The Digital Slice

Visit https://friedmansocialmedia.com/ for complete show notes of every podcast episode. Statistics back up my contention that consumers become more optimistic during the holiday season. And, that optimism leads to more buying. If you're a business owner and you aren't already executing a holiday marketing plan, it's not too late. In this podcast I share some tips and tricks you can put right into...

Visit friedmansocialmedia.com for complete show notes of every podcast episode.  Mitch Jackson is the "Streaming Lawyer." He's a well-known award-winning California trial lawyer as well as online sensation. In fact in 2013, Mitch received an award as California Litigation Lawyer of the Year. He uses the powerful mix of law, social media and technology in his work with clients to help add value to...

Visit friedmansocialmedia.com for complete show notes of every podcast episode.  Stephanie Liu is an online marketing strategist and live video guru. PR Daily and OMMA have recognized her work and have given her awards. Stephanie hosts a live show on Facebook called "Lights, Camera, Live" and features the best marketers in the industry. She also offers a course by the same name. And, today she's o...

Visit friedmansocialmedia.com for complete show notes of every podcast episode.   Jess Ostroff Tyson is a global entrepreneur, author, speaker, owner of Don't Panic Management as well as Director of Calm. Don't Panic Management sets the bar as a virtual assistant agency with its people-first approach to success in the virtual assistant arena.    Jess wrote the book, "Panic Proof: How the Right Vir...

Visit friedmansocialmedia.com for complete show notes of every podcast episode.    Todd Bergin is a Live Video guru, Instagram expert and strategist, podcaster and entrepreneur. Todd is a recovering attorney who found another passion in entrepreneurship with a special focus on digital media and marketing using live video, Instagram video, and podcasts. He is passionate about helping entrepreneurs...

Visit friedmansocialmedia.com for complete show notes of every podcast episode. Scott Ayres is a Content Scientist at Agorapulse and host of the Social Media Lab podcast. His mission: to bust the social media myths we hear from "influencers" nearly every day. He isn't afraid to challenge the gurus and is continually soliciting the community for questions. You can count on Scott's out-of-the-box th...

Gord Isman is a remarkable video creator who is well-known here and abroad for his expertise. He developed a wide range of video skills after years of working in another industry. His main goal is to help small business owners and solopreneurs achieve their own goals in relation to video creation and content marketing. From teaching you which gears to use to developing your self-confidence in goin...

Visit thedigitalslicepodcast.com for complete show notes of every Podcast episode. Social media often gets a bad rap. "It's invasive!" "It's fake!" "It's a waste of time!" It can be all these things and more. But, Chris Strub, CEO of I am Here, LLC is using social media to benefit others. Chris traveled to 50 states in 100 days without corporate sponsorship. At each stop he volunteered for and hig...

People do business with people whether it is in a B2B or B2C environment. As humans, we like to deal with people whom we like, trust, and find credible.   As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.   Livestream...

What is the one platform people are almost guaranteed to be on every day of their lives? Most people make Facebook their staple, but a fun fact is that they can live without it for a day. Even if they do, they will not give up messenger as they use it to communicate with significant people in their lives.   When Facebook realized this, without much further ado, they found a way for business owners...

Does your type of business need to have a digital presence and be active online? If so, how do you go about setting up your social media accounts? In this digital age, you can chose not to go digital with your marketing and run the risk of your business getting left behind and ultimately, closing shop.   On the other hand, if you're able to develop a strong digital marketing strategy that generate...

Do you still believe LinkedIn serves its purpose as a professional networking platform? Since Microsoft acquired LinkedIn, there has been a lot of talk about LinkedIn's alleged demise. There are articles every week talking about how how it could simply go away.   I contend, the opposite is happening as LinkedIn is as strong as it has ever been. It remains a venue for business owners and job seeker...

Is going out of your way to connect with people via a livestreaming broadcast worth it? Remember that the camera will be on you the whole time and you have to talk to your audience like you are very confident and comfortable about it.   Livestreaming can be very beneficial for your business when done right. Definitely, starting out can be challenging, even a bit intimidating. You could feel fright...

Instagram recently launched IGTV allowing users to upload short and long-form videos. Certainly, this is another tool business' can use in different ways to grow an audience and make a real impact.   With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it's mobile-c...

Fulfillment is being able to achieve the goals you have set for yourself based on your unique interests and circumstances. However, some people can end up in the wrong profession, job, or business because they followed what others wanted them to be.   The result is unhappiness, emptiness, and even life-threatening depression. Thankfully, there is "The Fun Formula" urging you to pursue your passion...

How often do you hear as a small business owner that you are your brand? Well, that could be an essential paradigm behind personal branding but when it comes to living a well-balanced life, that may not always apply.   In fact, you may need to realize how separating yourself from your business is key to your self-actualization. Because like it or not, you are a whole being and your business is jus...

Does human-to-human have a place in business? Gone are the days when business is all about the big brands and huge corporations which seem impervious to who the customer is and what he really needs. This day and age is all about social business and of knowing, understanding, connecting with, and even developing a relationship with your potential and existing market.   What it takes is true authent...

In this episode of The Digital Slice Podcast, learn the top 10 growth-hacking strategies for your small business. Jon Ferrara is a pioneer and creator of CRM or Customer Relationship Management and a recognized speaker in social media and its effects on sales and marketing. He is the Founder of GoldMine Software Corp., which was one of the pioneers of SFA or Sales Force Automation and CRM software...

Should you be blogging at this point in your business? Content marketing has always been on top of the list of any organization's or brand's marketing strategies, and for a good reason. In particular, blogging as a form of content marketing has helped many companies achieve success in measurable ways. For one, it can help you establish thought leadership in the industry. It can also drive traffic...

Inbound or outbound? One of the questions you may be confronted with when it comes to marketing is whether you should have an inbound or an outbound strategy. This is especially important considering the investment required when implementing these marketing strategies over a period of time.   At the end of the day, what you need is an effective technique that does not only attract potential custom...

Facebook is the world's largest and most popular social networking site to date. Marketers and business owners often attempt to use Facebook due to its huge audience engagement, which they have taken advantage of successfully. In the recent changes to its algorithm however, many are taken aback and are scrambling for answers as to how to respond best to these changes.   What are you to do when you...

In life and in business, there's always something more to explore and do. This is despite other people thinking you may already have achieved so much in your field. Surprisingly, deep inside of you is an insatiable hunger to discover more, start from scratch, and climb your way up again. There is just so much potential waiting to be unleashed, recognized, and utilized. So how would you like to exp...

In the business world, open communication is the key to fostering engagement with customers. While written content is considered a staple, live video as an interactive medium of communication is emerging as the platform of choice if you are looking to move your business to a higher level. Incorporating essential classroom strategies and humanness with how you do business can prove to be very effec...

Live streaming has garnered a lot of attention of late because of its ability to attract subscribers and potential clients. Although some have been very successful in making it work for their business, not everyone can earn from it directly - and this is not a bad thing because there are other paths you can take as a business owner to help you maximize various live streaming benefits.  Certainly,...

The popular idiomatic expression, "Strike while the iron is hot" perfectly describes the opportunity that live video offers the business world. Live video is a highly-effective strategy to get your business out there and is largely recognized but still relatively unexplored because not everybody can seem to just dive into it with confidence. Fortunately, with the right set of skills, some tools, a...