The Creators Thread

Most creators are posting content with no real strategy. They're creating because they feel like they should, chasing trends, copying what everyone else is doing, and hoping something eventually sticks. But what if the problem isn't your content… it's your intention behind it? In this episode, photographer, videographer and content strategist Jevetta breaks down why every creator needs...

He started by DMing Sunday league teams offering to shoot them for free. Three weeks later, he was on the sidelines at a League 1 club and now he's working in the Championship as a Professional Sports Photographer. No connections. No agent. Just a camera and a willingness to work for nothing until somebody said yes. Ace has built a name for himself as one of the most-watched sports photographers o...

A tragedy on his estate changed the entire direction of his life, and most people who know his work have no idea how it started. Kiran Mensah was working tills at Sainsbury's when someone on his estate was killed. The Evening Standard wanted to cover the story, and because Kiran was into photography, he was given the opportunity to shoot it. His photos ended up on the front page. From there, t...

Everyone sees the shots but very few understand what it actually costs to be a female photographer in one of the most fast-paced, male-dominated industries in the world. From navigating sports sidelines to working with major publications and building a career on her own terms. This episode explores the reality behind Laura Rose's journey. We discuss:* Navigating the industry as a female photog...

Everyone is talking about AI, but very few creators understand what it actually means for the future of videography, filmmaking and content creation. From becoming the in-house videographer at Baller League to experimenting with AI tools and building cinematic content workflows, this episode explores how the creative industry is changing faster than ever before. We discuss:* Becoming Baller League...

Everyone sees the views but very few understand what it actually costs to build a career in music videos. From working with GRM Daily, Link Up TV & SBTV… to directing music videos that generated over 600 million views on YouTube to eventually falling out of love with the industry completely. This episode explores the reality behind one of the UK’s most influential music video journeys. We disc...

Everyone wants better opportunities but very few realise it comes down to your identity/brand. This episode explores what happens when you stop copying what works for everyone else and start trusting your own instinct as a creative. From shooting West Ham players with a bed sheet to being flown out by Soho House to shoot their LA launch event. This conversation breaks down the real side of buildin...

Everyone wants the success but nobody talks about the connections that create it. From networking his way into Sky… to filming at the Fifa World Cup Qatar 2022 alongside football legends… to creating emotional films that moved entire rooms. This episode breaks down the real side of creative success. We discuss:* How networking helped him break into Sky* Why relationships matter more than most crea...

Everyone sees the highlights but no one talks about what it actually takes to get there. From shooting Wireless with no laptop to getting a random message that led to Burna Boy’s tour, to shooting Gunna’s Headline Tour. This episode breaks down the reality of building a career as a creative. We discuss:* How she went from her first festival shoot to touring with Burna Boy* Why working for free isn...

From shooting standout visuals to building a name internationally behind the camera, Faces is a creative director and in this episode we break down the reality of the industry, from being rejected for having “too many followers” to why video directors aren’t getting the credit they deserve. He explains:• Why he was turned down because of assumptions around his price• The difference between recogni...