The Digital Slice

Podcasts build depth; PR builds reach. Here's how smart brands use both to compound authority. If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create. Join Brad Friedman and Liz Brooks as they explore how podcast interview marketing and PR work together, how to choose the right shows, and how...

Most service-based businesses use the same software and the same playbook, hoping efficiency alone will create a competitive edge. Join Brad Friedman and Ghazenfer Mansoor as they break down how AI automation, process mapping, and proprietary technology can help service-based businesses improve efficiency, increase valuation, and prepare for a stronger exit so you can build a more scalable, defens...

80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards. Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice. Rob Odell is the owner of wpDu...

As AI moves faster than most businesses can adapt, the real challenge is using it to gain an edge without losing the human thinking and judgment that make us valuable. To do this, we've got to start using AI today. Join Brad Friedman and Bruce Randall as they explore how businesses can start using AI, what AI is already changing in the workplace, and why human awareness, ethics, and critical think...

If your business is collecting reviews without a clear strategy, you could be leaving visibility, trust, and revenue on the table. Join Brad Friedman and George Swetlitz as they discuss how reviews, responses, sentiment analysis, and AI can strengthen your reputation management strategy so you can improve visibility, win more customers, and keep them coming back.  George Swetlitz is the Co-Founder...

Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms. Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably. Andy is the founder...

What if your marketing failed because you tested too much at once? Too many marketers test too many variables, chase the wrong metrics, and end up with data they can't actually use to make better decisions. Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to marketing, simplify reporting, connect marketing to sales, and adapt to AI-driven search so you can ma...

What if the numbers you trust most are sending you in the wrong direction? If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers. Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better measure...

What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready? If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business. Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall sho...

If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts. Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth. David is the President and F...

Are you thinking about replacing your team with AI? Join Brad Friedman and Sam Malikarjunan to see why this could be the worst move ever. Sam Mallikarjunan [mall eh CAR jew non], is the Growth Lead at agent.ai, where he helps drive the development and adoption of AI-driven solutions to enhance customer service and sales. With a deep background in growth strategy, Sam previously led innovative init...

Your prospects don't care about your solution. They're asking themselves one question—and you're missing it. Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a "trust recession," and how business owners can replace pressure-based sales tactics with a more human, trust-building approach so you can improve conversions without chasing prospects. Ari Galper is a leadin...

Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first. Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid State Physics from Santa Clara University.  Straight out of undergrad, he was hired into a startup that...

Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%. Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on developing innovative solutions for agents, including conversational sales training and AI-driven CRM too...

Most brands still treat email like a "legacy" channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention. Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers...

Are you making six-figure marketing decisions based on benchmarks built for billion-dollar enterprises? Join Brad Friedman and Carlos Corredor as they break down why enterprise-level benchmarks don't apply to smaller B2B companies, how to build better marketing dashboards, and how to use data to find undervalued channels in saturated markets so you can focus on generating real revenue instead of c...

If you're an owner who feels like your business owns you—and technology just makes it more overwhelming—this conversation will help you flip that script. Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their time, protect their relationships, and design a business that can run without them. Steve and Melissa Ful...

You should NOT buy a CRM until you know this one thing... Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals. Adam Honig is here to help business owners and manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro. AI, Adam leads the charge in using AI to drive sales...

Are you investing in marketing but still feel like your niche audience isn't turning into a truly loyal, engaged community? Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships. Ondar Tarlow is a marketing strategis...

Google is at war with AI spam. Is your website in the crossfire? Join Brad Friedman and Jon Gillham as they chat about AI and your website and social media content. They dive into definitions of plagiarism, how AI detection tools work, and much more. Jon is the Founder / CEO of Originality.ai, they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit...

Are you worried one day your financial advisor will be an AI bot? This is not going to happen. But it will help them remember everything about you. Join Brad Friedman and Bill Rice as they chat about the current state of FinTech and the future we can expect. Bill is a veteran Air Force counterespionage officer who became marketing expert who's been in the lead gen game since before social media ex...

If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed. Join Brad Friedman and Stewart Cohen as they chat about collaboration, storytelling, and the innate curiosity it takes to create digital content that differentiates brands...

Do you ever dream about being a digital nomad? Is traveling the world while running your successful business something you've always hoped to do? Brad Friedman and Karen King talk about doing just that during this week's The Digital Slice Podcast. Karen King is a visionary entrepreneur, world traveler, and founder of Gold Star Pro, a platform and coaching program designed to help solopreneurs and...

Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches? Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searchi...

Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions? Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions. Trevor Levine is a certified Conversion Optimization Specialist, advertising copy wizard, and a protégé of living legends like Rya...