The Brief with Dylan Hattem

The conversation with Keith Soljacich covers the role of innovation and technology in marketing, the balance between moonshots and boots on the ground, the agency's role in marketing, and the impact of AI on Gen Z. Keith shares insights on how innovation is driven by consumer behavior and interface changes, the risk tolerance in bringing new innovations to clients, and the importance of agencies i...

In the fast-paced world of sports, keeping fans engaged with timely and personalized content is crucial. But how can organizations scale their content creation without compromising quality? In this podcast, we dive into the innovative approach taken by Trey Pezzetti, the product lead at the PGA Tour, who is harnessing the power of AI to revolutionize content creation. We’ll explore how AI-driven s...

In this insightful interview, Rayhaan Rasheed shares his expertise on AI transformation in enterprise companies, focusing on marketing, data literacy, agentic commerce, and the future of brand loyalty in an AI-driven world. Key Topics AI transformation in Fortune 500 companies Data literacy and democratization of AI Agentic commerce and its impact on shopping Top-down approach to AI adoption in en...

What happens when you stop selling—and start thinking like a marketer? In this episode, we sit down with Olukoya Davis, a seasoned sales leader with over two decades of experience, to unpack how a marketing mindset can fundamentally change the way you approach sales. We get into the idea of reverse engineering outcomes—starting with what the client actually needs and working backward to position v...

In this engaging interview, Mathew Sweezey discusses the transformative impact of AI and vibe coding on business and marketing. He explores concepts like invisible infrastructure, callable infrastructure, and enterprise design systems, providing insights into how organizations can adapt to rapid technological changes and leverage AI for faster, more efficient workflows. Key Topics Vibe coding as a...

Ever wonder how historic brands like Cross or Ferrero stay relevant without billions in ad spend or endless resources? Meet Pino, a marketing maestro who's cracked the code on blending tradition with innovation. This chat dives into how legacy companies can keep their charm while navigating the fast-paced digital world—without losing sight of what really matters: the customer. In this episode: How...

Summary In this conversation, Dylan Hattem interviews Nyle Baer, the CMO of Future Proof, which runs the world's largest wealth festival and a major conference for AI and wealth management. The conversation starts with branding. Finance events historically look the same ballrooms, suits, stock photos. Future Proof went the opposite direction and built something that looks more like a music festiva...

Summary This interview explores the latest trends in startup marketing, AI-driven tools, and the evolving landscape of human connection in marketing. Gain insights from a seasoned expert on how startups can leverage technology and distribution to stand out. Key Topics The common threads for startups to stand out in marketing The impact of AI tools on marketing workflows The importance of distribut...

Summary In this conversation, Dylan Hattem and Temo discuss the challenges of the current job market, focusing on practical advice for job seekers. Temo shares insights from his experience in recruiting, emphasizing the importance of a well-crafted resume, thorough interview preparation, and the human aspect of the recruitment process. They also explore the role of keywords in applications and the...

Summary In this conversation, David Benoit, Senior Vice President at Art and Science Partners, discusses the innovative marketing strategies employed by his agency, particularly in partnership with Venmo. He highlights the significance of a top-down approach in forming partnerships within the sports industry and the evolving landscape of Name, Image, and Likeness (NIL) for student athletes, who ar...

Summary In this conversation, Tara Knight, CEO of Creator Match, discusses the evolving landscape of LinkedIn influencers and creators, emphasizing the importance of educational content in B2B marketing. She highlights the challenges brands face in finding suitable creators and the unique characteristics that differentiate LinkedIn creators from those on other platforms. The discussion also touche...

The conversation delves into the evolution of marketing at Rally, the trends in B2B marketing, the impact of founder-led content on business results, and the go-to-market trends for 2026. Key takeaways include the shift from vanity metrics to meaningful connections, the focus on deeper relationships with existing customers, and the significance of founder-led content for mature businesses. Takeawa...

Summary In this conversation,Carley Lake shares her journey from product marketing at Uber to leading a content team focused on integrating AI into their workflows. She discusses the challenges and opportunities of using AI in marketing, emphasizing the importance of maintaining brand voice and human connection while leveraging technology to enhance efficiency. The conversation explores practical...

The conversation covers the topics of community building and the role of taste as a differentiator in the AI world. Ben Dietz discusses the Breakfast Club and its impact on community building, as well as the significance of taste in a world of infinite ideas.

Summary In this conversation, Dylan Hattem interviews Dmitry Shapiro, CEO of Mind Studio, about the transformative power of AI automation in knowledge work. Dmitry explains how Mind Studio differs from traditional AI models by allowing users to create AI agents that automate multi-step workflows, enhancing productivity and efficiency. He provides real-world examples of how salespeople can leverage...

The conversation with Mickey Abbatiello covers the topics of agentic commerce, bridging online and offline experiences, and conversational commerce. Mickey provides insights into the impact of these topics on brands and the evolving consumer experience. The discussion delves into the challenges and opportunities presented by the changing landscape of commerce and technology. Takeaways Mickey leads...