THE DIGIBLE DUDE

In this episode of Riffing with Reid, Reid sits down with Ian Hay,Senior Account Manager at Digible to explain why account management is the missing link in multifamily marketing performance. They break down how great account managers translate digital marketing data into real leasing outcomes, why clicks and CTR don’t tell the full story, and where attribution breaks inside multifamily tech stack...

A highlight reel of the best moments from The Digible Dudes and Riffing with Reid in 2025. Key conversations, sharp insights, and standout clips from a year of real talk on marketing, growth, and the multifamily space. Digible:⁠ https://digible.com/ Leave a Spotify Review: ⁠⁠⁠ https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠ https://apple.co/3AA2zRj⁠⁠ (00:00) Zillow x Redfin's $100M Part...

People don’t buy products, they buy people, stories, and values. In this episode of the Digible Dudes podcast, Reid sits down with Darren Lee to explore how authenticity, personal brand, and human connection drive real growth across multifamily real estate and modern businesses. The conversation breaks down why standing out in crowded multifamily markets is less about amenities and more about iden...

How to Fix Your Multifamily Marketing Strategy in 2026 In this episode of Riffing with Reid, host Reid sits down with Mitch Risdon, Senior Account Manager at Digible, to unpack how property level variables influence marketing results and why campaign performance can never be evaluated in isolation. Mitch Risdon breaks down the hidden forces that shape lead volume and cost including occupancy trend...

How to Use AI Search to Transform Your Multifamily SEO Strategy In this episode of Riffing with Reid, host Reid sits down with Digible’s SEO team to unpack how AI is transforming the way renters search for apartments and what multifamily marketers must do to stay visible. From Google’s AI Overviews to answer engine optimization and generative search, the team explains what is changing, what is sta...

Why Email Is Still a Powerhouse for Multifamily Marketing In this episode of Riffing with Reid, host Reid sits down with Digible’s Email Content Manager, Kaitlyn, to unpack why email is making a major comeback in multifamily, how operators can use it to drive more qualified leads, and what makes it one of the most effective (yet underused) channels in today’s media mix. Caitlin breaks down everyth...

Opiniion is transforming how multifamily teams understand and serve their residents. In this episode of the Digible Dudes podcast, Devin (CEO of Opiniion) shares how the company evolved from a simple online review tool into a full resident experience and feedback platform powered by AI, now supporting millions of units across thousands of communities. We cover Opiniion’s founding story, the move f...

Multifamily marketing does not work in a vacuum. In this episode of the Digible Dudes podcast, host Reid sits down with Leslie Mathis, founder of Streamline Multifamily, to unpack why campaigns fall flat when operations are not aligned, how to fix the disconnect between owners, operators, and agencies, and what great alignment looks like from concept to lease up. We cover Leslie’s career journey a...

Designing Customer Experience That Scales: How Multifamily Teams Blend Human Touch, Process, and AI In this episode of Riffing with Reid, host Reid Wicoff breaks down what customer experience really means in multifamily marketing, how to measure it, and how to design it intentionally across people, process, and technology. You will learn why clarity beats complexity, where agility matters most, an...

Reid Wicoff, CEO and co-founder of Digible, is back with another solo riff… kind of. With David still clocking ultra-marathon miles and family time, Reid keeps the spinoff rolling with Riffing with Reid. Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing. This round, Reid tackles Principles 11 through 19 under a simple framework we all know and sometimes l...

In this episode of Riffing with Reid, SEO Strategist Bailey Trevithick joins Reid to break down how AI and generative search are transforming SEO in the multifamily real estate industry. Bailey explains why keyword strategy alone isn’t enough anymore, how apartment marketers can stay visible in a world dominated by Zillow and Apartments.com, and why FAQ-driven content and Google Business Profile o...

In this episode of Riffing with Reid, Reid sits down with Matt Slankard, Paid Media Strategist at Digible, to break down exactly how geofencing works, why it matters, and how property marketers can use it to lower costs and drive more qualified leads. From defining what geofencing really is (and isn’t) to best practices for creative, budgets, fence design, and compliance, Matt shares practical str...

Stop wasting ad spend and start turning every click into a lease. In this episode of Riffing with Reid, Melissa Morris, Paid Media Manager at Digible, joins us to break down the only paid media strategy you need to win in 2025. Melissa shares hard-won lessons from managing campaigns with budgets as small as $1K and as large as six figures and reveals how to make AI, PMAX, and DemandGen work for yo...

Reid Wicoff, CEO and co-founder of Digible, has officially gone solo… kind of. With David off running ultra-marathons (literally) and spending more time with his family, Reid decided to launch a new spinoff of The Digible Dudes called Riffing with Reid. Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing. For his debut, Reid came out swinging with the first...

Fitzrovia is redefining purpose-built rentals in Canada. In this episode of the Digible Dudes podcast, Ryan Funt (VP of Marketing) and Jordan (Marketing Manager) share how they’re transforming multifamily real estate with a fully vertically integrated model, from development and design to leasing, property management, childcare, and cafés. We cover Fitzrovia’s flagship communities like The Sloan a...

How Video is Revolutionizing Multifamily Leasing | Kristi Fickert on Digible Dudes In this episode of the Digible Dudes podcast, we sit down with Kristi Fickert , VP of Enterprise Growth at Realync , to unpack the power of video in multifamily marketing and leasing . With over 25 years of experience in the industry, Kristi shares actionable insights on how video can do more than just attract atten...

Windell Mollenido, VP of Marketing and Technology at The REMM Group, joins us to reveal the real impact of AI in multifamily. This isn’t about hype or quick wins. It’s about what actually happens when automation hits the front lines. AI doesn’t reduce workload overnight. It increases it—more calls, more tours, more pressure on your team. But done right, it exposes inefficiencies, uncovers missed o...

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes In this episode, we sit down with Dani Black , Chief Revenue Officer at AppWork , to uncover how their platform is transforming the world of multifamily maintenance—one work order at a time. AppWork is more than just maintenance software....

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes In this episode, we sit down with Pratik Dhebri, VP of Product Management at AvalonBay Communities, to explore how one of the largest multifamily operators in the U.S. is transforming resident experience through strategic tech integration,...

What if the reason you're losing leases isn't your marketing budget… but your broken customer journey? In this episode, we sit down with Shelly Steitz (Cadence Marketing Solutions), Anne Baum (Towne Properties), and Brian Rosenblatt (Goldfarb Properties) to unpack the hidden friction points that are quietly costing multifamily teams thousands in lost conversions. From mismatched CRMs and broken fo...

In this episode of the Digible Dudes Podcast, we sit down with Justin Jones, better known as The Multifamily AI Guy and AI Evangelist at Hyly. AI. From mindset shifts to machine learning, Justin brings a refreshing, human-first perspective to one of the most talked-about trends in property management: artificial intelligence.  Whether you're a marketing exec, on-site leasing agent, or maintenance...

In this episode of the Digible Dudes Podcast, we sit down with Laurel Zacher, Founder of LZ Strategic and former VP of Marketing at Security Properties Residential, to explore the real state of marketing in multifamily. After leaving a high-powered VP role, Laurel launched a fractional CMO consultancy without a website, a pitch deck, or a team—just pure reputation and results. Now, she’s helping p...

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes What does it take to build truly effective vendor partnerships in multifamily real estate? In this episode, Michelle Smith, VP of Digital Strategy at Willow Bridge Property Company, takes us behind the scenes of how she’s scaled trust-base...

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes Is physical marketing dead? Not even close.  In this episode, Eric Clark from Benson Integrated Marketing Solutions breaks down why physical marketing still matters and how to make it actually work. From monument signs to personalized gift...

In this episode of the Digible Dudes Podcast, hosts Reid and David dive into the Japanese concept of Ikigai — a powerful framework that blends passion, purpose, and profession to uncover your reason for being. From its deep cultural roots in Eastern philosophy to its practical applications in Western entrepreneurship, this episode explores how aligning what you love, what you're good at, what the...