The Confident Coaches Podcast

Nothing I say here can really express what's waiting for you inside this week's episode. A chance to reflect on how far you've come. A huge decision I have made. (Ok, actually, there's lots of decisions to share.) And how to decide if you're coming with me. Get the full show notes and more information here:  https://www.amylatta.com/216

2024 is just a stone's throw away…what's coming with you? What's staying in 2023? This year was a hella crazy year for the coaching industry, and I don't think anyone could have predicted any of it. And yet, there's one conversation I had, first week of February, that felt revolutionary at the time, but not so much today. So I'm bringing that conversation back - my most listened to episode in 214...

Just how related is diet culture and online business entrepreneur culture?  My guest Stephanie Dodier - host of the Undiet Your Coaching Practice Podcast and I dive into these cultures, how they're similar, how they do damage to both the provider and the client, and what we can do about it. Plus, a conversation around the role of conformity and confidence that has never been discussed on this podc...

I won't knock the fun of a new car, but let's create a December to Remember without needing a Lexus wrapped in a giant red bow. It not have to involve a new car. It starts by considering the path of least resistance in your business. Questioning where growth is actually necessary and where it's just exhausting. Remembering what's super important every day, and what you can let go of. And finally,...

How do you want your clients to experience you and your business… once they are in the door? We're talking about Doing Business Better, and specifically defining your Scope of Work, and your Policies. You know, the stuff you never wanna talk about because…. You're secretly hoping every single client will only want to work on exactly what our marketing says. Never waver off course, only have amazin...

Calling out what's schemey and extractive and just not cool in online marketing is great. But know what's better? Offering what to do instead. I compiled not only the reasons why you want to consider changing-up some of these marketing practices, but what to put in their place. From our copy points, to your sales tactics, to what you're saying and doing on webinars - here are some Feminist Marketi...

Literally three decades of trying to get better with my time never worked, until I completed turned Calendaring on its head. In this week's episode, jump right in by rethinking your time and productivity, and what's truly valuable versus what you've been told is valuable. And spend time making sure your calendar is full of actions that actually help you create clients, not just get stuff done. So...

Are you pricing your coaching so people will like you; are you pricing your coaching to make as much money as possible on a short time? I have a better plan - price your coaching based on the income you want to live your life outside of your coaching business. In this week's episode, I break down the process of how we do this in the Elevate Your income marketing intensive. Plus discuss Price Pacin...

Listen, your marketing strategy and content plan CAN look like a giant peg board in a conspiracist's basement - with pictures and arrows and string connecting one phenomena to another. But something simple totally works, too. And it's way less stressful. And way more fun. And you look a little less maniacal. In this week's episode, I give you the simplest way to create a marketing strategy and con...

You can send emails, make posts, run a Facebook group, meet people one on one. You can nail your messaging and establish why you and no one else. And yet those things on their own do not create clients for you. You are in a Dating Game, and you and I both know, going out to dinner and a movie alone doesn't lead to marriage. This week, talk with me about how you meet people, where, how you're gonna...

Whether you have ADHD or are just a coach who wants to be a more powerful coach….this week's podcast episode delivers. I interviewed my ADHD coach, Megan Kierstead, and we not only deep dive into how the systems we've been asked to operate in aren't built for us, but also how to create a more relaxed and better experience for ourselves, and our clients. This is the work that would have helped me a...

Ever read a piece of writing and known who it is? That is messaging - your tone and vibe and the subject matter, and everything that says…this is who you are in the market. We're diving into what your core messages are, based on who you are, your Bestest Clients, and how you help them in a way no one else does. This framework becomes the "what am I going to talk about" you need to always know what...

You're about to become a magnet for your Bestest Clients. It starts with this episode, the first in a series of episodes that unlocks the step by step of how the Elevate Your Income process works. While "why you and no one else" should be simple, your mind likes to go super basic, absolutely guaranteeing you do not stick out in the crowd. So, the series of questions to consider to help you take yo...

When someone says "oh, you just HAVE to read this book…" I always wonder…but do I? This week, a few members of the Play More Sell More free group have our first ever Book Club - where Opinions are WELCOME. No longer are we gonna assume all books are amazing, and actually get into the meet of these books and see if they hold up, if they're full of helpful info, or harmful info, or…as I suspect….a l...

Do you have any idea what a reasonable amount of money is to start a coaching business? What about to keep one running? This was heavy on my mind as I created my brand-new program, Elevate Your Income, focused on turning revenue into actual income for you, the coach. So, who else but my former CFO Mark Butler to have back on to talk about what we should be spending our money on, but way more impor...

It's time to take the focus off just creating revenue and selling, and put it into creating a business that delivers the income you want. And this episode breaks down the exact 8 steps you're taking to Elevate Your Income. Designed with the woman entrepreneur who has made money in their business and knows people want what she's buying, these eight steps help you stop throwing spaghetti at the wall...

Making more money and signing clients is so...boring. And no matter what I've said in the first 199 episodes, this is episode 200 and we're changing the conversation. It's time to Elevate Your Income. Elevating your work, your audience, your personal finances, through transformational work, innovative ideas, and no longer leaving clients behind in the graveyard. It starts by rethinking all our con...

It's the 80s and 90s and the Mall was KING - you'd roam the mall with your friends, and you were just sucked in by some stores and totally could care less about others. Why? You felt a certain way, they spoke to who you were and what you vibed with. This is what good messaging in your business does. In a super mall of coaches, what is your space versus other spaces? How would you dress your coachi...

Listen, I do think it's a bag o' bones that so many coaches were sold on the dream of "come get certified and you'll be making 100K your first year." It's not that the dream isn't possible. It's just that it's so much more nuanced than that, and the nuance was thrown out like the baby with the bathwater. In this episode, I break down the truth of the "100K first year," why it's both possible and u...

You can wait until everyone else assumes the best in you ... or you can do the only work that's actually possible. Assuming the best in you. In this episode, I help you find where you are still assuming the worst in yourself, how you let go of that for others, so you can transfer that to yourself. You'll know exactly what you're expecting the worst of from yourself in your business, and make a pla...

You're gonna want to send tender ears out the room for this one, because it packs an emotional punch, but also drops more f-bombs in one episode than in a comedy special. But it's an episode I need to hear, you need to hear, not just today, but every month, maybe even every week.  It's how you're gonna strengthen the relationship you have with you, even when people assume the worst in you and want...

It's time to stop helping people. While your mind screams at me, enter into some cognitive dissonance this week as I break down who you should help instead, and why, and how you're gonna bring social-ness back to your social media. And create way more connection and engagement with your audience when you release the pressure of having to help people. What I share with you in this week's episode is...

Maybe your messaging is all over the place, or you're in a content drought, or you haven't had any interest in months. But you are not quitting coaching. Aw, hells No! Ok! So. Now what? Good News: while there is a trend of lower revenue across the coaching and lots of other industries, there are coaches making more money this year than ever before. People are 100% signing up for coaching. If you'v...

How do you know when you should just throw in the towel on your coaching business? It's time we talked about it, because from coaches who've never sign more than a client or two in two years, to coaches who've made six figures, there are many coaches feeling worn or frustrated or just not feeling it, and they're asking…  how do you know when to quit? After this episode, you're gonna make some iden...

Disagreement and dissenting views can be a powerful part of the coaching process, and yet no one ever taught me how to really do that. Or why it's important. Or how it might hinder my results or my clients' results. So, this week, dive in with me on why we fear disagreement and shouldn't. How it makes your coaching so much better. And how I have learned how to do it, some by things I've always don...