The Bloom Show

The Blooming News Alert series has officially kicked off! In this episode of The Bloom Show, industry expert Joe Don Zetzsche talked about the potential impacts of U.S. flower import tariffs on supermarket floral departments, pricing, and sourcing strategies for 2025. As the floral industry braces for possible changes, Joe Don shared valuable insights, including: ✅ How flower tariffs could reshap...

We had a great time with United Selections on The Bloom Show for an exclusive conversation on customer leadership in the floral industry!  This episode featured: 🌱 Jelle Posthumus – CEO, United Selections 🌱 Sandra Espinel – Sales & Marketing Representative, United Selections (Colombia) In this episode, we explored: 🔹 How United Selections puts customers first in breeding, sales, and partner...

We had an incredible episode for The 5th Annual Bloom Show Women's Day Round Table, a tradition we've proudly continued since 2021.🌿💪 Three  influential women in the floral industry joined us for an insightful roundtable discussion: 💐 Kate Penn – CEO, Society of American Florists (SAF) 💐 Dr. Melinda J. Knuth – Assistant Professor of Horticultural Science, North Carolina State Univers...

We were so happy and excited to invite De Ruiter, the breeder behind the Born Free Rose variety, to The Bloom Show! 🌿✨ The Born Free Rose is a nearly thornless beauty—offering elegance, safety, and convenience for florists and flower deliveries. This revolutionary cut rose in the USA reduces handling risks without compromising on charm, making it the game-changer rose for Valentine’s Day, specia...

The Future of Perishable Cargo: Exclusive Insights with Santiago Gómez de la Torre 🌟 In this exciting episode, host Sahid welcomed industry visionary Santiago Gómez de la Torre to The Bloom Show for a thought-provoking conversation, on Tuesday, 11th Feb, 2025. With nearly two decades of experience in aviation, logistics, and corporate leadership, Santiago has transformed the industry through grou...

Listen to Chris Beals, CEO of Koronet, on The Bloom Show as he discusses the future of the floral industry.  In this episode aired on September 24, 2024, we explored how Koronet has brought together four leading companies—Axerrio, Floral Computer Systems, Komet Sales, and UNOSOF—to enhance eCommerce, increase profit margins, and improve connections in the supply chain from farms to wholesalers. Le...

Hey, floral fam! 🌸 We hosted an enlightening Season Finale for The Bloom Show with Melinda Knuth and Charlie Hall on November 26, 2024, at 1 PM EST! 🌱 Dr. Charlie Hall is a professor at Texas A&M, specializing in innovative management and marketing strategies, while Dr. Melinda Knuth of NC State University focuses on consumer preferences in horticulture. 🌼 Whether you're a wholesaler,...

On November 5, 2024, we hosted an exciting episode of The Bloom Show featuring Carlos Oramas, CEO of The GEMS Group, a leading wholesale bouquet supplier for supermarkets! 💐✨ In this must-listen episode, Carlos shared what makes The GEMS Group stand out—from their innovative bouquet designs to their dedication to freshness and quality. 🌿 We also explored the role of technology in boosting bouqu...

Join us on The Bloom Show as we sit down with Chris Beals, CEO of Koronet, the powerhouse behind Axerrio, Floral Computer Systems, Komet Sales, and UNOSOF. In this episode, airing on September 24, 2024, at 1 PM EST, we’ll dive into the future of the floral industry with a focus on Koronet’s strategic integration of four leading companies and Koronet eCommerce growth and industry integration for fl...

😍 Hey, floral fam! We’re thrilled to announce the next episode of The Bloom Show featuring Jelle Posthumus, CEO of United Selections, a global powerhouse in rose breeding. 🌹 🎯 Join us on September 10th at 1 PM for an enlightening discussion as we explore how United Selections has revolutionized rose breeding—from the heart of Kenya to the thriving fields of Colombia and Ecuador. We’ll dive into...

🌹 Hello, floral professionals! Get ready for some floral enchantment and join us live at CalFlowers’ Fun ‘N Sun 2024. 🤩 ✨ Catch exciting highlights, trends, and floral industry insights with The Bloom Show and Flowersandcents.com as we go LIVE during CalFlowers’ “Mystical Disco in the Garden” Dinner at Fun ‘N Sun on September 4, 2024, from 7 PM to 8:30 PM PST | 10 PM to 11:30 PM EST.. 🌺This Bl...

🌼Hey floral professionals, join us for an exciting episode of The Bloom Show live with the That Flower Feeling special panel at CalFlowers’ Fun ‘N Sun 2024 – from 9:15 AM to 10:15 AM PST  | 12.15PM to 1.15PM EST on September 6, 2024! 🌸 The discussion will be moderated by Sahid Nahim of The Bloom Show and President of New Bloom Solutions, along with Vanessa Leite, Engagement & Development Spe...

💮 Hello floral community! We’re super excited to announce that you’re going to experience the most majestic time at CalFlowers’ Fun ‘N Sun 2024. 🤩 🌺 Join the special LIVE episode of The Bloom Show, in collaboration with Flowersandcents.com, on September 6, 2024, at 10:30AM – 12:30PM PST | 1:30PM to 3:30  PM EST during the CalFlowers' "Fun 'N Sun The Bloom Show Road Show"! ✨...

🌸🎙 Hello, floral professionals! Before you dive into the replay of the Second Bloom Show episode from June 2024, you'll get a chuckle at the technical difficulties our host, Sahid, encountered and his reactions. Note: You can fast forward to about the 5:00 minute mark to skip the bloopers, or use this link to check out the cleaner version:    • The Bloom Show: Camron King on Champi...  This...

After a brief technical hiccup, we had to do a take two—and here it is! The good news is we resolved the issue, so we're all set for the upcoming episodes. Enjoy the show On this episode we had the privilege of hosting Deborah Zoellick from the International Fresh Produce Association. She shared expert strategies on overcoming financial challenges, floral marketing, optimizing costs, balancin...

Hey Floral Professionals! 🌸 We’re thrilled to announce our upcoming chapter of The Bloom Show: "Unveiling Floral Market Trends" with Thomas Prince of “Prince & Prince” on August 13, 2024, at 1 PM EST. 🪻 We’re beyond excited to welcome back Thomas Prince for the third time for an insightful episode of The Bloom Together Takeover! Gear up for an interesting and educational episode wh...

Unlock the secrets to floral marketing success by watching the replay of The Bloom Show featuring Christi Lopez of Propel Business Coaching . Christi shares expert strategies for floral business owners, covering essential topics like developing a solid marketing strategy, mastering social media and email marketing, and aligning marketing efforts with sales goals.  Whether you're just starting...

Missed our live show on May 21, 2024? Don't worry! You can listen to the replay right here. In this episode, we had the pleasure of interviewing Pam Lopez of Pollen Talent, a floral industry recruiting agency dedicated to nourishing the floral industry with top-notch talent. This is a must-listen for anyone in the floral industry, whether you're a floral business owner looking to hire to...

Did you miss our exciting episode of The Bloom Show with industry experts Lauren Streeter and Jessica Eames from Floriexpo on May 14, 2024? This episode was packed with insider insights for the upcoming Floriexpo! Whether you were seeking new floral products, floral design tips, or meaningful networking opportunities, this event delivered a treasure trove of opportunities for both floral professio...

Are you strategizing for Mother's Day marketing? 🌷 Catch the replay of this month's second episode of The Bloom Show, originally aired live on April 16, 2024. 🙌 We were excited to host Thomas Prince from Prince & Prince, Inc. as he led a captivating discussion on consumer floral purchasing for Mother's Day. Thomas delved into the significance of Mother’s Day in the floral indu...

In case you missed it, we had the pleasure of interviewing Hernan Davila, the Corporate Sales Manager at Hoja Verde, on a recent episode of The Bloom Show! 🌺 Make sure to listen to this replay as it provides valuable insights into: 🌹 the hottest color trend for Mother's Day 2024 💐 new Hoja Verde flower varieties for US wholesalers 🌿 how Hoja Verde ensures freshness and longevity 🌱 expert...

Discover the secrets behind successful wholesale roses with Bellaflor Group! Florists and wholesalers, we recently explored the fascinating world of wholesale roses with Bellaflor Group on The Bloom Show! 🌹 In case you missed it, we had the pleasure of interviewing Sean Hug, General Manager of Bellaflor. During the episode, Sean shared valuable insights and strategies that have had a positive imp...

Are you a flower grower, shipper, or retailer who wants to gain insights on how to prolong freshness and manage fresh flowers? 💐📦 Then this show is for you! 😉 Listen to this enlightening episode of the Bloom Show aired last March 19, 2024 with our esteemed gentlemen guests from RipeLocker—George Lobisser, CEO, David Gonzales, Board of Director (previously COO at The Queens Flowers), and Richard...

Exciting innovations in the floral industry are setting new trends! Make sure to listen to this Bloom Show podcast where we interviewed Ana Maria Ramirez of Danziger, Varvara Goroshevich of BiFlorica Marketplace, Bill Prescott of Sun Valley Floral Farms, Juan David Lecuona of Deliflor Americas, and Jose Li of 71lbs. Hosted by Sahid Nahim and Williee Armellini, this episode promises insightful disc...

🧒🏼 In line with the Women's Day celebration, we hosted an exciting event—the Women's Day Roundtable on the Bloom Show last March 5, 2024, at 11 a.m. EST on WF&FSA's FDC! 🤩💐 The panel featured talented women leaders in the floral industry, including Jazmin Albarran from Seed Your Future, Laura Walsh from Smithers-Oasis North America, Yvonne Ashton from Mayesh Wholesale Floris...