trend: reusing the same fake before-and-after footage for multiple different products. James exposes how some i...

James and Robert are back with another episode of The Double Cleanse, and this week they're calling out the most annoying influencer trends taking over social media right now! After opening with the twins realizing just how miserable and whiny they've become (choking on their own spit and complaining about aluminum foil – classic signs of getting old), they unleash their frustrations about the inf...

We're getting down and dirty in this new episode of The Double Cleanse as James and Robert ask: Does sex still sell in beauty advertising? After opening with James confessing to scaring himself sleepless with alien abduction stories (ghosts and murderers are fine, but aliens? absolutely not), the real conversation kicks off when the twins tackle how beauty advertising has evolved from the sexy, pr...