The Bubbles Effect

What if your next customer isn’t starting on Google… but on social? In today’s Monday Marketing + Mindset episode, I’m diving into one of the biggest shifts happening right now: social-first search. With new data showing that people are moving across 11+ platforms before making a decision, it’s clear that the way we show up online matters more than ever. I break down what this means for your marke...

What if networking isn’t about selling… but simply starting a conversation? In this week’s Power Hour, I’m joined by networking expert and author Stefan Thomas, and this conversation is such a refreshing reframe on something so many business owners overthink. 😫 From working in a shoe shop in the 80s to writing Business Networking for Dummies , Stefan shares how the most powerful business opportun...

In today’s episode of The Bubbles Effect , I’m diving into a major story making waves right now, the lawsuit against Meta and YouTube around social media addiction, and what it could mean for the future of platforms, algorithms, and responsibility. But as always, we don’t stop at marketing. This episode shifts into a powerful (and unexpected) mindset moment sparked by something simple: cleaning ou...

What does it really mean to choose joy … especially when life feels heavy? ❤️ In this episode, I’m joined by Elizabeth Grandinetti, joy coach, connector, and someone who truly embodies what it means to come back to yourself. We talk about her journey from corporate burnout to building a business centered around helping women rediscover joy, and how becoming a mom completely shifted her perspective...

What if the next level of your life isn’t about doing more… but rebuilding from the inside out? In this week’s Power Hour, I’m joined by Jen Rulon, a 15-time Ironman athlete turned midlife transformation coach who helps women reclaim their strength, mindset, and purpose in a whole new way. 💪 After decades of endurance training, a major life transition, and rebuilding her life in Costa Rica, Jen r...

This week, I’m diving into a few new Instagram updates… and a mindset shift that’s been on my mind. On the marketing side, I’m talking about what Instagram is testing right now. They’re experimenting with links in captions (finally 🥳), but there’s a catch... you have to be Meta verified, and you only get a limited number per month. I’m also hearing (from IG's CEO) that adding music to carouse...

In this episode of The Bubbles Effect Podcast, I’m sitting down with Kate Hendrickson, and this one feels like the ultimate catch-up moment because we actually went to high school together (we’ll just… not do the math on how long ago that was 😂). Kate’s career has taken her through so many different lanes, from TV and film to hospitality, corporate consulting, entrepreneurship, and now writing he...

What if your biggest advantage in business right now isn’t "better marketing" … but a clearer, more authentic personal brand? In this Wednesday Power Hour, I’m joined by Nat Schooler, founder of Monday Influencer and former IBM Futurist, whose career journey spans everything from working in a family wine business to building authority in tech, branding, and AI. 🍷🤖 This conversation rea...

Hey y'all, it’s Monday, March 16th, and you don't want to miss today's short episode! I dive into one of the biggest shifts happening in marketing right now: entity-based SEO. If you’ve been hearing that phrase pop up lately, you’re not alone. I shared an article about it in Saturday’s newsletter (which, by the way, goes out bi-weekly if you want in), and it ended up being the most cli...

What happens when a recovering attorney becomes a tech founder…and builds a business around celebration? 🥂 In this Friday Bubbly Convo, I’m joined by Jessica Lerner Halperin, founder of Swankey, a party-planning app designed to bring more ease, joy, and calm back to life’s celebrations. Jessica shares her journey from a lifelong legal career into entrepreneurship after navigating deep grief, the...

What if the real edge in business, leadership, and life isn’t moving faster… but slowing down? In this conversation, I’m joined by Morgan Rich, coach and author of The Invitation Beyond: Reclaiming Healthy Masculinity . Morgan’s work focuses on helping people reconnect with what they already know to be true, by stepping out of the noise, building daily practices, and learning how to navigate uncer...

In this quick Monday episode of The Bubbles Effect Podcast , I’m sharing a little marketing update and one mindset reminder that stuck with me this week. On the marketing side, there’s been a lot of chatter in the AI world over the past few days. Apparently more than a million users left ChatGPT over the weekend after news that OpenAI will allow the U.S. Department of Defense to deploy its AI mode...

What if the fastest path to financial freedom isn’t launching something new… but buying something that already works? 🤔 In this week’s Power Hour, I’m joined by Tim Delaney, entrepreneur, real estate investor, and host of Business Buying for Financial Independence, to talk about the real power behind business acquisition. More than a decade ago, Tim bought a small local business with almost no ex...

Happy Friday, y'all! Which means, it's time for a classic bubbly conversation 🥂This week I sit down with rhythm-loving speaker and music therapist Casey Muse to talk about something we don’t discuss nearly enough as entrepreneurs: regulation, resilience, and the power of rhythm. 🎶 Casey believes the brain listens better when the hands are moving, and once you hear him explain it, you’ll...

What if building a successful law firm (or small business) didn’t require sacrificing your life, your health… or your flip flops? 🩴 In this power hour episode, I sit down with Jordan Ostroff, law firm owner, CEO mentor, and founder of Lawyer With a Life , to talk about what it really takes to design a business that supports your life instead of consuming it. Jordan went from working 70+ hours a w...

It's Friday which means it's a classic bubbly convo 🥂 This week I sip and chat with Krystal Jugarap, brand visibility strategist and founder of EM/POWEREDbyWMN, a national community uplifting women entrepreneurs through connection, collaboration, and sustainable visibility. 📣 We dive into Krystal’s journey from creative side projects and product launches to building a thriving, hybrid co...

In today’s episode of The Bubbles Effect, I’m joined by Christina Bulkilvish for an honest, grounded conversation about rebuilding self-trust, identity, and confidence after major life shifts. ✨ Christina shares her powerful personal journey, from surviving a domestic violence relationship to a career upheaval, and a life-altering concussion, to ultimately choosing herself, quitting her job, and...

It’s Monday, February 2nd, and in this short Marketing + Mindset episode of The Bubbles Effect , I’m sharing the most-clicked link from last week’s newsletter, plus a mindset thought that’s been sitting with me in a big way! On the marketing side, I’m diving into a brand-new social platform called Moltbook, a social network built entirely for AI agents. Humans aren’t allowed to participate (we can...

Life doesn’t always follow the plan we so carefully map out and this conversation is a powerful reminder of what can happen when it doesn’t. In today’s classic bubbly chat, I’m joined by Andrea Nanigian, a former corporate sales leader whose life took an unexpected turn when her son became suddenly and seriously ill. What followed was a years-long season of caregiving, resilience, and redefining w...

In this episode of The Bubbles Effect , I’m joined by Scott Dupont, aka The Movie Finance Guy , and this conversation completely reframed how I think about funding, marketing, and building anything from the ground up. Scott has raised over $10 million for independent films, but what makes this episode so powerful is how transferable his insights are for any entrepreneur or creator. We talk about h...

It’s a Monday episode of The Bubbles Effect , which means I’m sharing the most-clicked link from last week’s Friday newsletter, plus a mindset reset to start your week strong.🙌 This week, I'm talking about the recent shakeup with TikTok, what the platform changes mean for creators and business owners, and why some users are already experimenting with new social platforms. On the mindset side,...

This week on The Bubbles Effect , I sit down with Amanda Spann, author, entrepreneur, and one of the leading voices helping non-technical founders turn ideas into apps without losing their sanity (or their savings). 💸 If you’ve ever thought, “I think my business might need an app… but I have no idea where to start,” this conversation is for you. Amanda shares her own journey from the music indust...

Hey y'all, it’s Monday, and we’re kicking off the week with a quick, grounding episode where marketing strategy meets mindset shifts 🔥 In this short but powerful conversation, I break down the most-clicked article from last week’s Bubbles Effect newsletter: What’s the difference between AEO and GEO? With marketing acronyms multiplying by the minute, I simplify what Answer Engine Optimization...

In this New Year kickoff episode, I’m officially ringing in 2026, sharing a few behind-the-scenes updates (new gear, a refreshed process, and exciting guests ahead), and easing back into our Monday Marketing & Mindset rhythm. We dive into what’s shifting in the marketing world right now, including Instagram’s updated hashtag limits, Meta’s latest platform experiments, Threads’ new podcast inte...

Hey y'all! Today I’m back after a three-week break (a little rusty and with less-than-perfect audio 🙈), but this conversation is SO worth the listen. In this episode of The Bubbles Effect, I’m joined by Laura Aura, dynamic speaker, personal growth coach, and host of The Gutsy Podcast. We talk about what it really looks like to make “gutsy moves” in life and business 🙌 Laura opens up about gr...