The Businessology Show

Welcome to the final episode of The Businessology Show! After an incredible 12-year journey, Jason brings this era to a close with guest, Caroline Johnson. Caroline, co-founder of The Business Model Company, navigates through the essential shifts agencies must make—from time-based to value-based pricing, and from service-centric to solution-oriented models. She emphasizes the need for agencies to...

Welcome back to The Businessology Show! In today’s episode, Jason chats with Joan Herlong, CEO of Herlong Sotheby’s International Realty, about what it takes to run a successful real estate business. Joan dives into the importance of integrity, personalized service, and continuous learning in the ever-changing real estate market. She also shares insights from her book, As Is: An Insider's Guide to...

Welcome back to The Businessology Show! Leadership coach and entrepreneur Jen Dary joins Jason to dive into the unique challenges and needs of entrepreneurs with ADHD. Exploring how structure, delegation, and direct communication can make a significant difference, Jen shares her expertise in coaching professionals with ADHD, discussing the balance between self-regulation and external support, espe...

Welcome back to The Businessology Show! In today's episode, our special guest is Will Stewart, here to introduce us to the intricate world of film production. Will illustrates the role of a director and the necessity of meticulous planning in teaching creativity and the art of selling creative services. Join Jason and Will as they uncover the trials and triumphs of transitioning from a freelance v...

Welcome back to another episode of The Businessology Show! Jason and Jen, COO and partner of video production company, 9/8 Central, dive into the art of seamless project management and the intricacies of video production. Jen shares her journey from chaos to structured success, leveraging lessons from past agencies to build efficient processes. They also uncovered how client comfort and transparen...

Welcome back to The Businessology Show! In today's episode, Mary-Ann Pruitt joins us to discuss the world of media management within agencies. She shares her expertise on the intricacies of adjusted gross income (AGI) on a departmental level and the evolving demands of clients for sophisticated expertise in media. Jason and Mary-Ann illuminate the complexities of precision targeting in digital med...

Welcome to another insightful episode of The Businessology Show! In today's episode, we are thrilled to feature Brian Williams, an esteemed author, and industry expert in sales and management consulting, who also happens to own multiple thriving businesses. Jason and Brian discuss how sales and negotiation are intertwined and that trust is key in overcoming the public's general mistrust of salespe...

Welcome to another insightful Businessology lesson! Today, we're diving into the topic of scope creep – a common challenge that many businesses face. It’s important to set your team up to strike a balance between exceeding client expectations and safeguarding the financial health of the business. That's where clear communication and boundary-setting come into play. By educating your team members a...

Today, we're diving into the world of agency benchmarks and why they're crucial for your agency's success. Metrics are like the GPS for your business journey. They help you navigate through the twists and turns of entrepreneurship, guiding you towards gaining a deeper understanding of your business and the way it works. Now, agency benchmarks take this concept a step further. These benchmarks are...

Welcome to another episode of The Businessology Show! Jason explores the entrepreneurial journey and best practices for scaling businesses with special guest, Parker Cox. Parker shares his insights and experiences from managing multiple ventures—including property management, digital marketing, and offshore recruiting. Tune in as they explore key topics such as the importance of accountability, cr...

Tracking your team's capacity might seem like a daunting task, but fear not – Jason's got your back! Building trust and collaboration between team members and leaders is key. It's important to remember that sometimes, team members themselves might not realize they're struggling. That's where you, as a leader, step in. So, join Jason on this journey as we explore practical strategies for tracking a...

Welcome to another Businessology lesson, where we dive into the age-old conundrum of juggling creativity and efficiency within agencies and teams. It's a delicate dance, but fear not, we're here to guide you through. Now, we all know the battle between letting those creative juices flow and hitting those pesky deadlines. Your team might be itching for more time to finesse their work, but sometimes...

Hey folks! Ever find yourself wondering when it's the right time to give your business's financials a good once-over? Well, you're in luck because Jason's here to spill the beans on all things numbers! In this video, we dive deep into the importance of doing an internal review for your books, bookkeeping, and financials. Trust us, getting your records in order isn't just about seeing your losses a...

Join Jason as he explores the diverse landscape of business growth, where each company's journey is unique. From expanding teams to venturing into new markets, growth takes various forms. In this enlightening discussion, Jason emphasizes the role of contractors in fulfilling the needs of flex labor – a crucial component in scaling your operations efficiently. Learn why contractors are ideal for sp...

Welcome to The Businessology Show! In this episode, we dive deep into the intricacies of leadership and operational challenges that agency owners face, especially as we approach an economically uncertain 2024. Our guest, Karl Sakas an expert in agency consulting shares invaluable insights on distinguishing between being a manager and a leader, and how this understanding can dramatically reshape yo...

Join Jason as he dives into the inevitable truth of making mistakes while navigating the journey of business growth. Even the seasoned pros like Jason aren't immune to ""oopsie" along the way. Jason shares valuable insights on the importance of taking a step back before making significant moves, such as niching into a market. Discover why it's crucial to strike a balance between narrowing your mar...

Business growth can be tricky to navigate as a creative entrepreneur. In this episode, Jason dives into one of the common mistakes many creative business owners make: getting too caught up in the creative work for too long. He explores why creatives, especially for those who started as designers, are often driven by a deep passion and skill for the artistic endeavors of the business. Jason unpacks...

Jason is diving deep into the practical impact of inflation on creative marketing agencies. Join us as he breaks down how decisions made by the Federal Reserve directly shape the landscape for creative marketing agencies, while offering invaluable insights on navigating these economic changes. In this episode, you'll uncover a comprehensive understanding of how inflation intertwines with our econo...

Welcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs! Jackie shares invaluable insights on the importance of effective client communic...

Sit back as Jason takes a journey through the latest business trends and practical insights tailor-made for entrepreneurs and small business owners just like you! We're breaking down the outlook for the year 2024 and what it means for businesses everywhere. Jason also discusses the potential impact of the Federal Reserve's decisions on interest rates, the job market, and the overall economy. Plus,...

Welcome to The Businessology Show! In today's episode, we dive into the intricate world of daily publishing with our guest, Mickey Mellen, who shares his insights on maintaining a steady stream of content and the absorbing method he’s adopted from none other than Charlie Munger himself. Join us as we explore the digital and tangible realms of reading, from flipping through the pages of ""Poor Char...

In this episode of The Businessology Show, Jason dives into the symbiotic relationship between creativity and business savvy. Today's episode features Ilise Benun, a seasoned expert who has spent 35 years guiding solopreneurs and creative business owners on their journey to financial prosperity by merging artistic intuition with business acumen. Ilise dispels the myth that business and creativity...

In this Businessology Lesson, learn more about the powerful tool of journaling as a means of managing the complexities of the entrepreneurial journey. Jason shares his personal experiences with the psychological challenges of entrepreneurship and the importance of clearing one's mind. He explores the concept of "layering" emotional problems and the impact of carrying a heavy mental load. Through t...

With over a decade of experience operating as a remote firm with teams scattered across the US, Jason shares insights on navigating the challenges and opportunities of remote work environments. From defining the type of culture you want to build, to establishing rhythm and structure in remote team meetings, Jason offers practical tips for fostering a strong and connected virtual team. Tune in as h...

Jason's got a treat for you today. He's hanging out with the one and only Rand Fishkin. You might know him as the big brain behind Sparktoro and the former CEO at Moz – basically, he’s the guy you want to chat with if you’re all about leveling up your audience research. In today’s chat, Jason and Rand are cutting right through the fluff. They're going to bust some age-old stereotypes on hiring, ch...