The Communicate Influence Podcast

Do you want to know how PR and marketing agencies achieve success? A lot of it is in the preparation ahead of internal and client meetings. In this episode, Linda Andross, managing partner of the successful Toronto PR agency APEX Public Relations, shares her meticulous approach to meetings. She talks to host Sheelagh Caygill about: How to prepare for client meetings, including research Thinking ah...

Prince Andrew and the Epstein scandal The damage Prince Andrew has inflicted on his own reputation with his Newsnight interview is a story that will play out for some time. Reputation management expert Fiona Fenwick discusses the fall-out from the prince's interview with journalist Emily Maitlis, and what could have been done to produce very different results. This short episode is from a long int...

Focus on content and quality to become a better podcaster Award-winning podcaster and author Amanda Cupido believes almost everyone can podcast! And she thinks that everyone who wants to should get into podcasting. In this info-packed interview, Amanda breaks down the self-imposed barriers people set in place to stop themselves from podcasting. She talks about: How new podcasters can use smartphon...

Sharing the climate change message with employees James Murphy is a Climate Reality Leader who studied under Al Gore in 2019. Based in London, England, James now delivers the climate reality message to businesses and organizations that are committed to sustainability or implementing sustainability programs. He meets with communicators, marketers, sustainability teams, or risk management teams to d...

The simple way to success with social media Host Sheelagh Caygill and guest Kim Scaravelli, a digital media strategist, connected on Twitter by chatting and sharing knowledge. Three or four months later they created this podcast and have a good, professional relationship! That's the positive power of social media! Kim, owner of Trust Communications, works with businesses to develop a presence on s...

Satya Das, Edmonton writer, on his new book Us . Satya Das is a writer, journalist, and strategist living in Edmonton, Canada. He is a frequent commentator and public speaker in both French and English, in media and on stage. Satya’s volunteer work is deeply informed with a lifelong commitment to human rights as a way of life and the principles of human dignity espoused by Mahatma Gandhi. In a wid...

On communications and leadership Damian McAlonan, CEO, a manager, and employee engagement specialist in London, UK, talks to host Sheelagh Caygill about the importance of leaders being outstanding communicators and how poor communication can impact all aspects of an organization, including employee engagement, customer relations, performance, and profitability.  Damian has extensive experience in...

Alice Major is an award-winning poet and essayist in Edmonton, Canada. In this episode she explores how reading poetry can make you a better writer, whether you’re a copywriter, content writer, essayist, or journalist. Alice has published eleven collections of poetry, two novels for young adults, and a collection of essays about poetry and science. Alice grew up in Dumbarton, near Glasgow, Scotlan...

Welcome to the Communicate Influence podcast! I’m your host Sheelagh Caygill, and I’m a journalist, writer, and comms professional based in Toronto, Canada. Why a new communications, marketing, and writing podcast? Well, I’ve been writing and blogging for years now. My current side project, communicateinfluence.com , is an excellent resource of question-and-answer interviews with industry leaders...